Tool profile
Marvin: cost, fit and limits
Marvin, sold as HeyMarvin, is a research repository and analysis platform made by Equafin Inc. that transcribes sessions, runs an AI notetaker and answers questions across stored research with cited sources. UX and market research teams use it, and it also offers AI-moderated interviews as an add-on.
What to know first
Marvin has four tiers and shows a price on none of the paid ones. Free needs no credit card, Starter adds unlimited projects and Ask AI, Pro adds thematic and sentiment analysis plus MCP and API access, and Enterprise adds an agentic Ask AI and automatic PII redaction. The seat table is flattened on the page, so full, collaborator and viewer counts cannot be matched to plans with confidence.
Marvin at a glance
| Maker | Equafin Inc., United States |
|---|---|
| Free plan | Yes |
| Entry price | Quote only |
| API access | Yes |
| Category | Best AI Qualitative Data Analysis Software in 2026, rank 8 of 10 |
| Website | heymarvin.com |
Who Marvin is best for
Teams adding AI interviews to a repository
An AI Research Suite add-on for all paid plans covers live intercepts and AI-moderated interviews, with mixed methods studies marked as coming soon.
Researchers answering stakeholder questions
Ask AI returns answers with references to the underlying data, so a product manager can query the repository without the researcher rerunning analysis.
Procurement-led buyers
The homepage shows ISO 27001, SOC 2, ISO 42001 and GDPR badges, and Enterprise adds a custom security and legal review, which gives a security team something to check.
Teams routing insights into AI tools
Marvin MCP on Pro supports read and write, and the homepage lists connections to Claude, ChatGPT and Copilot for pulling insights into assistants.
Marvin plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 | Core features with no credit card required, per the pricing FAQ. The upload and seat limits of Free are not stated on the vendor page read. |
| Starter | Book a demo, price not shown | Unlimited projects and data ingestion, Ask AI and global search, the AI notetaker, AI-assisted analysis and a centralized participant panel. |
| Pro | Book a demo, price not shown | Everything in Starter plus Marvin MCP with read and write, research platform and support ticket integrations, thematic and sentiment analysis, custom branding and API access. |
| Enterprise | Contact sales | Everything in Pro plus advanced agentic Ask AI, custom security and legal review, automatic PII redaction, a dedicated success manager, priority support with SLAs and Salesforce CRM integration. |
Checked November 2026.
What Marvin does
- Ask AI
- Ask AI answers questions across the research repository with cited sources. Starter includes it, and Enterprise gets an advanced, agentic version for broader research questions.
- Analysis Studio
- The homepage lists an Analysis Studio that identifies themes, sentiment and patterns across large datasets. The pricing page places thematic and sentiment analysis on Pro.
- AI notetaker
- An AI notetaker captures live sessions and is listed under Starter on the pricing page, so note capture starts on the first paid tier, not the free one.
- AI-moderated interviews
- An AI interviewer can run interviews at scale, and a Live Intercept voice agent can sit inside a digital product. Both belong to the paid AI Research Suite add-on.
- PII blur
- The homepage lists automatic blurring of personal information in insights, and the pricing page makes automatic PII redaction an Enterprise item, so lower tiers need manual care.
How Marvin handles your data
The Marvin homepage shows badges for GDPR, ISO 27001, SOC 2 and ISO 42001, and the page links to a security section; the badge labels are the only certification evidence read, so request the reports. The pricing page lists automatic PII redaction on Enterprise and custom security and legal review. The legal entity in the terms of service is Equafin Inc. at 66 Franklin Street, Oakland, California. The pages read did not state hosting regions, retention periods or whether customer content trains models, so the vendor's policy was not checked for those points.
Where Marvin falls short in practice
- No paid price is published. Starter, Pro and Enterprise all say Book a demo or Contact sales. A buyer cannot compare cost with Condens or Looppanel before a sales conversation.
- Seat limits are unclear. The comparison table lists full seats of 2, 2, 5 and 5 and collaborator and viewer seats in a flattened layout, and the FAQ describes four seat types while the table shows three.
- Best features sit behind Pro. Thematic and sentiment analysis, MCP, API access and research platform integrations start at Pro, so a Starter buyer gets repository search and notes but less analysis.
Works with
Alternatives to Marvin
Marvin: common questions
Does Marvin have a free plan?
Yes. The pricing FAQ says Free offers core features and requires no credit card. The page does not list the Free limits, so confirm uploads and seats before relying on it for a real project. Ask sales for the seat and upload limits in writing.
What does the Marvin AI Research Suite add?
It is an add-on for all paid plans covering live intercepts and AI-moderated interviews. The page marks mixed methods studies as coming soon. The price of the add-on is not shown, so ask for it when requesting a quote. Add-on pricing is also not shown.
Which Marvin plan includes thematic analysis?
Pro includes thematic and sentiment analysis, along with Marvin MCP, integrations with research platforms and support tickets, custom branding and API access. Starter includes AI-assisted analysis and Ask AI but not the thematic and sentiment layer. Enterprise adds an agentic Ask AI above that.
What certifications does Marvin show?
The homepage displays GDPR, ISO 27001, SOC 2 and ISO 42001 badges. The page text does not describe scope or audit dates, so ask for the certificates and any SOC 2 report if a security team will review the vendor.
Who makes HeyMarvin?
The terms of service name Equafin Inc., with an address at 66 Franklin Street, Oakland, California, governed by California law. The homepage footer shows only Equafin Corp, so confirm the contracting entity on your order. Ask who signs the order form.