Tool profile
Improvado: cost, fit and limits
Improvado is a marketing data platform made by Improvado, Inc. that extracts and loads data from more than 1,400 sources into a customer-controlled warehouse, transforms it for analysis and adds an AI Agent that answers questions about marketing performance, for large marketing teams.
What to know first
Improvado is priced for enterprises: an MCP Only plan at $100 a month, Starter from $20,000 a year, Growth from $41,700 a year and an Enterprise tier by sales chat. Advanced Analytics, covering marketing mix modeling, incrementality and multi-touch attribution, and Creative Analytics are add-on modules without a shown price. There is no free plan and no trial is named on the page.
Improvado at a glance
| Maker | Improvado, Inc., United States |
|---|---|
| Free plan | No |
| Entry price | $100 per month for MCP Only; Starter from $20,000 per year |
| API access | No |
| Category | Best AI Marketing Reporting Software in 2026, rank 13 of 13 |
| Website | improvado.io |
Who Improvado is best for
In-house teams with analysts
Records load into a Snowflake, BigQuery, Databricks or Redshift warehouse the customer controls, so analysts keep ownership of history and can model it freely.
Brands with launch governance needs
Marketing data governance rules can block a campaign launch that fails a naming check, which suits teams with strict taxonomy rules.
Teams that want AI via MCP only
The $100 per month MCP Only plan lets AI assistants reach marketing data without buying a full pipeline, a low-cost way to try the approach.
Improvado plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| MCP Only | $100 per month | MCP access for AI assistants to the marketing data, with the scope as stated on the pricing page. |
| Starter | From $20,000 per year | Marketing data pipelines and reporting, with the scope as stated on the pricing page; priced per year rather than per month. |
| Growth | From $41,700 per year | Larger data volumes, with Advanced Analytics and Creative Analytics add-ons available at prices the page does not show. |
| Enterprise | Chat with sales | Quote only; the price follows plan and data volume, and the FAQ says it does not follow a share of ad spend. |
Checked November 2026.
What Improvado does
- AI Agent
- The agent answers plain-English questions, for example ranking campaigns by pipeline per dollar, and drafts budget moves for approval in Claude, Cursor and Codex through MCP.
- 1,400-plus sources
- Extraction and loading run on a schedule from more than 1,400 data sources, which covers long-tail platforms that smaller connector tools skip or only list as custom work.
- Customer-owned warehouse
- Records load into a warehouse the customer controls, such as Snowflake, BigQuery, Databricks or Redshift, so the history stays with the buyer if the contract ends.
- Transformation
- Data is shaped into analysis-ready tables, and the page cites 46,000-plus metrics unified across sources, so analysts query one schema in place of many platform exports.
- Governance rules
- Governance rules can block a campaign launch on a failed naming check, which enforces taxonomy before any spend begins and keeps later reports consistent across all client brands.
How Improvado handles your data
The Trust page at trust.improvado.io names SOC 2 Type 2, CCPA, GDPR and HIPAA. The pages opened do not state a hosting region, a retention period or whether customer data trains AI models, and the privacy policy was linked but not opened, so the vendor's policy was not checked for these points. Because records load into a warehouse that the customer controls, retention of the loaded data follows the customer's own warehouse settings, according to the page's description of data ownership.
Where Improvado falls short in practice
- Enterprise pricing. Starter begins at $20,000 per year and Growth at $41,700, so the product is out of range for a small agency even before any add-on modules.
- Add-on prices hidden. Advanced Analytics and Creative Analytics are separate modules with no price shown, so a buyer cannot total the cost from the pricing page alone or compare it with rivals.
- Needs a warehouse. The model assumes a warehouse and analysts who can use it, so a marketer wanting a client report this week gets less out of it than from a reporting tool.
Works with
Alternatives to Improvado
Improvado: common questions
How much does Improvado cost?
The pricing page shows MCP Only at $100 per month, Starter from $20,000 per year, Growth from $41,700 per year and Enterprise by chatting with sales. The FAQ says enterprise price follows plan and data volume, not a share of ad spend. Add-on modules show no price.
What is the Improvado AI Agent?
The AI Agent, also called Marketing OS or Agent on the site, reads connected sources, answers plain-English questions and drafts budget moves for approval. It runs through MCP in Claude, Cursor and Codex. The pages opened do not state accuracy checks, so review its suggestions before spending.
Does Improvado have a free plan?
No. The lowest published paid entry is MCP Only at $100 per month. Starter and Growth are yearly priced and start at $20,000 and $41,700. Ask sales whether a proof of concept is available, since the pricing page does not mention a trial.
Which warehouses does Improvado load into?
The page names Snowflake, BigQuery, Databricks and Redshift as warehouses the customer controls. Data ownership stays with the customer, and records are loaded there instead of being kept in a vendor store. Confirm your own warehouse is supported before starting a pilot.
Which certifications does Improvado state?
The Trust page names SOC 2 Type 2, CCPA, GDPR and HIPAA. It was the only security page opened, and it did not give a hosting region or training policy in the text we read. Request the SOC 2 report and data processing terms during vendor review.