Tool profile
Keela: cost, fit and limits
Keela is a nonprofit CRM made by Networks for Change Inc. that combines donor management, volunteer tracking, email marketing and donation forms in one subscription priced by contact count, with AI-powered donation forms and asks.
What to know first
Keela prices by contact tier: $164 per month on annual billing for up to 1,000 contacts, $316 for 2,501 to 5,000 and $438 for 7,501 to 10,000 or more, with monthly billing a little higher. Every plan carries the same base features, so the tier only changes the contact allowance. Plans under 250 contacts and over 10,000 are quoted by form.
Keela at a glance
| Maker | Networks for Change Inc. (Keela), Not stated on the vendor pages |
|---|---|
| Free plan | No |
| Entry price | $164 per month, annual billing, up to 1,000 contacts |
| API access | No |
| Category | Best AI Donor Management Software in 2026, rank 6 of 12 |
| Website | keela.co |
Who Keela is best for
Charities that want one subscription for several jobs
Donor and volunteer management, email marketing, membership, project management and automation come on every plan, so there is no module math to do before buying.
Teams that want help from the vendor
Premium Care, from $200 per month, adds unlimited live chat, scheduled phone support, monthly training sessions and workshops, which fits a team with little CRM experience.
Organizations that send many tax receipts
Compliant tax receipts and automatic receipts are included, along with unlimited donation forms, which reduces manual receipt work for a busy gift desk.
Keela plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Up to 1,000 contacts | $164 per month annual; $190 monthly | Donor and volunteer management, email marketing, reporting, automatic receipts, unlimited donation forms, membership, project management and automation. |
| 2,501 to 5,000 contacts | $316 per month annual; $357 monthly | The same base feature set as the smaller tier. The pricing page labels this tier Most Popular. |
| 7,501 to 10,000+ contacts | $438 per month annual; $489 monthly | The same base feature set at a larger contact allowance. Plans over 10,000 contacts are priced through a form. |
| Premium Care | From $200 per month | Unlimited live chat, unlimited scheduled phone support, monthly training sessions and monthly workshops, sold on top of a contact plan. |
Checked November 2026.
What Keela does
- AI-powered donation forms
- Named on the pricing page as part of the donation form offering. The page gives no model, input or data handling detail, so ask what the AI changes on a form.
- Smart Donation Asks
- Described as AI-powered asks, meaning suggested donation amounts or prompts presented to donors. The page does not explain how amounts are chosen or whether results can be tuned.
- Unlimited forms and templates
- Unlimited donation forms and unlimited email templates are included in every plan, so a charity with many campaigns does not pay per form. Templates are not metered either, so a team can keep separate designs for appeals, receipts and newsletters.
- Receipts
- Compliant tax receipts and automatic receipts are included, useful for charities that must issue receipts under local rules and want them sent without staff handling each gift.
- Add-ons
- Pipelines, Texting and Wealth Screening are offered as add-ons without published prices, so a team that wants major gift tracking or screening needs a quote.
How Keela handles your data
The privacy page states no fixed retention period: personal data is kept no longer than necessary for the stated purposes, and backups are kept as long as reasonably necessary. It does not state whether customer data is used to train AI models, which hosting region applies or which security certifications Keela holds. B Corporation and Social Purpose Institute logos appear on the site, but those are not security certifications. Because the AI-powered forms and asks use donor behavior, a buyer should request a written statement on training, the model provider and the hosting location before enabling them.
Where Keela falls short in practice
- Contact tier gaps. The page shows prices for several tiers but plans under 250 contacts and over 10,000 are custom quotes, so very small and very large files get no printed price.
- Priced add-ons missing. Pipelines, Texting and Wealth Screening carry no published price, and Premium Care adds at least $200 per month, so the realistic total exceeds the plan price.
- No free entry. There is no free plan or trial on the pricing page and a demo is the offered route, so AI asks cannot be tested on live traffic before paying.
Works with
Alternatives to Keela
Keela: common questions
How much does Keela cost per month?
The pricing page shows $164 per month on annual billing ($190 monthly) for up to 1,000 contacts, $316 for 2,501 to 5,000 and $438 for 7,501 to 10,000 or more. Annual billing saves up to 23 percent. Plans under 250 contacts are a custom quote, and Premium Care is extra.
What AI does Keela include?
The pricing page names AI-powered donation forms and Smart Donation Asks. It does not describe the underlying model, the inputs or whether the features can be switched off, and no other AI product is listed. Test both on a campaign with a small audience before relying on them.
Is anything in Keela an extra charge?
Pipelines, Texting and Wealth Screening are add-ons without published prices, and Premium Care support starts from $200 per month. Plans over 10,000 contacts are priced through a form. Ask for an itemized quote that includes the add-ons you expect to use in the first year.
Does Keela offer a free trial?
The pricing page mentions no free plan or trial. It offers a demo instead. Before booking one, prepare a sample export of 200 donors with gift history, and ask the rep to import it so you can judge forms, receipts and the AI asks on data you recognize.
Does Keela say whether it trains AI on donor data?
The privacy page we read does not state a position on training AI models with customer data. It gives general retention language only. Ask in writing whether donation form AI and Smart Donation Asks use your donors' data for model training, and which provider runs the models.