Tool profile
Serko: cost, fit and limits
Serko is a travel and expense software company, listed in its privacy policy as Serko Limited, whose Zeno platform handles business travel booking and expenses, and whose Serko.ai assistant books trips within policy from a plain request.
What to know first
Serko groups several products under its legal pages: Zeno, Zeno Expense, Serko Online, Serko Mobile, Serko Travel and Get There. Booking.com for Business is powered by Zeno, and the about page says more than 600,000 companies have signed up to it. Serko.ai was announced in the US on 13 October 2026. No price appears for any of them on the pages we read.
Serko at a glance
| Maker | Serko Limited, New Zealand |
|---|---|
| Free plan | No |
| Entry price | Not published |
| API access | No |
| Category | Best AI Corporate Travel Management Software in 2026, rank 6 of 12 |
| Website | serko.com |
Who Serko is best for
Firms that already use Booking.com for Business
The Zeno platform powers that service, with corporate rates and 24/7 travel agent servicing, so staff who book there already touch Serko technology.
North American teams that use Sabre GetThere
Serko added the Get There product with the Sabre GetThere acquisition in 2024, according to its about page, so existing users now deal with Serko.
Travelers who prefer to ask in plain language
Serko.ai takes a plain request, books a trip within policy and watches the flight schedule for disruptions before they happen.
Serko plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Zeno travel and expense | Not published on the pages read | Travel and expense management accessible through Zeno, Zeno Expense, Serko Online, Serko Mobile, Serko Travel and Get There. |
| Serko.ai | Not published on the pages read | A personal travel assistant for travelers, announced on 13 October 2026 with in-policy booking and schedule monitoring. |
Checked November 2026.
What Serko does
- Plain-language booking
- Serko.ai turns a short request into a booking that follows policy, and the launch post describes it as taking seconds. No independent timing data appeared on the pages we read, so treat the speed claim as the vendor's own.
- Disruption alerts
- The assistant monitors flight schedules and alerts the traveler to disruptions before they happen, which targets the moment a trip usually goes wrong, when a traveler is already at the airport.
- One-click cancel
- The launch post describes a one-click cancel that returns the cash to the company, a point finance teams check when comparing refund handling, since unused tickets otherwise sit with the traveler.
- Booking.com for Business
- Powered by Zeno, this offers corporate rates and 24/7 travel agent servicing, and the about page states more than 600,000 companies have signed up, which is the vendor's own count.
- North American product
- Get There came with the 2024 Sabre GetThere acquisition and serves the North American market inside the Serko family of products, per the company's about page.
How Serko handles your data
The privacy policy of Serko Limited sets out retention terms, but we did not read the periods, and the pages we read do not say whether customer data trains AI models, where data is hosted or which certifications apply. For those points the vendor's policy was not checked. Because Serko.ai takes natural-language requests that may include traveler names and dates, ask which model provider processes them and whether prompts are stored. The terms of use name Serko Ltd as the contracting party.
Where Serko falls short in practice
- Pricing not printed. No amount appears for Zeno, Zeno Expense or Serko.ai on the pages read, so a buyer must request quotes before comparing with Itilite or Perk, which both print a fee.
- Serko.ai is brand new. The US launch announcement is dated 13 October 2026, so there is little track record, and the vendor's own page is the only description available.
- Product names overlap. The legal pages list six product names, and the Serko, Zeno and Get There labels may confuse a buyer who is trying to identify which one a quote covers.
Works with
Alternatives to Serko
Serko: common questions
What is Serko.ai?
Serko.ai is a personal travel assistant that books a trip within policy from a plain request and monitors flight schedules. Its US launch announcement is dated 13 October 2026. The pages we read do not describe supported languages, the model provider or how policy rules are encoded.
Is Booking.com for Business part of Serko?
The Serko about page says Booking.com for Business is powered by Zeno and that more than 600,000 companies have signed up to it. Serko supplies the platform and the agent servicing, so a buyer should ask who is the contracting party for invoices and support.
Does Serko publish prices?
Not on the pages we read. No amount appears for Zeno, Zeno Expense or Serko.ai. Ask for a quote that separates per-booking charges, per-user fees and any expense module, and ask whether Serko.ai is included or priced as an add-on.
What happened to Sabre GetThere?
The Serko about page says Get There is the North American product added with the Sabre GetThere acquisition in 2024. Existing GetThere users should ask how their contract, support and product roadmap now sit with Serko, and who answers support calls.
How does one-click cancel work?
The launch post says one-click cancel returns the cash to the company. The pages we read do not state which fares qualify, how long refunds take or whether airline fees apply, so test it on a refundable and a restricted fare before relying on it.