Tool profile
Supermetrics: cost, fit and limits
Supermetrics is a marketing data connector platform made by Supermetrics Oy that pulls data from advertising and analytics platforms into Looker Studio, Google Sheets, Excel, Power BI, warehouses and AI assistants such as Claude, ChatGPT and Copilot.
What to know first
Supermetrics prices in euros on three tiers, with a 20 percent saving for yearly billing and no free plan, only a 14-day trial of any connector or destination. Starter is €39 a month billed yearly, Growth €159 and Enterprise is quote only. The product moves data and leaves report layout to the destination, so it replaces the export step, not the dashboard.
Supermetrics at a glance
| Maker | Supermetrics Oy, Finland |
|---|---|
| Free plan | Free trial only |
| Entry price | €39 per month billed yearly for Starter (€49 monthly) |
| API access | Yes |
| Category | Best AI Marketing Reporting Software in 2026, rank 3 of 13 |
| Website | supermetrics.com |
Who Supermetrics is best for
Analysts with an existing dashboard
Data lands in Looker Studio, Sheets, Excel or Power BI, so a team that already built its report layouts keeps them and only replaces manual CSV exports.
Buyers who need EU processing evidence
The security page states EU processing on AWS and GCP, SOC 2 Type II and ISO 27001, which gives procurement something to file.
Teams feeding AI assistants
Claude, ChatGPT and Copilot are listed as a core destination, so a marketer can query ad data from an assistant without building a separate pipeline.
Supermetrics plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Starter | €39 per month billed yearly (€49 monthly) | 1 core destination, Studio destinations, 2 data sources, 1 user, 2 accounts per source, Campaign Management and SSO. |
| Growth | €159 per month billed yearly (€199 monthly) | Same destinations as Starter with 7 data sources, 2 users and 7 accounts per data source. |
| Enterprise | Get a quote | Warehouse destinations, custom limits, multiple teams, SAML SSO, Data API and Platform API, transformations, custom import and region control. |
Checked November 2026.
What Supermetrics does
- Studio destinations
- Marketing data flows into Looker Studio, Google Sheets, Microsoft Excel and Power BI, which means existing reports keep their layout while the data refresh runs on a schedule.
- AI assistant destination
- Claude, ChatGPT and Copilot are core destinations, so a user can ask questions about connected marketing data from the assistant rather than from a dashboard.
- Campaign Management
- Campaign Management is listed on every plan shown, so working on campaigns can happen from the same account that pulls the reporting data, without a separate subscription for that part.
- Transformations and custom import
- On Enterprise, data transformations reshape metrics before they reach the destination and custom data import adds information that has no connector, such as offline sales figures from a spreadsheet.
- Storage and region control
- Enterprise adds Supermetrics Storage, a managed store for data, and data residency with region control for teams that must keep marketing data in a chosen location.
How Supermetrics handles your data
The security page says data is not stored permanently: it sits in temporary storage with purge timing that varies by data source, and customers control retention when they use Custom Data Import or Storage. Data is processed on AWS and GCP servers in the EU, though some sub-processors may process outside the EU or EEA under standard contractual clauses. The page states SOC 2 Type II with annual audits, ISO 27001, GDPR and CCPA compliance. It does not state whether customer data trains AI models.
Where Supermetrics falls short in practice
- Small caps on lower plans. Starter allows 2 data sources and 1 user, and Growth 7 sources and 2 users, so an agency serving many clients with several platforms each outgrows both tiers fast.
- No built-in client reports. The product delivers data to a destination. White-label layouts, scheduled PDFs and client portals depend on Looker Studio or another tool, which adds a second subscription and a second set of skills.
Works with
Alternatives to Supermetrics
Supermetrics: common questions
How much does Supermetrics cost per month?
Starter is €39 per month billed yearly or €49 billed monthly, and Growth is €159 yearly or €199 monthly. Enterprise is quote only. Yearly billing saves 20 percent. A 14-day trial of any connector or destination needs no payment details. Prices are in euros as of the pricing page.
Does Supermetrics offer a free plan?
No free plan is listed. The pricing page offers a 14-day free trial of any connector or destination without payment details. After the trial the cheapest route is Starter at €39 per month billed yearly, which is limited to 2 data sources and 1 user.
Where does Supermetrics process data?
The security page states that data is processed on AWS and GCP servers in the EU, and that some sub-processors may process outside the EU or EEA using standard contractual clauses. Enterprise adds data residency and region control. Ask about sub-processors if your clients exclude any non-EU transfer.
Can I send Supermetrics data to Claude or ChatGPT?
Yes. Claude, ChatGPT and Copilot are listed as a core destination on the plans shown, next to Looker Studio, Google Sheets, Excel and Power BI. Starter includes one core destination. Check which of those you can choose on your plan before planning an assistant-based workflow.
Which Supermetrics plan includes data warehouse destinations?
Snowflake and BigQuery sit under core and data warehouse destinations on the quote-only Enterprise plan. Starter and Growth list Looker Studio, Sheets, Excel and Power BI as Studio destinations. Enterprise also adds Data API, Platform API, transformations and custom data import.