Tool profile
Pedra: cost, fit and limits
Pedra is an AI real estate marketing platform made by Pedra Software SL that stages, empties and renovates listing photos and also produces property videos, 360 virtual tours and floor plans for agents and photographers.
What to know first
Pedra sells one Pro product in two billing forms: €29 per month with 100 credits, or €239 per year with 1,200 credits. Credits only apply to AI output, and the pricing page prints the cost of each action, so a buyer can estimate spend before signing up. Videos, tours, 2D floor plans and social publishing are listed as unlimited. The privacy policy states where data sits, which is rare in this category.
Pedra at a glance
| Maker | Pedra Software SL, Spain |
|---|---|
| Free plan | Free trial only |
| Entry price | €29 per month (Pro Monthly) |
| API access | Yes |
| Category | Best AI Virtual Staging Software in 2026, rank 1 of 10 |
| Website | pedra.ai |
Who Pedra is best for
Agents who also market with video
Videos, 360 tours and social publishing are listed as unlimited on Pro, so staged photos and a listing video can come from the same account and credit pool.
Photographers shooting on a phone
The mobile app guides each shot, then Pedra edits the video. It is listed with the annual plan and prices 360 photos at 1 credit each.
European offices with data questions
The privacy policy names storage in France and the EU, and offers a GDPR Article 28 data processing agreement, which helps when a client asks where listing photos go.
Pedra plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Pro Monthly | €29 per month | 100 credits each month; staging and enhancement 1 credit, floor plan renders 2 credits; unlimited videos, tours, 2D floor plans and social publishing; API integration; standard support. |
| Pro Annual | €239 per year | 1,200 credits a year, billed yearly and listed as four months free; same inclusions as Pro Monthly, with priority support. |
| Pedra for mobile | Included with annual | iPhone and Android app with unlimited videos from the phone, 360 photos at 1 credit and 8 guided shots per photo. |
| Credit top-ups | Up to 600 credits a month for €120 | Extra credits for months when the 100 credit allowance runs out, as stated on the pricing page. |
Checked November 2026.
What Pedra does
- Furnish, empty or renovate
- A single photo can be furnished, emptied or renovated for 1 credit. The same credit price applies to photo enhancement, so a retouch and a staging cost the same.
- Floor plan renders
- A floor plan can be turned into a rendered image for 2 credits each. Plain 2D floor plans, by contrast, are listed as unlimited and cost no credits.
- Property videos
- Videos carry music, voice-over and the agency's branding. The pricing page lists them as unlimited on Pro, so video volume does not draw on the credit pool.
- 360 virtual tours
- Tours are listed as unlimited on Pro. Phone shots for a 360 photo cost 1 credit, which separates a tour built in the browser from one captured on location.
- Social publishing and YouTube
- Publishing to social media is listed as unlimited. The privacy policy says YouTube tokens are stored and expire after 30 days, so the link must be renewed.
How Pedra handles your data
The privacy policy states an EU setup: the account database sits in France at OVH Roubaix, images and videos in the Cloudflare EU region, and processing runs on Amazon Web Services in Paris (eu-west-3). Pedra offers a GDPR Article 28 data processing agreement and names no certification such as SOC 2 or ISO 27001. On the free plan, properties with no activity for 365 days are deleted along with their images, with an email at least 14 days before. Account deletion removes personal data except where tax or accounting law requires keeping it. The pages read do not say whether uploaded images train models.
Where Pedra falls short in practice
- One credit pool for all AI work. Staging, enhancement and renders all draw on 100 monthly credits, so a team doing 80 stagings plus renders for a large project can hit the cap mid-month and buy a top-up.
- Mobile app tied to annual billing. The app is listed with the annual plan only, so a monthly subscriber who shoots on location with a phone cannot assume access without checking first.
- Free plan prunes idle properties. Properties with no activity for 365 days are removed with their images. Anyone relying on the free plan as an archive should download finished work and originals.
Works with
Alternatives to Pedra
Pedra: common questions
How many credits does Pedra virtual staging use?
The pricing page lists virtual staging at 1 credit per photo and photo enhancement at 1 credit. Floor plan renders cost 2 credits each. Pro Monthly includes 100 credits, so a steady month of staging only, with no renders, could cover about 100 photos before a top-up is needed.
Does Pedra offer a free trial?
The pages read describe a free plan that deletes properties after 365 days without activity, and the sign-up flow lets a visitor try the product. How many credits the free plan includes was not stated in the facts we collected, so check the pricing page for the current allowance before relying on it.
Can Pedra be used through an API?
Yes. API integration is listed on both Pro Monthly and Pro Annual. The pages read do not describe rate limits, endpoints or per-call pricing, so developers should ask Pedra how API calls draw on the credit pool before building a workflow around it.
Where does Pedra store property photos?
The privacy policy names France for the account database, the Cloudflare EU region for images and videos and Amazon Web Services in Paris for processing. A GDPR Article 28 data processing agreement is offered. The policy does not name a security certification, so request audit documents if your client needs them.
Is annual Pedra cheaper than monthly?
Annual costs €239, listed as four months free and about €20 a month, against €29 monthly. It also includes 1,200 credits a year, the mobile app and priority support. The trade-off is committing for a year, so test on monthly first if volume is uncertain.