Tool profile
Pushly: cost, fit and limits
Pushly is a push notification platform for publishers and ecommerce brands that sends web and mobile push using AI-powered segmentation and AI-enhanced messaging built on first-party behavior data, sold on custom quotes. Its pricing is by quote.
What to know first
Pushly sells push to publishers and ecommerce brands through a quote flow rather than a price list. The pricing page says quotes depend on audience size, goals and business, with renewal terms written into the quote, and mobile push is priced per monthly active user. The homepage describes AI-powered segmentation, AI-enhanced messaging and AI delivery optimization. The pages read name no maker or headquarters.
Pushly at a glance
| Maker | Not stated on the vendor pages read, Not stated on the vendor pages |
|---|---|
| Free plan | No |
| Entry price | Quote only |
| API access | No |
| Category | Best AI Web Push Notification Software in 2026, rank 6 of 12 |
| Website | pushly.com |
Who Pushly is best for
News and content publishers
The vendor aims at publishers and describes segmentation by behavior and events, which helps a newsroom send different alerts to readers of different sections.
Ecommerce brands with first-party data
Messages can be triggered by real-time behavior, so a shop can reach a visitor who browsed a product without sending the same message to everyone.
Teams that buy on audience size
A quote built on audience and goals suits a large list better than a flat per-seat plan, though the buyer must wait for the number.
Pushly plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Platform edition | Custom quote | Quote-based platform edition, priced on audience size, goals and the business, with renewal terms shown in writing in the quote. |
| Mobile push | Custom quote, priced per monthly active user | Mobile push is priced per monthly active user on the pricing page, with no amount shown in the text read. |
| Free plan | None listed on the pages read | No free tier or self-serve plan was found, so testing starts with a conversation with the vendor's sales team. |
Checked November 2026.
What Pushly does
- AI-powered segmentation
- The homepage describes segments built from behavior, events and first-party data, so a publisher can address readers of one topic separately from casual visitors. No model is named.
- AI-enhanced messaging
- Messaging across channels is triggered by real-time behavior, which means a notification can follow an action on the site shortly after it happens. The page names no delivery limits.
- AI delivery optimization
- The homepage mentions AI optimization of delivery, though the pages read do not say whether this concerns send time, frequency or both. Results are not quantified.
- Onsite notification guidance
- A resources page covers onsite notification segmentation for publishers, which gives editors a worked approach before they buy anything from the vendor. It is a resource, not a product feature.
- Web and mobile push
- The pricing page lists both a platform edition and a per-MAU mobile push option, so one vendor can cover browser and app audiences. Amounts were not shown.
How Pushly handles your data
The pages read did not state a hosting region, retention period, certification, or whether customer data trains the AI features. The privacy policy names an EU representative, IT Governance Europe Limited, in Dublin, which is a representative for EU data subjects and not the company's headquarters. A publisher with EU readers should ask for the data processing agreement, the list of sub-processors and written confirmation of how audience data feeds the AI segmentation tools.
Where Pushly falls short in practice
- Price only after a quote. The pricing page is a quote flow with no figures, so a team cannot compare cost with a free-tier vendor or run a self-serve test before speaking with sales.
- Company details are missing. The pages read name no maker and no headquarters, which makes it harder to judge which legal entity signs the contract and where disputes would be handled.
- AI is described, not specified. The homepage describes AI segmentation and optimization without naming a model, a metric or a worked example, so claims about improved results rest on the vendor's wording.
Works with
Alternatives to Pushly
Pushly: common questions
How does Pushly price its push service?
Pushly publishes no price list. The pricing page describes a quote built on audience size, goals and the business, with renewal terms shown in writing in the quote, and mobile push priced per monthly active user. Expect a sales conversation and ask for the renewal terms before agreeing.
Who is Pushly built for?
The homepage aims the product at publishers and ecommerce brands. That fits sites with large reader or shopper lists and content that changes daily. A small blog with a few hundred subscribers would find free-tier tools simpler, since Pushly shows no free plan on the pages read.
What AI does Pushly describe?
The homepage describes AI-powered segmentation from behavior and events, AI-enhanced messaging triggered by real-time behavior and AI optimization of delivery. The pages read name no model and give no results, so ask for an example on a site like yours and compare it with a plain rules-based send.
Does Pushly say where subscriber data is stored?
Not on the pages read. The privacy policy names IT Governance Europe Limited in Dublin as the EU representative, which concerns legal contact for EU data subjects, not storage. Ask where audience data is hosted and which sub-processors handle it.
Can Pushly send mobile app push as well as web push?
The pricing page lists mobile push, priced per monthly active user, next to the platform edition. The pages read did not show the SDK platforms it supports or the amounts. If you run an app and a site, ask whether both audiences share one subscriber view.