Tool profile
Showpass: cost, fit and limits
Showpass is a ticketing and event marketing platform from Up In Code Inc. in Canada that sells tickets through branded pages, lists events on its own discovery marketplace and offers advance payouts on higher plans.
What to know first
Showpass is free to use for free events. Essential charges 1% plus $0.59 per paid item, Professional charges 2.5% plus $1.69 and adds team permissions, advance payouts and placement on Showpass Discovery, and Premium is custom. Prices are shown in CAD. Card processing of 2.9% plus 30 cents CAD is charged on top, and there is no traditional free trial.
Showpass at a glance
| Maker | Up In Code Inc. (operating as Showpass), Canada |
|---|---|
| Free plan | Yes |
| Entry price | 1% plus $0.59 per paid item on Essential (CAD) |
| API access | No |
| Category | Best AI Event Ticketing Platforms in 2026, rank 8 of 13 |
| Website | showpass.com |
Who Showpass is best for
Canadian venues and promoters
Prices in CAD, a company based in Canada and a local discovery marketplace suit organizers who sell mainly to Canadian audiences and want to list events where locals browse.
Teams with several sellers
Professional adds team access with custom permissions and commissions, useful for promoters who pay sales partners or want different staff to see different data.
Organizers who need cash early
Advance payouts on Professional improve cash flow before an event, with terms that apply, for example when deposits for venues or artists fall due early.
Showpass plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free events | Free | Showpass is free to use for hosting a free event, and an organizer is charged only when paid tickets sell, with no trial period. |
| Essential | 1% + $0.59 per paid item | Branded event pages, embedding on your own website, a calendar view and real-time data. Card processing is charged separately. |
| Professional | 2.5% + $1.69 per paid item | Team access with custom permissions and commissions, advance payouts with terms, and free placement on Showpass Discovery. |
| Premium | Custom pricing | Custom solutions for larger organizers, arranged through sales, with no published figures on the pricing page. |
Checked November 2026.
What Showpass does
- Branded event pages
- Event pages carry the organizer's branding and can be embedded on the organizer's own website, so buyers do not leave the brand's site to buy tickets.
- Showpass Discovery
- Professional includes free placement on the Showpass Discovery marketplace, which exposes events to people who browse the platform rather than visit the organizer's own site.
- Team permissions and commissions
- Organizers can give team members custom access and commissions, which helps promoters who work with street teams, outside sellers or several box office staff at once.
- Advance payouts
- Advance payouts are offered to improve cash flow, with terms that apply, and let organizers draw part of their ticket revenue before the event happens.
- Check-in and calendar
- Event-day check-in tools and a calendar view of events help venues with many shows manage entry and see their whole schedule in one place at a glance.
How Showpass handles your data
The Showpass privacy policy describes retention without giving specific periods in the text we read, and the pages we opened stated no hosting region, no certification and no position on training AI models with customer data, so the vendor's policy was not checked for this. The policy names Up In Code Inc. operating as Showpass. Payments run through card processing with its own fees. Organizers with EU attendees should request a data processing agreement.
Where Showpass falls short in practice
- Card fees come on top. Credit card processing is 2.9% + 30 cents CAD per paid item on top of the plan fee, so the cheap Essential percentage understates the real cost.
- Best features sit in Professional. Team permissions, advance payouts and Discovery placement start at Professional, so an organizer on Essential gets branded pages but not the marketplace exposure that comes with the higher fee.
- Premium is quote only. The Premium plan is custom, with no published figures, so a larger organizer cannot compare its cost with other platforms before talking to the sales team.
Works with
Alternatives to Showpass
Showpass: common questions
How much does Showpass cost?
Showpass is free for free events. Essential is 1% plus $0.59 per paid item and Professional is 2.5% plus $1.69 per paid item, displayed in CAD as of November 2026. Card processing of 2.9% plus 30 cents CAD is added to every paid item.
Does Showpass have a free trial?
There is no traditional free trial. Showpass is free to use for free events, and an organizer is charged only when paid tickets sell, so a first event can be tested at no upfront cost on the percentage plans. Confirm the payout timing before your first sale.
What does Showpass Professional add?
Professional adds team access with custom permissions and commissions, advance payouts with terms, and free placement on Showpass Discovery, the platform's own event listing. Those items are not part of the Essential plan, which covers branded pages and embeds. Confirm the payout terms with Showpass before relying on advance funds.
Can I embed Showpass on my own website?
Yes. The Essential plan lists branded event pages and the ability to embed them on your own website, with a calendar view and real-time data. The embed details were not described further on the pages we opened, so test the widget in a trial.
Does Showpass use AI?
The pages we opened named no AI capability. Showpass describes ticketing, marketing and payout features, so organizers looking for AI copy or AI agents should confirm directly with the vendor whether anything of that kind exists on any plan. Do not assume any AI help is included.