Tool profile
Bokun: cost, fit and limits
Bokun is a booking and channel management platform for tour and activity operators, owned and provided by Tripadvisor LLC, combining a channel manager, point of sale, email automation, an AI product importer and a marketplace for reseller reach.
What to know first
Bokun lists a channel manager, a point-of-sale system, customer email automation and a reseller marketplace, plus an AI Product Importer that builds products from an operator's website. The homepage offers a 14-day free trial with no card and a 0% fee on Viator bookings, and says plans scale with growth without long-term lock-in. Plan prices were not on the pages we opened.
Bokun at a glance
| Maker | Tripadvisor LLC (Bokun services owned and provided by Tripadvisor LLC), United States |
|---|---|
| Free plan | Free trial only |
| Entry price | Quote only |
| API access | Yes |
| Category | Best AI Tour Operator Software in 2026, rank 3 of 13 |
| Website | bokun.io |
Who Bokun is best for
Operators who sell through Viator
The homepage states a 0% fee on Viator bookings and a one-click product import from Viator, which shortens setup for a business already listed there.
Businesses with a large product list
The AI Product Importer imports products from the operator's website automatically, which saves retyping when a catalog has many tours or variants.
Operators who want several marketplaces
The homepage names GetYourGuide, Airbnb, Civitatis, Klook, Google Things to Do and Tripadvisor, so one availability pool can feed many sales channels.
Bokun plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| 14-day free trial | $0, no credit card required | Full product during the trial, according to the homepage, so an operator can test imports and channel sync. |
| Paid plans | Not published on the pages opened | The homepage says plans scale with growth with no long-term lock-in; the pricing page was not opened. |
| Viator bookings | 0% fee on Viator bookings | A fee statement on the homepage for bookings that arrive through Viator, separate from plan prices. |
Checked November 2026.
What Bokun does
- AI Product Importer
- The importer reads an operator's website and builds products automatically, so a business with many tours can populate listings without entering each field by hand.
- Channel manager
- Availability syncs across the connected sales channels, which reduces the risk of selling the same seat on two marketplaces at once and removes manual calendar edits.
- Point of sale
- A POS system handles counter and walk-up sales in the same inventory, so desk bookings reduce what online channels can still sell without anyone editing a second calendar.
- Email automation
- Customer email automation covers confirmations and follow-ups, and the reseller marketplace offers distribution to other businesses that sell tours, which adds reach beyond the big consumer sites.
How Bokun handles your data
The privacy policy names Tripadvisor LLC as the provider of the services and describes firewalls and intrusion detection. It gives no fixed retention period, saying data is kept as long as needed for the purposes collected, and it names no hosting region and no certification. The policy does not mention AI training, so the vendor's policy was not checked for whether imported product text or guest data is used that way. Ask sales for a data processing agreement and region.
Where Bokun falls short in practice
- Plan prices were not visible. The homepage names no plan prices, so the total cost beyond the trial and Viator fee statement cannot be stated from the pages we read.
- Ties to Tripadvisor ownership. The privacy policy names Tripadvisor LLC as service provider, so an operator that wants neutral treatment of non-Tripadvisor channels should ask how listings and ranking are handled.
Works with
Alternatives to Bokun
Bokun: common questions
What does Bokun cost?
The pages we opened do not publish plan prices. The homepage says plans scale with growth and carry no long-term lock-in, offers a 14-day trial without a card and states a 0% fee on Viator bookings. Ask for a quote based on your booking volume before you rely on any figure.
What is the Bokun AI Product Importer?
The homepage describes the AI Product Importer as a tool that imports products from an operator's website automatically. The pages we read give no detail on accuracy, supported site types or data handling, so test it during the 14-day trial with a few of your own product pages.
Does Bokun charge a fee on Viator bookings?
The homepage states a 0% fee on Viator bookings. It does not say whether other marketplaces carry fees or how reseller commissions are handled. Check the commission rules of each channel you connect, because those usually come from the marketplace rather than the software.
Is Bokun owned by Tripadvisor?
The privacy policy says Bokun services are owned and provided by Tripadvisor LLC. For buyers this matters mostly for data ownership and channel neutrality. Ask the vendor how product, booking and guest data from non-Tripadvisor channels is stored and whether it is shared inside the group.
Does Bokun have a free trial?
Yes. The homepage offers a 14-day free trial with no credit card required and says the full product is available during it. The pages we read do not describe what happens to imported data at the end of the trial, so confirm that before you load a full catalog.