Tool profile
Convert.com: cost, fit and limits
Convert.com is an A/B testing and experimentation platform made by Convert Insights Inc. that lets marketing and product teams run split, multivariate and full-stack tests with behavioral targeting, priced by tested users per month. Pricing is public.
What to know first
Convert prices three tiers in dollars and by tested users. Growth is $399 per month, or $299 billed annually, and Pro is $599 monthly or $420 annually, both with 100K tested users a month. Enterprise is on request, annual only, with 12M tested users a year. The page lists caps on projects, experiences, domains and goals, which makes limits easier to compare than at quote-only vendors.
Convert.com at a glance
| Maker | Convert Insights Inc., United States |
|---|---|
| Free plan | Free trial only |
| Entry price | $399 per month, or $299 billed annually |
| API access | No |
| Category | Best AI Website Personalization Software in 2026, rank 4 of 11 |
| Website | convert.com |
Who Convert.com is best for
Cost-aware testing teams
Public prices and per-tier caps on projects, experiences and goals let a team calculate cost before a sales call, which most vendors in this category do not allow.
Agencies running client sites
Growth allows 5 active projects and Pro allows 30, with unlimited domains on Pro, so an agency can map clients to projects and plan upgrades by headcount.
Teams leaving VWO
Pro lists free VWO migration, which reduces the work of moving existing experiments for a team that wants a priced alternative.
Convert.com plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Growth | $399 per month, or $299 per month billed annually ($3,588 per year) | 100K tested users a month, A/B and split URL testing, MCP server, Convert Signals and heatmaps, SRM check, behavioral targeting; 5 projects and 5 experiences per project. |
| Pro | $599 per month, or $420 per month billed annually ($5,040 per year) | 100K tested users a month, multivariate and multi-page tests, full-stack and flags, bandit and sequential testing, SSO, phone support; 30 projects. |
| Enterprise | Price on request, annual only | 12M tested users a year, unlimited projects, experiences and domains, Bring Your Own ID, enterprise SLA, account manager and 200 goals per project. |
Checked November 2026.
What Convert.com does
- Behavioral targeting
- Advanced and behavioral targeting is listed from the Growth tier, so audiences can be defined from visitor actions on the site rather than only from URL, device or referrer rules, which is the basis of simple personalization.
- Bandit and sequential testing
- The Pro tier adds multi-armed bandit and sequential testing, which let a team shift traffic or stop a test early without breaking the statistics, a useful option on sites with limited traffic and short campaigns.
- Full-stack and flags
- Pro includes full-stack testing and feature flags, so developers can test server-side changes in the same tool that marketers use for page experiments, and keep one reporting view for both kinds of test.
- Signals and heatmaps
- Convert Signals and heatmaps are listed on Growth, giving a team behavior data beside the test results without paying for a second subscription, though the pages opened do not describe how deep the analysis goes.
- MCP server
- An MCP server for AI clients is listed on the Growth tier, and the pricing page links to an AI page that was not opened, so what actions the server allows is not confirmed here.
- Quality checks
- A QA wizard and a sample ratio mismatch check are both listed on Growth, which help catch broken variants and uneven traffic splits before a team draws a conclusion from a test that did not run as planned.
How Convert.com handles your data
The privacy notice names Convert Insights Inc. and says customer data is stored in the U.S. under the EU-U.S. Data Privacy Framework, while website visitor data on customer sites is stored on German servers. Customers' data is kept seven years after they leave; potential customers' data for 12 months after last contact; visitor data is purged on a valid opt-out. The site shows ISO 27001, SOC 2 Type 2, GDPR, CCPA and HIPAA badges, but the notice says the services are not HIPAA compliant. AI training use is not stated.
Where Convert.com falls short in practice
- Project and domain caps. Growth stops at 5 active projects, 5 experiences per project and 10 active domains, and only Pro raises the experience cap to unlimited, so a busy program on the entry tier can reach its ceiling quickly.
- Thin AI description. The pricing page mentions an MCP server and links to an AI page that we did not open, so generative features, if any, are unverified and the tool is best read as a rule-based targeting product.
- Conflicting trial terms. The trial is listed as 15 days although one sign-up section says 30 days, and overuse is charged per extra block of users on every tier, so confirm both terms and your traffic before signing.
Works with
Alternatives to Convert.com
Convert.com: common questions
How much does Convert cost?
Growth is $399 per month billed monthly or $299 per month billed annually, and Pro is $599 monthly or $420 annually, as of November 2026. Prices are in USD excluding tax. Enterprise is priced on request and billed annually only.
What counts as a tested user at Convert?
Both Growth and Pro include 100K tested users per month, and Enterprise includes 12M per year. Overuse is $399 per extra 100K users on Growth and $699 per extra 250K on Pro and Enterprise, and it can be turned off.
Does Convert have a free trial?
Yes, but the page is inconsistent: the main text says 15 days while one sign-up section says 30 days. There is no permanent free plan, so confirm the trial length with the vendor before you plan an evaluation around it.
Where does Convert store visitor data?
The privacy notice says website visitor data on customer sites is stored on German servers, while customer account data is stored in the U.S. under the EU-U.S. Data Privacy Framework. Visitor data is purged on a valid opt-out request. Ask about a regional option.
Can Convert replace VWO?
Pro lists free VWO migration, so Convert positions itself as a destination for VWO users. It is a testing tool with behavioral targeting rather than a generative personalization suite, so check that its targeting covers your audience rules first. Ask about migration scope.