Tool profile
MobileAction: cost, fit and limits
MobileAction is an app store optimization and Apple Ads management platform made by Mobile Action, Inc. that tracks keywords, competitors and reviews for iOS and Android apps, with AI keyword suggestions and AI review replies on selected tiers.
What to know first
MobileAction sells ASO in four steps: Lite at $15 a month, Basic at $69, Pro at $239 and a custom Enterprise tier. Caps rise with each step, from 100 keywords and 3 months of history on Lite to 1,500 keywords and 12 months on Pro. AI keyword suggestions sit on Lite and AI reply generation on Basic. A separate product, CMP, manages Apple Ads and has a free plan. The footer names it an InMobi Advertising company.
MobileAction at a glance
| Maker | Mobile Action, Inc., Not stated on the vendor pages |
|---|---|
| Free plan | Free trial only |
| Entry price | $15 per month for ASO Lite |
| API access | Yes |
| Category | Best AI App Store Optimization Tools in 2026, rank 2 of 11 |
| Website | mobileaction.co/ |
Who MobileAction is best for
Small teams starting ASO
Lite at $15 covers 5 apps and 100 keywords with AI keyword suggestions, which is enough to learn how rankings move before committing to a larger plan.
Teams that answer many reviews
Basic adds review sentiment analysis and AI reply generation on 500 keywords and 8 apps, which helps support staff triage by sentiment before replying.
Apple Ads managers
The CMP product offers Apple Ads management with up to $10,000 in monthly ad spend on its free plan and lists 8 or more MMP integrations.
MobileAction plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| ASO Lite | $15 per month; $12.50 per month billed yearly | 100 keywords, 5 apps, 3 competitors per app, 3 months of history, 1 seat, keyword research and AI keyword suggestions. |
| ASO Basic | $69 per month; $59 per month billed yearly | 500 keywords, 8 apps, 10 competitors per app, 6 months of history, review sentiment analysis and AI reply generation. |
| ASO Pro | $239 per month; $199 per month billed yearly | 1,500 keywords, 10 apps, 15 competitors per app, 12 months of history, 3 seats, brand versus generic keywords and a metadata optimization tool. |
| ASO Enterprise | Custom pricing | 20 apps, unlimited competitors and seats, an all ranked keywords report and a dedicated customer success manager. |
| CMP Free | $0 | Apple Ads management with up to $10,000 monthly ad spend and 1 seat. The CMP product is separate from the ASO tiers. |
Checked November 2026.
What MobileAction does
- AI keyword suggestions
- Named on the Lite tier, so the cheapest plan still proposes keywords from the app's own data, though the pages do not say which model or data source produces them.
- Review sentiment and AI replies
- Basic adds sentiment analysis on reviews and AI reply generation, which gives a support lead a first draft to edit before posting to the store.
- Metadata optimization
- Pro lists a metadata optimization tool and a brand versus generic keyword split, plus a keyword translator and a product page creative explorer for localization work.
- Apple Ads management
- The CMP product manages Apple Ads with 8 or more MMP integrations and names AI Smart Bidding on its enterprise plan. Its free plan is capped at $10,000 in monthly ad spend.
- API on custom plans
- A MobileAction API is listed under custom plans with no published price, so programmatic access means a conversation with sales. Lite, Basic and Pro list no API access.
How MobileAction handles your data
The MobileAction terms of service state that Mobile Action may use subscriber data under a license, which a buyer should read in full before connecting store accounts or ad accounts. The pages opened did not state whether customer data trains AI models, how long data is retained or where it is hosted, and no certification such as SOC 2 appeared on them. The privacy policy is listed among the sources for this review. Ask the vendor for its data processing terms and for the exact scope of the license in writing.
Where MobileAction falls short in practice
- Tight Lite caps. Lite allows 100 keywords, 5 apps, 3 competitors per app, 3 months of history and one seat. A growing catalog outgrows it within a quarter and has to jump to the $69 Basic tier.
- Seats stay low until Pro. Pro lists 3 seats and Enterprise unlimited, while the lower tiers are described with a single seat on Lite, so shared agency use pushes buyers toward the $239 tier.
- Licensed use of subscriber data. The terms of service allow license-based use of subscriber data. Teams with strict client confidentiality should clarify what that covers before connecting a client app.
Works with
Alternatives to MobileAction
MobileAction: common questions
What does MobileAction ASO Lite include?
Lite costs $15 a month, or $12.50 on yearly billing. It covers 100 keywords, 5 apps, 3 competitors per app, 3 months of history and 1 seat, with keyword research and AI keyword suggestions. A 7-day free trial is offered on Lite, Basic and Pro.
Which MobileAction tier adds AI review replies?
ASO Basic, at $69 a month or $59 on yearly billing, lists AI reply generation to reviews and review sentiment analysis. It also raises limits to 500 keywords, 8 apps and 10 competitors per app, with 6 months of history.
What is the MobileAction CMP product?
CMP is a separate Apple Ads management product. Its free plan covers up to $10,000 in monthly ad spend with one seat, and the page lists 8 or more MMP integrations. AI Smart Bidding is named on the CMP enterprise plan, which is quote only.
Does MobileAction publish API pricing?
No. The pricing page lists a MobileAction API under custom plans without a price. Lite, Basic and Pro do not mention API access, so teams that need rankings in their own dashboard should ask sales which tier opens it and what usage limits apply.
Where is MobileAction headquartered?
The pages opened do not state a headquarters. The footer names the company as MobileAction, Inc., an InMobi Advertising company, and the terms name Mobile Action, Inc. Ask which entity signs your contract and where it is registered before you finish procurement.