Tool profile
Perpetua: cost, fit and limits
Perpetua is an Amazon advertising optimization platform sold through perpetua.io that applies AI-powered bid optimization and automated keyword harvesting to sellers' Amazon Ads campaigns, with subscription tiers that are set by the size of the seller's monthly ad spend.
What to know first
Perpetua prices by ad spend: Essentials is $695 per month for up to $10K of monthly ad spend. Growth costs $695 per month plus a percentage of spend above $10K, and that percentage is not published. Premium is custom pricing for spend above $500K a month. The pricing page names no free trial, only Get Started buttons, so a buyer has to ask the vendor how a pilot works.
Perpetua at a glance
| Maker | Perpetua (no legal name on the pages opened), United States |
|---|---|
| Free plan | No |
| Entry price | $695 per month (Essentials, up to $10K monthly ad spend) |
| API access | No |
| Category | Best AI Amazon Seller Tools in 2026, rank 6 of 12 |
| Website | perpetua.io |
Who Perpetua is best for
Brands with steady ad budgets
Essentials covers up to $10K of monthly spend with automated bidding and keyword harvesting, so a seller with a stable budget can hand over day-to-day bid changes to software.
Sellers who want hourly data
Growth reports hourly through Amazon Marketing Stream and adds hourly share-of-voice and organic rank insights, which helps advertisers who react to intraday swings in competition.
Large advertisers
Premium adds competitor and market intelligence data, custom AMC reporting and a dedicated account team above $500K of monthly spend, a setup closer to an agency relationship.
Perpetua plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Essentials | $695/mth, for up to $10k monthly ad spend | AI-powered bid optimization, automated keyword harvesting, performance and profitability reporting, chat support and Ad School videos |
| Growth | $695/mth plus a percentage of ad spend over $10k (percentage not published) | Hourly reporting via Amazon Marketing Stream, hourly share-of-voice and organic rank insights, and check-ins at 3 and 6 weeks |
| Premium | Custom, for ad spend above $500k per month | Competitor and market intelligence data, custom AMC reporting, custom data integrations, monthly business review and a dedicated account team |
Checked November 2026.
What Perpetua does
- AI bid optimization
- Bids are set by the platform's AI, and the pricing page also names data-driven performance recommendations, though it does not describe the models or the signals they use.
- Keyword harvesting
- Automated keyword harvesting moves search terms into campaigns, which reduces the manual search term review that many sellers do each week in the ad console.
- Hourly reporting
- Growth uses Amazon Marketing Stream for hourly reporting and intraday optimization, so bid changes can react to the same day's performance instead of waiting for a daily report.
- Share of voice and organic rank
- Growth includes hourly share-of-voice and organic rank insights next to ad data, which lets an advertiser see whether paid spend is moving organic position over time.
- Custom AMC reporting
- Premium offers custom Amazon Marketing Cloud reporting plus a monthly business review, for large accounts that want audience analysis beyond what the standard dashboards show them.
How Perpetua handles your data
The Perpetua pricing page was the only source for this entry, because the privacy policy page returned a not-found response when we opened it. The vendor's policy was not checked for training use, retention, hosting region or certifications, and the pricing page states none of them. Because the product connects to an Amazon Ads account and uses Amazon Marketing Stream, a buyer should obtain the data processing terms in writing before connecting any live advertising account.
Where Perpetua falls short in practice
- High entry price. At $695 per month for up to $10K of spend, the fee is a large share of a small ad budget, so low-spend sellers may not recover it through better bids, however good the software is.
- Unpublished percentage. Growth adds a percentage of spend over $10K that is not published, so total cost can only be estimated after a quote, and it rises as ad spend grows.
- Advertising only. The pages describe ad optimization and reporting, with no product research, listing or repricing tools, so a seller needs other software for those jobs, and has to pay for it separately.
Works with
Alternatives to Perpetua
Perpetua: common questions
How much does Perpetua cost?
Essentials is $695 per month for up to $10K of monthly ad spend. Growth is $695 per month plus a percentage of ad spend above $10K, and the percentage is not published. Premium is custom pricing for sellers above $500K of monthly ad spend, so budget for a sales conversation and ask for the percentage in writing.
Does Perpetua offer a free trial?
The pricing page names no free trial, only Get Started buttons. A buyer should ask the vendor whether a trial or pilot period exists before committing to the $695 monthly fee, particularly when the fee is large compared with the monthly ad budget.
What does Perpetua's AI do?
The pricing page names AI-powered bid optimization and data-driven performance recommendations. Essentials includes automated keyword harvesting. The pages do not describe the underlying models, so the practical way to evaluate it is by results on your own campaigns over a few weeks of data.
Which Perpetua plan has hourly reporting?
Growth includes hourly reporting through Amazon Marketing Stream, hourly share-of-voice and organic rank insights, and check-ins at 3 and 6 weeks. Essentials lists performance and profitability reporting without the hourly detail, so intraday work needs the higher tier, which costs more.
What spend level suits Perpetua Premium?
Premium is custom and starts above $500K of monthly ad spend per the pricing page. It adds competitor and market intelligence data, custom Amazon Marketing Cloud reporting, custom data integrations and a dedicated account team, which suits large brands with analyst needs and a budget to match.