Tool profile
Shoptimised: cost, fit and limits
Shoptimised is a product feed optimization tool made by Shoptimised Ltd of the United Kingdom that applies rules and automated audits to catalog feeds for Google Shopping, with an optional managed Google Shopping service for advertisers.
What to know first
Shoptimised shows £0.99 a month on all four self-serve plans on its pricing page, which looks like a display issue, so do not rely on that figure. The plans differ by user logins (10 to 60) and optimized output feeds (3 to 50). A managed Google Shopping service starts at £500 a month, and a 14-day trial is offered. Confirm the real price before you plan a budget around it.
Shoptimised at a glance
| Maker | Shoptimised Ltd, United Kingdom |
|---|---|
| Free plan | Free trial only |
| Entry price | £0.99 per month as displayed, which should not be relied on |
| API access | No |
| Category | Best AI Product Feed Management Software in 2026, rank 13 of 13 |
| Website | shoptimised.com |
Who Shoptimised is best for
UK Google Shopping advertisers
Performance rules use Google Ads data and audits suggest optimizations, which suits teams that already live inside Merchant Center and Google Ads every day.
Agencies with many users
In-House allows 10 user logins and Large 60, so an agency can give a whole team access without any per-seat charge shown on the pricing page.
Advertisers who prefer a managed service
A managed Google Shopping service from £500 a month has no setup fee and runs on a 30-day rolling agreement, so an advertiser can hand the work over and leave with one month's notice.
Shoptimised plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| In-House | £0.99 per month as displayed | 10 user logins, 3 optimized output feeds and unlimited products per feed, at a price that looks like a display issue. |
| Small | £0.99 per month as displayed | 20 user logins and 10 optimized output feeds, shown at the same suspicious price as the other self-serve plans. |
| Medium | £0.99 per month as displayed | 40 user logins and 30 optimized output feeds, again at a displayed price that should not be relied on. |
| Large | £0.99 per month as displayed | 60 user logins and 50 optimized output feeds, with extra feeds above the allowance priced at £10 each per month. |
| Managed service | From £500 per month | Managed Google Shopping service with no setup fee, on a 30-day rolling agreement that needs one month's notice to end. |
Checked November 2026.
What Shoptimised does
- Unlimited rules and products
- Self-serve plans list unlimited optimization rules and unlimited products per feed, so the number of optimized output feeds is the main limit that a buyer has to watch.
- Performance rules
- Rules use connected Google Ads data to act on how products perform, which means a Google Ads account must be linked before these rules can do anything useful.
- Automated audits
- Audits scan the feed and generate suggested optimizations that a team can accept or ignore, which gives a starting list of fixes without any manual review of every product.
- Premium Google CSS
- A premium Google Comparison Shopping Service option is listed, which is relevant to advertisers who use a CSS partner to lower their Google Shopping costs.
- Feed output to supported channels
- Optimized feeds go out to all supported channels, with extra feeds above the plan allowance priced separately at £10 per feed per month on top of the plan.
How Shoptimised handles your data
The privacy policy states that the company's websites are hosted in the United Kingdom and contains a data retention section, but the period was not extracted. The pages opened did not state whether customer data trains AI models, and no certification was stated. An AI information page exists, yet it describes suggested optimizations and rules and does not name a model. The vendor's policy was not checked for further AI handling, so ask before connecting accounts.
Where Shoptimised falls short in practice
- Displayed price looks wrong. All four self-serve plans show £0.99 a month, so the real price has to be confirmed with the vendor before any budget or trial decision is made on it.
- Google focus. The channels named in the pages opened are Google Shopping, Google Ads and Merchant Center, so sellers whose revenue sits on other marketplaces are not the main case.
- Extra feeds cost more. Feeds above the plan allowance cost £10 each per month, so an advertiser with several country feeds can pay more than the plan price suggests.
- Managed service terms. The managed service needs a 30-day rolling agreement with one month's notice, so a team cannot stop it mid-month and expects to pay for the full notice period.
Works with
Alternatives to Shoptimised
Shoptimised: common questions
What does Shoptimised really cost?
The pricing page shows £0.99 a month on all four self-serve plans, which looks like a display issue and which we do not rely on. Extra feeds are listed at £10 each per month and the managed service starts at £500 a month. Confirm the actual plan price with the vendor before trial.
Does Shoptimised use AI?
An AI information page exists, but the opened pages describe suggested optimizations, rules and audits, not a named AI model. If AI-written titles matter, ask which tasks use AI, what data goes to it and whether it can be turned off for your account.
What do the Shoptimised plans limit?
The plans differ by user logins and optimized output feeds: In-House has 10 logins and 3 feeds, Small 20 and 10, Medium 40 and 30, Large 60 and 50. Rules and products per feed are listed as unlimited on self-serve plans.
Can Shoptimised manage Google Shopping for me?
Yes. A managed Google Shopping service starts from £500 a month, has no setup fee and runs on a 30-day rolling agreement with one month's notice. It is optional, and the self-serve plans can be used on their own without the managed service.
Is there a free trial for Shoptimised?
A 14-day free trial is offered. Use it to connect Merchant Center and Google Ads, run an audit and see the suggested optimizations on your feed. Ask for the true plan price at the same time because the pricing page shows an odd figure.