Tool profile
Semrush: cost, fit and limits
Semrush is an online marketing and SEO platform from Semrush Holdings that bundles keyword research, competitor analysis, site audits, rank tracking and AI visibility tracking, sold in tiered plans to marketing teams, agencies and in-house SEOs.
What to know first
Semrush shows its prices page in EUR with annual and monthly rates: the SEO plan is €112.52 a month billed annually (€134 monthly), Starter €158.40 (€190), Pro+ €238 (€286), and Advanced is quote based. A free plan at $0 exists, and the footer notes a seven-day free trial. The page does not list Keyword Magic Tool as a plan inclusion, and API access is not named.
Semrush at a glance
| Maker | Semrush, United States |
|---|---|
| Free plan | Yes |
| Entry price | €134 per month (SEO plan, €112.52 billed annually) |
| API access | Yes |
| Category | Best AI Keyword Research Tools in 2026, rank 1 of 11 |
| Website | semrush.com |
Who Semrush is best for
Teams tracking AI visibility
Starter adds 300 AI visibility reports a day and 50 custom prompts daily, Pro+ 100 prompts and Advanced unlimited prompts, which suits brands monitoring AI answers.
Marketers who audit as well as research
Starter lists an AI-ready Site Audit with MCP access, so keyword research, auditing and assistant access come under one subscription.
Large keyword portfolios
Daily tracked keywords scale from 500 on SEO and Starter to 1,500 on Pro+ and 5,000 or more on Advanced, which suits sites with big keyword lists.
Semrush plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 per month | Listed at $0 a month and described as a way to try out the platform, with no credit card required. No feature list is shown for this tier. |
| SEO | €112.52 per month billed annually (€134 monthly) | Basic keyword research and competitor analysis with 500 keywords to track daily. AI visibility reports and MCP access are listed from Starter upward. |
| Starter | €158.40 per month billed annually (€190 monthly) | Keyword research and optimization tools, 500 daily tracked keywords, AI-ready Site Audit, MCP access, 300 AI visibility reports a day and 50 custom prompts daily. |
| Pro+ | €238 per month billed annually (€286 monthly) | 1,500 keywords to track daily, keyword cannibalization analysis and 100 custom prompts daily, against 50 on Starter. Arranged on the same annual or monthly basis. |
| Advanced | Custom | 5,000 or more daily tracked keywords and unlimited custom prompts, arranged through a demo request. |
Checked October 2026.
What Semrush does
- AI Visibility
- AI Visibility tracks AI search performance and monitors AI sentiment. Starter lists 300 AI visibility reports per day, so it is aimed at brand monitoring more than keyword discovery.
- Custom prompt monitoring
- Plans cap custom prompts at 50 a day on Starter, 100 on Pro+ and unlimited on Advanced, letting a team watch how its own questions are answered by AI engines.
- AI-ready Site Audit
- Starter includes an AI-ready Site Audit. For keyword work this matters as a check that pages chosen for a keyword can be crawled and understood.
- MCP access
- MCP access is listed on the Starter plan, which would let an outside assistant query account data. The prices page does not describe the endpoints, the rate limits or the data exposed.
- Keyword cannibalization analysis
- Pro+ adds cannibalization analysis, which flags pages competing for the same query, a problem that appears after a keyword plan has produced many overlapping articles.
How Semrush handles your data
The prices page does not state whether customer data trains AI models, how long data is retained, where it is hosted, or which certifications Semrush holds. The vendor's policy was not checked for this. The copyright line names Semrush Holdings and gives no headquarters country. AI Visibility, custom prompts and MCP access send brand and prompt data through AI systems, so an agency handling client data should request Semrush's data processing terms and the model-provider list before enabling those features.
Where Semrush falls short in practice
- Keyword tool not on the page. Keyword Magic Tool is not listed as a plan inclusion on the prices page, and the footer's Keyword Tool link sits under free tools. Lookup limits therefore could not be verified.
- Price rises by tier. From €112.52 for SEO to €238 for Pro+ (annual billing), the cost nearly doubles for the extra tracked keywords and prompts. Advanced is quote only.
- No API named. API access is not named on the prices page, so teams that want programmatic keyword pulls into dashboards should ask sales which plan, if any, includes it.
Works with
Alternatives to Semrush
Semrush: common questions
How much does Semrush cost in 2026?
As of November 2026 the prices page shows the SEO plan at €112.52 a month billed annually (€134 monthly), Starter at €158.40 (€190), and Pro+ at €238 (€286). Advanced is listed as Custom, and a free plan at $0 exists. Prices appear in the currency of the page as fetched.
Is Keyword Magic Tool included in Semrush plans?
The prices page we opened does not list Keyword Magic Tool as a plan inclusion. It mentions basic keyword research on the SEO plan and keyword research and optimization tools on Starter, and a Keyword Tool link sits under free tools in the footer. Verify the exact lookup limits before buying.
How many keywords can Semrush track?
The SEO and Starter plans list 500 keywords to track daily, Pro+ 1,500, and Advanced 5,000 or more. Custom prompts for AI monitoring run 50 daily on Starter, 100 on Pro+ and unlimited on Advanced. Keyword research lookups are a separate matter and are not stated.
Does Semrush offer a free trial?
The footer states a seven-day free trial with cancel anytime, and a Free plan at $0 per month is listed for trying out the platform with no credit card required. The page does not say which features the Free plan includes, so check limits before relying on it.
Does Semrush track AI search visibility?
Yes. The pages name AI Visibility with AI search performance tracking and AI sentiment monitoring, plus custom prompt monitoring on paid tiers. Starter includes 300 AI visibility reports per day. For pure keyword discovery these features add cost, so weigh them against a dedicated tool.