Tool profile
Pretty Links: cost, fit and limits
Pretty Links is a WordPress link management plugin made by Caseproof, LLC of Utah that creates branded redirects, tracks clicks and manages affiliate and marketing links on sites you own and operate. Plans are annual only.
What to know first
Pretty Links sells three annual plans priced by the number of WordPress sites: Beginner at $99.60 a year for one site, Marketer at $149.60 for two and Super Affiliate at $199.60 for five. The page calls these special introductory prices with renewals at full price. There is no free plan, only a 14-day money-back guarantee, and the pages name no AI feature.
Pretty Links at a glance
| Maker | Caseproof, LLC, United States |
|---|---|
| Free plan | No |
| Entry price | $99.60 per year (Beginner, introductory) |
| API access | No |
| Category | Best AI Link Shortener Software in 2026, rank 9 of 12 |
| Website | prettylinks.com |
Who Pretty Links is best for
WordPress affiliate bloggers
Auto-created links, redirect types and import or export on Beginner suit a single site that cloaks and tidies outbound product links.
Marketers testing offers
Marketer adds split-test links, advanced conversion reports and automatic link disclosures, which suits sites that compare several destinations for one offer.
Agencies with several sites
Super Affiliate covers up to 5 sites and adds UTM Builder, User Links and QR code generation, so one license serves a small portfolio of client sites.
Pretty Links plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Beginner | $99.60 per year | Use on 1 site, no transaction fees with PrettyPay, advanced redirect types, auto-created links and import and export of links. |
| Marketer | $149.60 per year | Use on up to 2 sites, Link in Bio and Developer Tools add-ons, Auto-Link Keywords, Split-Test Links, conversion reports and automatic link disclosures. |
| Super Affiliate | $199.60 per year | Use on up to 5 sites, Product Displays, Splash Pages, UTM Builder and User Links add-ons and QR code generation. |
Checked November 2026.
What Pretty Links does
- Redirect and link management
- Beginner offers advanced redirect types and auto-created links inside the WordPress dashboard, so outbound product links stay tidy and editable in one place. Import and export also come with it.
- Split-test links
- Marketer lets visitors be sent to alternative destinations so two offers or landing pages can be compared against each other on the same site. Beginner lacks this feature.
- Conversion reports
- Marketer includes advanced conversion reports, tying link clicks to outcomes on the site so affiliate performance can be judged beyond raw click counts. Beginner has no such reports.
- Add-ons by plan
- Link in Bio, Developer Tools, Product Displays, Splash Pages, UTM Builder and User Links are tied to the higher plans, so the feature set depends on the plan.
- PrettyPay
- Beginner includes PrettyPay without transaction fees, for selling from the same site where the links live, without a separate payment layer to configure. Fees apply only to the payment processor.
How Pretty Links handles your data
The privacy policy names Caseproof, LLC as a Utah limited liability company with a South Jordan, Utah address. The pages we read do not state a hosting region, retention periods or security certifications, and they do not say whether customer data trains AI models. Because Pretty Links runs as a plugin on your own WordPress site, link and click records live in your site database under your hosting arrangement. The vendor's policy was not checked beyond the pages read.
Where Pretty Links falls short in practice
- Tied to WordPress. The product is a plugin for sites you run, so teams without WordPress cannot use it for links on other platforms or in external channels.
- Introductory pricing. The page calls the prices special introductory pricing and says renewals are at full price, so year-two cost is higher than the figure shown. Check the checkout page.
- No free plan. Only a 14-day money-back guarantee is offered, so trying the product means paying first and then asking for a refund within the period. Read the refund terms first.
Alternatives to Pretty Links
Pretty Links: common questions
Is Pretty Links only for WordPress?
The product is described as a plugin used on your own sites, with plans for 1, 2 or 5 sites. Teams that do not run WordPress will not get a standalone hosted shortener, so compare Bitly, Short.io or Rebrandly for that.
Does Pretty Links have a free trial?
No free plan is listed. The page offers a 14-day money-back guarantee instead, so you pay first and can ask for a refund within that period. Check the refund conditions at checkout before buying, especially for the multi-site plans. Refund terms apply.
What happens to the price at renewal?
The pricing page calls the amounts special introductory pricing and says annual renewals are at full price. The full price was not shown in the text read, so ask or check the checkout before relying on the first-year figure. Budget for a higher second-year cost.
Which Pretty Links plan has split tests?
Marketer, at $149.60 a year for up to 2 sites, includes Split-Test Links, advanced conversion reports and automatic link disclosures. Beginner does not list them. Super Affiliate adds further add-ons such as Product Displays and Splash Pages. Test it on a staging site first.
Where does Pretty Links store click data?
As a plugin on your own WordPress site, link and click records live in your site's database under your own hosting. The vendor pages we read do not state a hosting region for any vendor-side service, nor retention periods. Ask the vendor if that matters.