Tool profile
Fotello: cost, fit and limits
Fotello is a real estate photo editing platform made by Fotello Technologies Inc. that edits listing photos with AI revisions and adds staging and twilight creations, billed per listing for photographers, editors and agents. It also offers a property website and a client portal.
What to know first
Fotello prices by listing rather than by photo. Free costs $0 per listing and edits up to 30 photos with Fotello branding. Essential is $16 per listing and Ultimate $18, both shown as monthly bills based on 75 listings ($1,200 and $1,350). Partner starts at 50 listings a month by quote. Staging is a small, capped item inside these plans, not the core product.
Fotello at a glance
| Maker | Fotello Technologies Inc., Canada |
|---|---|
| Free plan | Yes |
| Entry price | $16 per listing on Essential; Free is $0 |
| API access | Yes |
| Category | Best AI Virtual Staging Software in 2026, rank 5 of 10 |
| Website | fotello.co |
Who Fotello is best for
Photographers with agent clients
The co-branded agent portal, order form and property website are on the Free plan, so a photographer can take bookings and deliver in one place.
Editing businesses at 75 listings a month
The published Essential and Ultimate examples assume 75 listings, so a studio at that volume can compute cost per listing directly.
Teams needing human revision plus AI
Essential lists unlimited human revision by editors, while Free and above list Foton AI revisions, which covers fixes that AI alone misses.
Fotello plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 per listing, free forever | Editing of up to 30 photos with Fotello branding, unlimited listings, property website, co-branded agent portal, unlimited team members, integrated payments and 4 Foton AI revisions. |
| Essential | $16 per listing, billed as $1,200 per month | Based on 75 listings: editing of up to 50 photos, unlimited human revision, unlimited storage, no watermark, upsell portal and API access. |
| Ultimate | $18 per listing, billed as $1,350 per month | Editing of up to 75 photos, 2 Foton AI revisions, 2 twilight and 2 staging creations, white-labeled order form, 24/7 support, guided onboarding and API access. |
| Partner | Custom pricing, from 50 listings a month | Unlimited photos, 30 second AI video, 4 revisions, twilight, staging and architectural photos, multi-angle staging and a dedicated account manager. |
Checked November 2026.
What Fotello does
- Foton AI revisions
- Revisions are counted per plan: 4 on Free, 2 on Ultimate and 4 on Partner, so the allowance does not rise with price. The allowance does not rise with price, which makes the AI part of Fotello a limited add-on to human editing.
- Staging and twilight creations
- Ultimate includes 2 of each and Partner 4, which suits an occasional virtual twilight or staged hero image rather than every room. That suits an occasional virtual twilight or staged hero image per listing, not furnishing every empty room in a house.
- Savings calculator
- Compares per-listing cost with photos per listing so an editor can see when a tier pays off. The calculator compares per-listing cost with photos per listing, so an editing business can see at which volume a paid tier pays off.
- Order form and agent portal
- An online order form takes bookings, and the portal is co-branded on lower plans and white-labeled on Ultimate. An online order form takes bookings, and the portal is co-branded on lower plans and white-labeled on Ultimate for agencies that resell.
- AI video on Partner
- A 30 second AI video and multi-angle staging are listed only on the quote-based Partner plan. A 30 second AI video and multi-angle staging are listed only on the quote-based Partner plan, alongside a dedicated account manager.
How Fotello handles your data
The privacy policy says personal data is retained for as long as necessary to provide the service, referring to section 7, and that anonymized data may be retained indefinitely. Transfers outside the EU rely on Standard Contractual Clauses. No hosting region, security certification or statement on training AI models on customer photos appeared on the pages read, so the vendor's policy was not checked for those. A studio handling client photos should ask Fotello which sub-processors store images and how deletion works when a client relationship ends.
Where Fotello falls short in practice
- Staging is capped. Ultimate includes 2 staging creations and Partner 4, so an agent who wants every empty room staged is outside the published plans. An agent who wants every empty room staged is therefore outside the published plans and would need a quote.
- Priced for volume. Essential and Ultimate examples assume 75 listings a month, which is a large commitment for a solo photographer. The examples assume 75 listings a month, and no lower-volume price was shown, so a solo photographer cannot read the bill from the page.
- Branding on the free plan. Free plan edits carry Fotello branding, so client-ready delivery needs a paid tier with unwatermarked downloads. Client-ready delivery therefore needs a paid tier with downloads without a watermark, which Essential lists.
Works with
Alternatives to Fotello
Fotello: common questions
How does Fotello charge for virtual staging?
Staging is not priced per image. Ultimate includes 2 staging creations and Partner 4 inside the per-listing fee. Partner adds multi-angle staging. The pricing page prints no per-staging price for extra images, so ask what happens beyond the included count.
Is Fotello free?
The Free plan costs $0 per listing, free forever, and edits up to 30 photos with Fotello branding. It includes a property website, co-branded agent portal, unlimited team members and 4 Foton AI revisions. Branding and no listed unwatermarked downloads make it a trial more than a production plan.
What does Fotello Essential really cost?
The page shows $16 per listing, billed monthly based on 75 listings, which equals $1,200 a month. The pages read do not show a lower-volume price, so a photographer with 20 listings should ask what the bill would be. The page does not show a lower tier for fewer listings.
Does Fotello have an API?
API access is listed on Essential, Ultimate and Partner. No endpoint documentation, rate limits or pricing for calls appeared on the pages read. Ask whether API orders count as listings against the monthly volume. The pages read describe no endpoints, authentication or limits.
Who is Fotello built for?
Fotello suits real estate photographers, editing companies and agencies that deliver edited photos per listing. Its portal, order form and team features show that audience. An agent who only needs a few staged images a month would find monthly photo plans simpler.