Tool profile
VWO (Wingify): cost, fit and limits
VWO is a web experimentation and personalization platform sold under the Wingify brand by Wingify Software Pvt. Ltd., combining A/B testing, personalization campaigns, feature flags, heatmaps and session recordings for marketing and product teams on websites.
What to know first
VWO's pricing page, now under the Wingify Platform brand, lists Web Experimentation in Growth, Pro and Enterprise tiers and shows no prices. Every tier points to a demo request. The useful detail is the cap on personalization: three concurrent campaigns on Growth, five on Pro and unlimited on Enterprise. Heatmaps, recordings and feature flags are in the same suite, with retention and flag counts rising by tier.
VWO (Wingify) at a glance
| Maker | Wingify Software Pvt. Ltd., Not stated on the vendor pages |
|---|---|
| Free plan | No |
| Entry price | Quote only |
| API access | Yes |
| Category | Best AI Website Personalization Software in 2026, rank 2 of 11 |
| Website | vwo.com |
Who VWO (Wingify) is best for
CRO teams with analytics needs
Heatmaps, session recordings and journey analytics share the account with experiments, so an analyst can find a drop-off and test a fix without exporting data to another product.
Teams planning a few campaigns
The stated campaign limits let a buyer match needs to a tier: three concurrent personalization campaigns suit a site with a couple of audiences, five suit more segments.
Security-conscious enterprises
Enterprise lists self hosting, API access, SSO and an approval workflow, which fits organizations that review changes before they reach production traffic.
VWO (Wingify) plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Growth (Web Experimentation) | Not published (demo only) | Unlimited experiments and variations, basic targeting and reporting, multi-armed bandit and rollout campaigns, QA assistant, SPA support and 3 concurrent personalization campaigns. |
| Pro (Web Experimentation) | Not published (demo only) | Advanced targeting and reporting, guardrail metrics, sample ratio mismatch detection, multivariate and cross-domain testing, 5 concurrent personalization campaigns and advanced support. |
| Enterprise (Web Experimentation) | Not published (demo only) | All targeting and reporting, widgets library, self hosting, ROI dashboard, approval workflow, SSO, API access, 24x7 support and unlimited personalization campaigns. |
Checked November 2026.
What VWO (Wingify) does
- Personalization campaigns
- Campaigns show different experiences to targeted audiences; the number that can run at the same time is capped by tier, and Growth allows one experience per target.
- Multi-armed bandit
- Bandit campaigns, listed for personalization and rollout, send more traffic to the better variant as results come in, rather than waiting for a fixed test to end.
- Feature flags
- Growth includes 10 flags and 5 variables, and Pro lifts both to unlimited, which lets developers roll out code behind a switch alongside marketing tests.
- Heatmaps and recordings
- Visual behavior data comes with the suite, stored for one month on the Growth tier, which gives a team evidence about where visitors click and scroll before it picks which page or audience to test next.
- Journey analytics
- Funnel and journey reports show where visitors leave across steps of a path, which helps a team decide which page a personalization campaign should target first and whether the change moved the funnel.
- Guardrail metrics
- The Pro tier adds guardrail metrics and sample ratio mismatch detection, which protect a test from declaring a winner on one headline number while quietly hurting another metric or sending uneven traffic to variants.
How VWO (Wingify) handles your data
The Wingify privacy policy says customer account data is stored on Google Cloud Platform in North Virginia, United States, and that personal information may be stored in the United States and other countries. Data is kept as long as reasonably needed for the stated purpose, with no specific periods. The policy does not address use of customer data for AI training. It states participation in the EU-U.S., UK and Swiss-U.S. Data Privacy Frameworks; ISO 27001 and SOC 2 are not mentioned in it, and the trust page was not opened.
Where VWO (Wingify) falls short in practice
- Campaign caps by tier. Growth runs three concurrent personalization campaigns with one experience per target, so layered offers for overlapping audiences, such as industry plus lifecycle stage, require the Pro or Enterprise tier to run together.
- Short heatmap retention. Growth keeps heatmap and recording data for one month only, which is short for a site with seasonal traffic or a long B2B buying cycle, where the pattern that matters may take quarters to show.
- Demo-only buying. No price, trial or free plan appears on the pricing page, and every tier ends in a demo request, so a small team cannot try the product or budget a figure before it has talked to a salesperson.
Works with
Alternatives to VWO (Wingify)
VWO (Wingify): common questions
What does VWO cost?
VWO publishes no prices. Each tier on the pricing page, Growth, Pro and Enterprise, links only to Schedule a Demo, and the page shows no billing basis, free plan or trial as of November 2026. You have to request a quote.
How many personalization campaigns does VWO allow?
Growth allows 3 concurrent personalization campaigns with one experience per target, Pro allows 5, and Enterprise allows unlimited campaigns. These counts come from the vendor's pricing page and are the clearest way the tiers differ for personalization work. Growth also limits each target to a single experience.
Is VWO the same as Wingify?
VWO is a Wingify product, and vwo.com redirects to wingify.com/pricing, where the page is branded Wingify Platform. The privacy policy names Wingify Software Pvt. Ltd. AB Tasty's site also redirects to the Wingify domain. The legacy VWO name still appears in product references on the vendor's own pages, which makes older reviews easy to misread.
Where does VWO store customer data?
Per the Wingify privacy policy, customer account data is stored on Google Cloud Platform in North Virginia, United States, and personal information may be stored in the United States and other countries. It does not state an EU storage option.
Does VWO use generative AI?
The pricing page we opened names multi-armed bandit campaigns and feature personalization but no generative AI capability. Other capabilities may exist elsewhere on the vendor's site, but they were not described on the pages we read for this review. Ask the vendor for a roadmap.