Tool profile
GatherUp: cost, fit and limits
GatherUp is a review and local listings platform made by GatherUp, LLC that requests, monitors and answers customer reviews, publishes business data to directories and disputes policy-violating reviews for local businesses, agencies and multi-location brands.
What to know first
GatherUp starts at $99 per month billed annually for one location, with Multiple Locations at $60 per month per location annually, and a separate Review Defense line at $45, $125 and $300 per location per month on annual commitments. Reviews are monitored across 100+ sites and listings publish to 150+ directories. A 14-day trial needs no card, and there is no free plan.
GatherUp at a glance
| Maker | GatherUp, LLC, United States |
|---|---|
| Free plan | Free trial only |
| Entry price | $99 per month billed annually, one location |
| API access | Yes |
| Category | Best AI Local SEO Software in 2026, rank 7 of 12 |
| Website | gatherup.com |
Who GatherUp is best for
Businesses fighting unfair reviews
Review Defense tiers analyze review authenticity from $45 per location, and Illuminate at $125 adds automated disputes and analysis of six competitors.
Owners wanting AI replies on many review sites
Reviews are monitored across 100+ sites, with AI-crafted replies and AI topic and keyword tagging inside the app, so a manager can respond without opening each review site.
Teams connecting review data to other tools
An API, Zapier and webhooks are listed, plus customer upload integrations for sending review requests, so data can move between GatherUp and a CRM or booking system.
GatherUp plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Local Businesses | $99 per month billed annually, 1 location | Reputation management for one location with a 14-day full-feature trial and no credit card needed. |
| Multiple Locations | $60 per month per location billed annually | Tiers for 2-10, 11-16, 17-25, 26-40, 41-100 and 101+ locations; rates vary by count and billing period. |
| Reveal (Review Defense) | $45 per month per location, annual commitment | Entry Review Defense tier with review authenticity analysis, review insights and daily activity notifications; competitor analysis is not part of this tier. |
| Illuminate (Review Defense) | $125 per month per location, annual commitment | Middle Review Defense tier that adds automated review disputes and analysis of up to 6 local competitors on top of the Reveal analysis. |
| Integrity (Review Defense) | $300 per month per location, annual commitment | Top Review Defense tier with analysis of up to 15 local competitors and dedicated support access, at the highest per-location rate on the page. |
Checked November 2026.
What GatherUp does
- Review monitoring on 100+ sites
- Collects reviews across more than 100 sites and shows them in one inbox, with in-app responding, daily activity notifications and the ability to route requests from QR codes.
- AI replies and topic tagging
- AI-crafted replies draft responses, and AI-driven topic and keyword tagging groups review themes so recurring complaints surface. The pages read do not name the models used or the training data.
- Listings Management
- Publishes business data to 150+ directories, with AI-generated optimized profiles and Profile Protection. Listing volume pricing for 11 or more locations is by sales contact.
- Review Defense
- Three tiers watch for suspicious reviews and, from Illuminate upward, file automated disputes against reviews that break a platform's policy, with competitor analysis rising from six to fifteen businesses.
- Transparency Certificate and links
- A Transparency Certificate from $199 per year when certified, subject to approval, plus QR codes and custom feedback links for collecting reviews from customers in person or by message.
How GatherUp handles your data
GatherUp's privacy policy says closing an account removes public posts from view while the company may retain information for the purposes in the policy. The GDPR section says data is used in anonymized or aggregated form. The policy does not mention AI model training, names Amazon AWS for data storage without a region, and states no security certifications. Businesses sending customer emails and texts for review requests should keep their own consent records, since the policy does not describe retention per message.
Where GatherUp falls short in practice
- Annual commitment on defense. Review Defense is sold per location with an annual commitment, paid upfront or monthly. A business that wants to try dispute automation cannot do it on a month-to-month contract.
- Messaging is capped. Text messages and emails are capped at 300 SMS and 3,000 email credits per location per month, which a high-volume restaurant or clinic can exceed.
- Rank tracking is not described. The pages read show reviews, listings and defense. No rank grid or local keyword tracking is described, so local SEO reporting for a client needs a second tool beside GatherUp.
Works with
Alternatives to GatherUp
GatherUp: common questions
How much does GatherUp cost for one location?
The Local Businesses plan is $99 per month billed annually for one location as of November 2026, with a 14-day trial and no credit card. Multiple Locations is $60 per month per location billed annually, with tiers from 2-10 up to 101+ locations.
What is GatherUp Review Defense?
Review Defense is a per-location add-on with three tiers. Reveal at $45 per month analyzes review authenticity, Illuminate at $125 adds automated disputes and six competitors, and Integrity at $300 covers 15 competitors with dedicated support. All need an annual commitment.
How many directories does GatherUp publish to?
Listings Management publishes to 150+ directories and includes AI-generated optimized profiles and Profile Protection. Listings volume pricing for 11 or more locations is handled by the sales team and is not shown on the pricing page, so budget a quote step.
Does GatherUp limit text and email review requests?
Yes. The pricing page caps texts and emails at 300 SMS and 3,000 email credits per location per month. Businesses sending more review requests than that need to plan around the cap or ask the sales team whether the limit can be raised.
Does GatherUp offer an API?
Yes. The pricing page lists an API, Zapier, webhooks and customer upload integrations, so review requests and review data can be moved to and from other systems such as a CRM. Rate limits and authentication details for the API were not stated on the pages read.