Software advice
Best AI Web Push Notification Software in 2026
AI web push notification software is a service that sends browser notifications to visitors who opted in on a website, with AI features such as drafted message text, predicted send times or segmentation from behavior. It is not email, SMS or a general analytics tool, although several vendors here sell those channels next to push.
Quick answer
OneSignal ranks first for its free plan with every channel, a printed $19 Growth price and named certifications. PushEngage suits small sites wanting AI-drafted copy, and Gravitec fits teams that want a Polish vendor with EU servers.
A marketer or site owner shopping for push faces two different products under one label. One group sells push as a focused channel with a printed price and a free tier. The other sells a full engagement suite where push is one feature and the price arrives after a demo. This ranking weighs printed prices, named AI features, stated data handling and how clearly each vendor describes web push itself. We read vendor pages in November 2026 and ran none of the tools, so delivery rates and opt-in results remain vendor claims. Some pages were thin, and the verdicts say where.
The 12 best AI web push notification software in 2026, ranked
There is no score. Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. How we rank.
| # | Tool | Best for | Free plan | Entry price |
|---|---|---|---|---|
| 1 | OneSignal | Teams that want web push, app push and email on a free plan with an AI assistant | Yes | $0 per month |
| 2 | PushEngage | Small sites that want cheap web push with AI-drafted notification copy | Yes | $0 per month |
| 3 | Gravitec | European publishers and shops that want a free tier and EU-located servers | Yes | Free |
| 4 | CleverTap | Mobile-first brands that want push inside a wider engagement and prediction platform | Trial | ₹2,000 per month (12-month offer; list ₹8,000) |
| 5 | MoEngage | Growth teams that want AI agents and warehouse-fed segments across channels | No | Quoted |
| 6 | Pushly | Publishers and ecommerce brands that want AI segmentation on first-party data | No | Quoted |
| 7 | Braze | Large consumer brands that run push inside multichannel lifecycle programs | No | Quoted |
| 8 | WebEngage | Retail and app teams that want AI-driven journeys across several channels | No | Quoted |
| 9 | Airship | Enterprise app and web teams that need Salesforce, Adobe or Mixpanel connections | No | Quoted |
| 10 | iZooto | News and content publishers that want push alerts and exit-intent notifications | No | Quoted |
| 11 | Wingify Engage | Existing Wingify users who want segmentation and engagement in one vendor relationship | No | Quoted |
| 12 | Pusher Beams | Developers who need a notifications API for Android, iOS and web apps | Yes | Free |
- 1
OneSignal ranks first because the free plan is not a stripped trial: all channels, basic automation, its AI assistant and MCP access are listed at $0, and the first paid step is a printed $19 per month. It also names SOC 2 Type II, ISO 27001 and 27701 certification on its privacy page, which almost no rival here does.
Strong on
- Free plan lists every channel, basic automation, OneSignal AI and MCP access
- Growth tier has a printed starting price of $19 per month
- Privacy page names SOC 2 Type II, ISO 27001 and ISO 27701
Weak on
- Professional and Enterprise are custom quotes, so advanced experiments need a sales call
- Hosting region and model training use are not stated on the pages read
Skip it if: Buyers who need a stated EU hosting region or who want a fixed price for advanced experiments. The free plan includes every channel; Growth starts at $19 per month, Professional and Enterprise are quoted.
- 2
PushEngage takes second place because it prints a ladder from Free to Premium and Growth, with subscriber caps and workflow counts, and names three AI features: a copywriter, a browser extension and an MCP server. The first-year prices are promotional, so the renewal rate of $14 monthly on Business is the number to budget with.
Strong on
- Printed plans with subscriber caps, workflow counts and a first-year price from $8 per month
- AI Copywriter, a Chrome and Firefox extension and an MCP server are named
- Privacy notice cites EU-U.S. and Swiss-U.S. Data Privacy Framework certification
Weak on
- Free is capped at 200 subscribers and 30 lifetime campaigns
- The privacy notice says de-identified customer data trains its AI models
Skip it if: Buyers who want a stated hosting region or an AI feature that never learns from customer data. Free covers 1 site, 200 subscribers and 30 lifetime campaigns; paid prices are first-year rates on yearly billing.
- 3
Gravitec ranks third because it is the only vendor here with a Polish maker and a privacy policy that places servers mainly in the European Union. The free plan notifies up to 10K subscribers and the paid Fix plan is $20 per month. AI is a metered add-on built on OpenAI technology, which keeps the base price low but adds a line item.
Strong on
- Polish company with servers mainly in the European Union per its privacy policy
- Free plan notifies up to 10K subscribers with unlimited segments
- AI text generation is optional, at 2400 generations for $8,35 per month
Weak on
- Free plan shows a Powered by Gravitec.net notice and no Safari
- Business pricing and named integrations are not shown on the pages read
Skip it if: Teams that need Business-tier pricing before a call or a list of named integrations. Free notifies up to 10K subscribers; Fix costs $20 monthly; AI text is a separate $8,35 add-on.
- 4
CleverTap sits fourth because it prints a Core entry price and ties the plan to monthly active users, which is rarer among full engagement suites. Its AI layer, CleverAI, adds a decisioning engine and predictions for conversion and churn. The entry price is in rupees and promotional, the list price is higher, and Pro and Ultimate need a demo request before any amount is shown.
Strong on
- Core entry price is printed, sized by monthly active users
- CleverAI decides message, offer and timing per customer and predicts churn
- Pricing page lists up to 10 years of customer history
Weak on
- Pro and Ultimate prices are not shown without a demo
- The entry offer is promotional and the list price is four times higher
Skip it if: Sites that only need browser push, since this is a full engagement suite priced by active users. Priced by monthly active users in INR, taxes extra, add-ons excluded; offers cut the list price by 50% or 75%.
- 5
MoEngage ranks fifth. Its pages describe Merlin AI with native and custom agents, AI decisioning for offers, and segments fed from Snowflake and Databricks, plus ISO 27001:2022 on the security page. Against that, nothing about web push specifically or any price appears on the pages read, so a buyer is committing to a demo before learning the cost.
Strong on
- Merlin AI offers native and custom agents plus AI decisioning
- Segments can draw on Snowflake, Databricks and Shopify data
- Security page lists ISO 27001:2022 across 6 data centers
Weak on
- No price, tier name or free plan appears on the plans page read
- Web push is not described in detail on the pages read
Skip it if: Small publishers or shops that want a printed price and a quick self-serve start. Quote-based platform pricing; the plans page read shows no tiers or amounts and no free plan.
- 6
Pushly takes sixth place as a push specialist aimed at publishers and ecommerce brands, with AI-powered segmentation and AI-enhanced messaging described on its homepage. The pricing page is a quote flow with no figures, and the vendor names neither a maker nor a headquarters on the pages read, which weakens it against vendors that print both.
Strong on
- AI-powered segmentation from behavior, events and first-party data
- Messages can be triggered by real-time behavior on the site
- Homepage describes AI optimization of delivery for publishers
Weak on
- Pricing is quote only, with no entry price
- Maker, headquarters and certifications are not stated on the pages read
Skip it if: Teams that need a printed price, a free plan or a named certification before they talk to sales. Quote only, built on audience size, goals and business; mobile push is priced per monthly active user.
- 7
Braze lands seventh because it is a large lifecycle platform rather than a web push tool, and the pages read give little beyond the AI headline: BrazeAI for building campaigns and content, and BrazeAI Agents for always-on engagement. Pricing is a tailored quote, and the security page returned a 404, so data handling could not be checked.
Strong on
- BrazeAI is described for campaign building, content and optimization
- BrazeAI Agents are described as always-on engagement agents
- Trials and startup programs exist through the account team
Weak on
- No free plan and no printed price on the pricing page
- Security and data handling pages were not readable
Skip it if: Small sites that want to start with a few hundred subscribers and a printed monthly price. No free plan; trials, startup programs and tailored entry plans come through an account manager.
- 8
WebEngage ranks eighth. It describes AI-Studio as AI that runs marketing, journeys triggered by price drops, and a golden record per person, and its security page mentions yearly audits following SOC 2 and ISO 27001 standards with reports on request. Without a price, plan names or web push detail on the pages read, it is hard to compare with vendors that print them.
Strong on
- AI-Studio is presented as AI that runs marketing across products
- Journeys can fire from a price drop or other system event
- Security page mentions annual third-party audits with reports on request
Weak on
- No price, plan or free tier appears on the pages read
- Whether customer data trains AI was not stated on the pages read
Skip it if: Buyers who want to see plan tiers and a price before booking a demo. No price list on the pages read; the pricing URL returns the homepage content.
- 9
Airship comes ninth. The pages read name Salesforce, Adobe, Mixpanel and mParticle integrations and link to a push channel page and an Airship for AI page, but the text of the AI page and the security site was not readable. That leaves a long-standing push vendor whose AI claims and data practices cannot be confirmed from what we opened.
Strong on
- Integrations page names Salesforce, Adobe, Mixpanel and mParticle
- A dedicated push notification channel page exists on the site
- A separate Airship for AI company page exists
Weak on
- Quote-only pricing, with no tier names shown on the page read
- Security site returned no text, so certifications are unconfirmed
Skip it if: Buyers who need confirmed AI features and certifications before shortlisting. Pricing page offers a quote request only; no tier names appear on the page read.
- 10
iZooto ranks tenth. It is a push specialist with a News Hub for publishers, exit-intent and welcome notifications, and abandoned-tab and video watch-time triggers, which is a more concrete web push list than several bigger suites give. No AI feature is named and no price is published, so it sits low on an AI-focused ranking.
Strong on
- News Hub sends push alerts for news content
- Exit-intent, welcome and abandoned-tab triggers are all listed
- Segmentation, automation and reporting are listed on the homepage
Weak on
- No AI feature is named on the pages read
- Pricing is contact-only and the plans are not described
Skip it if: Buyers who want AI-written copy or a public price list. No pricing page was found; the pricing URL redirects to the contact page.
- 11
Wingify Engage ranks eleventh. The page describes segmentation by browsing, abandonment and purchase history, and it names Wingz AI, though the text does not describe a web push generator. Two tiers appear on the pricing page, Growth without a figure and Enterprise on request. The vendor also publishes a responsible AI policy as a separate page, which is useful for review.
Strong on
- Segments use browsing, abandonment and purchase history of each visitor
- Wingz AI is the named AI layer on the product page
- A responsible AI policy is published as its own separate page
Weak on
- No Growth price is shown and Enterprise is a custom quote
- No integrations or certifications are named on the pages read
Skip it if: Buyers who need a published price, named integrations or a web push feature list. Pricing page shows Growth and Enterprise tiers; no Growth figure is published and Enterprise is a custom quote.
- 12
Pusher Beams ranks last because it is a developer API rather than a campaign tool: it delivers notifications to Android, iOS and web through server SDKs, and no AI feature is named on the pages read. It does print five price points and holds ISO 27001:2013 certification, so it suits engineers who write their own sending logic.
Strong on
- Notifications API covers Android, iOS and web apps
- Price ladder from a free sandbox up to $399 per month is printed
- Security page states ISO 27001:2013 certification held by the vendor
Weak on
- No campaign builder, segments or AI feature on the pages read
- The free tier is a sandbox for testing, not for production
Skip it if: Marketers who want a dashboard to write and schedule campaigns without engineering help. Free sandbox plan for testing, then $29, $99, $199 and $399 per month on the pricing page.
How these AI web push notification software were judged
Which web push tools describe AI that actually does something?
Fewer than the pitches imply. OneSignal describes an assistant that builds segments and journeys in plain language and drafts messages. PushEngage names a copywriter, a browser extension that drafts three notifications from the open page, and an MCP server. Gravitec sells text generation as an add-on, and CleverTap, MoEngage, Braze and WebEngage describe decisioning layers aimed at whole customer programs. Pushly describes AI segmentation. Airship, Wingify Engage and Pusher Beams name no AI that we could tie to web push, and iZooto names none. Ask each vendor for a worked example on a site like yours before treating a headline as a feature.
What does web push software cost per month?
Printed prices exist for a minority. As of November 2026, OneSignal is free with Growth from $19, PushEngage Business is $8 for the first year and $14 at renewal, Gravitec Fix is $20, and Pusher Beams runs $29 to $399. CleverTap shows rupee prices by monthly active users. Braze, MoEngage, Pushly, Airship and Wingify Engage are quote only, while WebEngage and iZooto show no price on the pages we read. Check the renewal rate, the subscriber cap and whether AI text is billed separately, as it is at Gravitec.
Where does subscriber data go, and does it train AI?
Subscriber lists are personal data, so hosting and training wording matter. Gravitec says its servers sit mainly in the European Union. PushEngage states that de-identified customer data trains its machine learning models and cites Data Privacy Framework certification. OneSignal names SOC 2 Type II and ISO 27001 and 27701, MoEngage lists ISO 27001:2022, and Pusher Beams lists ISO 27001:2013. WebEngage mentions audits following SOC 2 and ISO 27001 standards. CleverTap says data sits in localized AWS instances. The remaining vendors left hosting or training unstated on the pages we read, so ask in writing.
How hard is it to leave a push vendor?
Leaving costs you the subscriber list, because browser subscriptions are tied to the vendor's service worker and sending keys. A vendor can export subscriber records in some cases, but a visitor usually has to resubscribe after a move, so expect a drop in reach. Annual billing, first-year discounts and promotional offers push the real cost into renewal, as PushEngage and CleverTap show. Suites add a second layer of lock-in through journeys and segments built inside them. Ask before signing whether a migration path exists and what happens to the subscriber base.
Which push tool fits which kind of site?
Match the tool to the program, not the logo. A blog or small shop can start on the free tiers of OneSignal, PushEngage or Gravitec. A news publisher should look at Pushly or iZooto for content-driven triggers. A brand running app, web and email together will find CleverTap, MoEngage, Braze, WebEngage or Airship closer, with demos and quotes. Engineers who write their own sending logic will prefer Pusher Beams. If the site serves EU visitors and a stated server location matters, Gravitec is the one vendor here that states it.
How to choose an AI web push notification software in three steps
- Count subscribers and decide how many channels you need. Estimate your opt-in base today and a year out, then compare it with each cap. PushEngage stops at 200 subscribers on Free and 50k on Business, Gravitec notifies up to 10K on Free, and CleverTap sizes plans by monthly active users. Decide whether you want push alone or push with email and app messaging, since that splits the field between focused tools and suites. A site with a few thousand visitors does not need a quote-only suite, and a large app brand will outgrow a free tier within weeks.
- Ask for one AI example and the data terms in writing. Choose a real task, such as writing ten notifications for a sale, and ask each shortlisted vendor to show it. Then ask whether customer data trains any model, where subscriber data is hosted and how deletion works after cancellation. The pages we read answered this for only some vendors. Keep the answers with the contract. If a vendor cannot say whether your list feeds a model, treat that as a risk and price in the time to chase an answer before you launch campaigns.
- Test opt-in and sending on a small slice before committing. Run a short trial on a section of the site and measure how many visitors accept the prompt, how many notifications arrive on desktop and mobile, and how long setup takes. Check the free plan limits such as vendor notices or missing Safari support at Gravitec. Read the renewal price, not only the first-year price. Export your subscriber list during the trial to learn what you would take with you, then decide on the vendor with the least friction for your site.
Frequently asked questions
What is the best AI web push notification software in 2026?
OneSignal ranks first here because its free plan covers every channel, its AI assistant and MCP access, and Growth has a printed $19 price. It also names SOC 2 Type II and ISO 27001 certification. PushEngage is the pick for small sites that want AI-drafted copy, and Gravitec fits teams that want EU-located servers.
Is there a free web push notification tool with AI features?
Yes, with limits. OneSignal lists OneSignal AI and MCP access on its free plan. PushEngage has a free plan for one site with 200 subscribers and an AI copywriter named on its homepage, though without saying which plans include it. Gravitec has a free tier up to 10K subscribers and sells AI text generation as a separate add-on.
How much do AI web push tools cost per month?
As of November 2026, OneSignal Growth starts at $19, Gravitec Fix is $20, PushEngage Business is $8 for the first year and $14 at renewal, and Pusher Beams runs from $29 to $399. CleverTap shows rupee pricing by monthly active users. Braze, MoEngage, Pushly, Airship and Wingify Engage sell by quote.
Which web push vendor states that its servers are in the European Union?
Gravitec, a Polish company, says in its privacy policy that its servers are located mainly in the European Union, using Microsoft Azure and AWS hosting. The other vendors we read did not state an EU region. PushEngage cites Data Privacy Framework certification, which concerns transfers to the United States and is not a hosting location.
Do web push vendors train AI on my subscriber data?
PushEngage states that it trains models using de-identified customer data, with consent where required. Most other vendors did not state a position on the pages we read, including OneSignal, CleverTap, MoEngage and Braze. Treat silence as an open question and ask for a written answer before connecting a large subscriber list.
Should I pick a push specialist or a full engagement suite?
Pick a specialist such as OneSignal, PushEngage, Gravitec, Pushly or iZooto if push is your main channel and you want a printed price. Pick a suite such as CleverTap, MoEngage, Braze, WebEngage or Airship when push belongs to a larger program across app, email and web, and you accept a demo before pricing.
What happens to my subscribers if I switch push vendors?
Browser subscriptions are tied to the vendor's service worker and keys, so a move often means visitors must opt in again, which reduces reach. Some vendors let you export subscriber records, but the pages we read did not detail migration. Ask each vendor about export and re-subscription before you sign, and keep your old setup running during the switch.
Is Pusher Beams a campaign tool for marketers?
No. Pusher Beams is a notifications API with server SDKs for Android, iOS and web, and the pages we read describe no campaign builder, segments or AI feature. It lists a free sandbox and paid tiers from $29 to $399 per month and holds ISO 27001:2013 certification, so it suits engineering teams.