Tool profile
Ticket Tailor: cost, fit and limits
Ticket Tailor is an event ticketing service run by Zimma Ltd that lets organizers sell tickets online, scan them at the door and pay a flat fee per ticket instead of a percentage of the ticket price.
What to know first
Ticket Tailor charges per ticket, not per seat or month. Pay as you go is £0.60 per paid ticket plus VAT, and prepaid credits bring that down to as little as £0.22. Free events are covered for up to 5,000 tickets a year. The pages list a check-in app, seating charts and multi-event checkout, while Stripe, PayPal and Square bill their own processing fees separately.
Ticket Tailor at a glance
| Maker | Zimma Ltd (trading as Ticket Tailor), United Kingdom |
|---|---|
| Free plan | Yes |
| Entry price | £0 for free tickets; from £0.22 per paid ticket (+ VAT) |
| API access | Yes |
| Category | Best AI Event Ticketing Platforms in 2026, rank 12 of 13 |
| Website | tickettailor.com |
Who Ticket Tailor is best for
Small theaters and clubs
A flat fee means a £12 ticket and a £40 ticket cost the same to sell, so a venue with modest ticket prices keeps more of each sale than under a percentage model.
Charities running fundraisers
Registered charities get 50% off ticket fees, and up to 5,000 free tickets a year carry no fee at all, which keeps free community days and small galas cheap to run.
Organizers selling across several dates
Multi-checkout puts tickets for different events into one cart with one payment, which is useful for festival weekends, class series or touring shows with many dates.
Ticket Tailor plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free events | £0 | No fees for issuing up to 5,000 free tickets per year, and the first 5 paid tickets are also free of charge for new accounts. |
| Pay as you go | £0.60 per ticket plus VAT | A flat fee for each paid ticket sold, with no monthly charge. Registered charities pay half of this fee. |
| Pay upfront credits | From £0.22 per ticket plus VAT | One credit covers one paid ticket. Credits have no expiry time limit and automatic top-ups can be switched on. |
Checked November 2026.
What Ticket Tailor does
- Check-in app
- A free mobile app scans tickets with a phone camera or an external scanner, so door staff need no separate hardware subscription and can check in guests at several entrances.
- Reserved seating
- Seating charts are supported, and each reserved seat uses one extra credit on top of the ticket, which raises the cost for seated shows compared with general admission.
- Multi-checkout
- One basket and one payment can cover tickets to several events, so buyers do not repeat the checkout steps for each date on a festival or series.
- Reporting and emails
- Real-time sales reports are included, together with automatic order confirmation emails and event update emails that organizers can send to ticket holders when plans change.
- Third-party connections
- Ticket Tailor connects to outside apps and email marketing tools, which lets organizers pass buyer lists to the newsletter service they already use for promotion.
How Ticket Tailor handles your data
The privacy policy says personal data is kept as long as needed for contractual and legal obligations. The pages we opened gave no hosting region, no certification such as ISO 27001 or SOC 2, and no statement on whether customer data trains AI models, so the vendor's policy was not checked for this. Payments run through Stripe, PayPal or Square, which publish their own handling terms. Organizers selling to EU residents should ask Ticket Tailor for its data processing agreement and the storage location.
Where Ticket Tailor falls short in practice
- Seats cost extra credits. Each reserved seat uses an additional credit, so a seated theater with low prices pays more per ticket than the headline £0.60 or £0.22 suggests. Model a full house before choosing.
- Processor fees are separate. Stripe, PayPal and Square each add their own fees, which Ticket Tailor lists in a help article. Add these to any forecast of what an organizer keeps per ticket.
- Low-price tickets. The pricing page mentions reduced fees on very low-priced tickets without stating the price threshold, so check the exact rule before selling cheap entry or add-ons.
Works with
Alternatives to Ticket Tailor
Ticket Tailor: common questions
How much does Ticket Tailor cost per ticket?
Pay as you go is £0.60 per paid ticket plus VAT as of November 2026. Buying credits upfront lowers the per-ticket price from £0.22, depending on how many you buy. Free events carry no fee for up to 5,000 free tickets per year. Processor fees from Stripe, PayPal or Square are charged separately.
Does Ticket Tailor charge for free events?
No fee applies to up to 5,000 free tickets a year, and the first five paid tickets are free too. Beyond that free allowance the pricing page does not give a rate in the text we read, so large free events should confirm the rule with Ticket Tailor first.
Do Ticket Tailor credits expire?
The pricing page says credits have no expiry time limit, and automatic top-ups can be turned on. One credit pays for one ticket, and reserved seats use an additional credit per seat, so seated shows burn credits faster than general admission events.
Can charities get a discount on Ticket Tailor?
Yes. The pricing page says registered charities receive 50% off fees on the pay as you go rate. Eligibility rules were not detailed in the text we read, so a charity should check with Ticket Tailor before relying on the discount in its budget.
Does Ticket Tailor offer AI features?
The site footer lists a page called AI-powered ticketing, but we did not open it, so we cannot describe what it includes. The pricing and feature pages we read named no AI capability. Ask for a demo of any AI feature and the plan it needs before you count on it.