Tool profile
CleverTap: cost, fit and limits
CleverTap is a customer engagement and retention platform made by WizRocket, Inc. that sends push, email, in-app and other messages to app and web users, with an AI layer called CleverAI for decisioning and predictions.
What to know first
CleverTap prices by monthly active users and shows rupee amounts on its pricing page. Core appears at a list price of ₹8,000 per month with a 12-month offer at ₹2,000, taxes extra and add-ons excluded. Pro and Ultimate need a demo and show no price. CleverAI tokens are included per plan, from 600 on Core to 3000 on Pro, and are marked promotional.
CleverTap at a glance
| Maker | WizRocket, Inc. (CleverTap Private Limited is the India entity named in the privacy policy), United States |
|---|---|
| Free plan | Free trial only |
| Entry price | ₹2,000 per month (12-month offer; list ₹8,000) |
| API access | No |
| Category | Best AI Web Push Notification Software in 2026, rank 4 of 12 |
| Website | clevertap.com |
Who CleverTap is best for
Mobile app brands
The plan sizing by monthly active users and the stored customer history suit apps where push is one of several ways to bring people back.
Teams that want churn prediction
CleverAI includes predictions for conversion and churn, which helps a retention team decide who to message and when instead of sending to everyone.
Buyers who value a printed entry price
Among full engagement suites, a published Core price lets a team estimate a pilot before a sales call, even if it is promotional.
CleverTap plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Core | ₹2,000 per month on a 12-month offer (list ₹8,000) | Priced by monthly active users from 5,000, with 600+ promotional CleverAI tokens, assisted orchestration, omnichannel engagement, segmentation and built-in experimentation. |
| Pro | Get a demo (price not shown on the pages read) | Everything in Core plus optimized orchestration and deeper personalization, with 3000+ promotional CleverAI tokens included. |
| Ultimate | Not published on the pages read | Listed with more CleverAI tokens and features than Pro; no price or exact feature list was read on the pages. |
Checked November 2026.
What CleverTap does
- CleverAI decisioning
- The Tesseract engine described on the AI pages chooses the message, the offer and the moment for each customer, rather than sending one blast to a segment.
- Predictions
- A prediction feature scores customer intent such as conversion and churn, so campaigns can target people by likelihood of acting instead of by static rules.
- Customer history
- The pricing page lists up to 10 years of customer history in the data layer, which supports long-range cohort analysis and re-engagement of lapsed users.
- Built-in experimentation
- Core includes built-in experimentation and analytics, so message variants can be tested against each other without buying or connecting a separate testing tool. Test limits were not read on the pages.
- Omnichannel engagement
- Core lists omnichannel engagement and real-time segmentation, which places web push inside a wider set of channels that share one audience definition. The channel list itself was not read.
How CleverTap handles your data
The security page says all data is stored in localized AWS instances and that compliance is assessed by independent auditors, though the named standards were not extracted from the page read. The pricing page lists up to 10 years of customer history, and the privacy policy describes retention generally without a fixed period. The pages read did not say whether customer data trains CleverAI. The privacy policy names WizRocket Inc., CleverTap Private Limited in India and CleverTap Pte. Ltd. in Singapore.
Where CleverTap falls short in practice
- Pricing is in rupees and promotional. Core shows a 75% offer for 12 months against a list price four times higher, taxes are extra, and add-ons are excluded, so the real second-year cost is hard to predict.
- Higher tiers need a demo. Pro and Ultimate show no price on the pages read, and CleverAI tokens are described as promotional, which leaves usage limits for AI uncertain once the offer ends.
- Web push is not the focus. The pages read describe an omnichannel suite and do not itemize web push features, so a site that only needs browser notifications is paying for more than it will use.
Works with
Alternatives to CleverTap
CleverTap: common questions
How is CleverTap priced?
CleverTap prices by monthly active users and shows rupee amounts. The Core plan appears at ₹8,000 per month at list price with offers of 50% off for 6 months or 75% off for 12 months, taxes extra and add-ons excluded. Pro and Ultimate show no price on the pages read.
What are CleverAI tokens?
The pricing page lists CleverAI tokens as an allowance per plan: 600 or more promotional tokens on Core and 3000 or more on Pro. The pages read did not explain how many tokens a task costs, so ask what a typical campaign spends and what happens at renewal.
Where does CleverTap store customer data?
The security page says all data is stored in localized AWS instances. The pages read did not name the regions, and the privacy policy lists a San Francisco address plus India and Singapore entities. If you need a specific region, request it in writing before you sign.
Is there a free trial for CleverTap?
The pricing page shows a free trial button on the Core plan. The pages read did not state the length or the limits of the trial. Pro and Ultimate are sold after a demo request, so a trial of Core is the main way to test before talking to sales.
Does CleverTap predict churn for push campaigns?
CleverAI includes a Predictions feature that the AI page says predicts customer intent such as conversion and churn, and a decisioning engine that picks the best message and moment. The pages read did not describe accuracy, so run a holdout test before trusting it.