Tool profile
Smartico: cost, fit and limits
Smartico is a CRM automation and gamification platform for online gaming operators that combines raffles, tournaments, jackpots and mini games with predictive modeling, lifetime value prediction and churn prediction in one real-time system. It is sold through demos.
What to know first
Smartico is built for iGaming operators, not for employee or classroom programs. The homepage names Predictive Modeling, LTV Prediction, Churn Prediction and RFM Segmentation as AI features, alongside raffles, tournaments, jackpots and F2P mini games. Pricing is tiered by monthly active users with a dedicated Success Manager, but no amounts are published and there is no trial, only a demo. An ISO/IEC 27001 certificate is shown on the homepage.
Smartico at a glance
| Maker | Smartico.ai, Not stated on the vendor pages |
|---|---|
| Free plan | No |
| Entry price | Quote only |
| API access | No |
| Category | Best AI Gamification Software in 2026, rank 6 of 11 |
| Website | smartico.ai |
Who Smartico is best for
Online gaming operators
The mechanics, raffles, tournaments, jackpots and mini games, are written for player engagement in gaming, and the AI features target churn and lifetime value.
Marketing teams that want one player system
CRM automation and gamification share one real-time system, so a promotion can be triggered by the same data that scores churn risk.
Teams with an ISO 27001 requirement
The homepage shows an ISO/IEC 27001 certificate, which helps a gaming operator that must document supplier security to a regulator or partner.
Smartico plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Tiered by monthly active users | Not published on the pages read | CRM automation, gamification and a dedicated Success Manager; no trial is offered, a demo is available. |
Checked November 2026.
What Smartico does
- Raffles, tournaments and jackpots
- Game mechanics include raffles, tournaments, jackpots and free-to-play mini games, all tuned for operator promotions. Mechanics include raffles, tournaments, jackpots and free-to-play mini games, all tuned for operator promotions and the kinds of player actions common in online gaming.
- Predictive modeling
- The homepage lists predictive modeling as an AI feature, without describing inputs, training data or accuracy. The homepage lists predictive modeling as an AI feature, without describing inputs, training data or accuracy, so an operator should ask for validation on its own data.
- Churn and LTV prediction
- Churn prediction and lifetime value prediction help an operator decide where to spend retention budget. Churn and lifetime value prediction help an operator decide where retention budget goes, though the pages give no accuracy figures or examples of the predictions.
- RFM segmentation
- Recency, frequency and monetary segmentation lets a team target gamified offers at specific player groups. Recency, frequency and monetary segmentation lets a team aim gamified offers at specific player groups, rather than sending one promotion to everyone.
- Unified CRM and gamification
- Both sit in one real-time system, so a rule can trigger a campaign and a reward without exporting data to another tool. Both sit in one real-time system, so a rule can trigger a campaign and a reward without exporting data to another tool or waiting for a nightly sync.
How Smartico handles your data
The homepage shows an ISO/IEC 27001 certificate. The only page we read was the homepage, because the pricing page returned an error, so we found no retention periods, hosting region or policy on whether player data trains models. The AI features are named but not explained. An operator subject to gambling regulation and GDPR should ask for the data processing agreement, the list of subprocessors, where models run and whether player data is used to improve them.
Where Smartico falls short in practice
- Built for iGaming only. Examples and mechanics target online gaming operators, so a sales, HR or training buyer would have to translate every feature to a different setting. Examples and mechanics target operators and their players, so a sales or HR buyer must translate every feature to a very different setting.
- No trial or prices. Tiers follow monthly active users, but no amounts are published and no trial exists, so evaluation starts with a demo. Tiers follow monthly active users, but no amounts are published and no trial exists, so evaluation begins with a demo and a negotiation.
- Homepage-only evidence. The pricing page was unavailable, so plan limits, add-ons and support terms could not be checked. The pricing page was unavailable when we checked, so plan limits, add-ons and support terms could not be read or verified.
Alternatives to Smartico
Smartico: common questions
Is Smartico only for iGaming?
The homepage is written for online gaming operators, with raffles, tournaments, jackpots, mini games and churn prediction. It does not present employee or classroom use. Other buyers can still use a gamification engine, but they must test whether the mechanics and reports fit their audience.
What AI does Smartico describe?
The homepage names Predictive Modeling, LTV Prediction, Churn Prediction and RFM Segmentation. It does not explain the models, the data they use or how accurate they are. Ask for a backtest on your own player data before you rely on any of them.
Does Smartico have a free trial?
No. The pages we read say no trial version is offered, and a demo is available instead. Plan a structured demo with your own use cases, and ask for a proof of concept period in the contract if the demo leaves open questions.
How is Smartico priced?
Tiers are based on monthly active users, with CRM automation, gamification and a dedicated Success Manager mentioned. No prices are published on the pages we read. Ask for a quote that states the user bands, overage rules and which AI features are included in each tier.
Does Smartico hold ISO 27001?
The homepage displays an ISO/IEC 27001 certificate. The pages do not state the scope, the certification body or the date. Request the certificate, and ask separately about hosting regions and subprocessors, since an ISO certificate alone does not answer residency questions.