Tool profile
Glitter AI: cost, fit and limits
Glitter AI is a video-to-documentation tool made by Glitter AI, Inc. that converts screen recordings, meeting recordings and existing videos into written standard operating procedures with screenshots, for teams that want to document work without writing each step.
What to know first
Glitter AI sells a free plan with 15 minutes of video in total and paid plans measured in video hours: Growth at $249 a month for 15 hours, Scale at $499 for 30 hours, and Enterprise from $999. Extra creators are billed separately. The product's core is an SOP generator that finds each step in a video, plus an Ask AI feature that answers staff questions from the finished SOPs. An MCP server comes with every plan.
Glitter AI at a glance
| Maker | Glitter AI, Inc., Not stated on the vendor pages |
|---|---|
| Free plan | Yes |
| Entry price | Free |
| API access | Yes |
| Category | Best AI Process Documentation Software in 2026, rank 1 of 12 |
| Website | glitter.io |
Who Glitter AI is best for
Operations managers with recorded walkthroughs
Existing Loom-style or meeting recordings can be fed in, so a manager gets a written SOP from a video that already exists instead of recording again.
Teams sharing SOPs outside the company
An SOP can be shared by link with no reader account, and exported to PDF, Word, HTML or Markdown, which helps when contractors or clients need the steps.
Companies with an AI assistant already in use
The MCP server on every plan lets Claude or ChatGPT read the SOP library, so the procedures become context for an assistant rather than a separate silo.
Glitter AI plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | Free | Create a guide with 15 minutes of video in total, enough to test the video-to-SOP flow on one or two short recordings before paying. |
| Growth | $249 per month | 15 video hours per month. Extra creators cost $29 per month each, and enterprise capabilities can be added at extra cost. |
| Scale | $499 per month | 30 video hours per month. Extra creators cost $39 per month each, with volume pricing, and enterprise capabilities can be added to the plan. |
| Enterprise | From $999 per month | Enterprise capabilities with a request-a-quote process, aimed at larger organizations that need more than the self-serve limits on Growth and Scale. |
Checked November 2026.
What Glitter AI does
- AI SOP Generator
- Finds each step in a screen recording, meeting recording or existing video and writes the procedure, with a screenshot captured at every click so the reader sees the interface.
- Voiceover and avatar
- AI voiceover in 99 languages, or an AI avatar that presents the steps on camera, turns a written SOP into a narrated training clip without a recording session.
- Ask AI
- Answers team questions from the SOP library and links each answer to the exact step, so a new hire can query the procedures instead of searching folders.
- Export and sharing
- SOPs export to PDF, Word, HTML or Markdown, and share by link with no reader account, which keeps the content portable if a team later changes tools.
- Embeds
- SOPs embed in Confluence, Notion, Zendesk or Intercom, so the guide sits inside the help center or wiki where staff already look for answers instead of a separate site.
- MCP server and API
- An MCP server is on every plan and an API on every paid plan, so assistants and internal scripts can read or manage the SOP library programmatically.
How Glitter AI handles your data
The vendor states that it never trains AI models on customer data, and its FAQ says third-party AI providers delete customer data within 30 days of processing. Hosting is in US-based data centers, and the vendor states compliance with the EU GDPR. The pages name SOC 2 Type II and say a HIPAA business associate agreement is available. The privacy policy was among the pages opened, but exact retention for stored recordings and the list of AI subprocessors were not captured, so ask for them in writing.
Where Glitter AI falls short in practice
- Small free allowance. The free plan caps video at 15 minutes in total, not per month, so a team can evaluate on a couple of short recordings and then must choose a $249 plan to continue.
- Video-hour ceilings. Growth allows 15 video hours a month and Scale 30. A team recording long onboarding sessions can reach the ceiling, and the next step is Scale or an Enterprise quote.
- Creator add-ons. Each extra creator costs $29 a month on Growth or $39 on Scale, so a department with many people recording procedures should price the creators before comparing headline plans.
Works with
Alternatives to Glitter AI
Glitter AI: common questions
Does Glitter AI work from a video I already have?
Yes. The vendor says it converts a screen recording, a meeting recording or an existing video into a written procedure. The video hours count against the monthly allowance on Growth or Scale, and against the 15 minutes in total on the free plan, so check the length of your recordings first.
Can readers view a Glitter AI SOP without an account?
Yes. The vendor states that an SOP can be shared by link with no reader account. That suits contractors and clients, though it also means link sharing should be treated like any other shared document, with a decision about who receives the link and how long it stays active.
What happens to my data when AI processes a video?
The vendor states it never trains AI models on customer data and that third-party AI providers delete customer data within 30 days of processing. The data centers are US-based. The pages did not list the specific AI providers, so ask which ones handle your recordings before you upload sensitive screens.
Is there an API for Glitter AI?
An API is listed on every paid plan, and an MCP server on every plan including Free. The pages opened did not give rate limits or endpoint details, so a team planning automation should ask for the API documentation. Zapier was not verified on the pages opened.
How much do extra creators cost?
Extra creators are priced at $29 a month each on Growth and $39 a month each on Scale, with volume pricing mentioned. The base plans include 15 and 30 video hours a month. A five-person documentation team should request a quote that includes creators and video hours together.