Tool profile
SplitMetrics: cost, fit and limits
SplitMetrics is an app marketing platform made by SplitMetrics Inc. that combines Apple Search Ads automation, keyword discovery and competitor app intelligence, with a free Starter plan capped by monthly ad spend and an AI agent called Iris.
What to know first
SplitMetrics leans toward paid acquisition. Starter is free for unlimited time up to $25,000 in monthly ad spend, with 20,000 keywords, 8 active automations, 1 user, a Full Funnel Dashboard and keyword discovery. App Intelligence costs $500 a month and covers competitor spend, app growth, storefront strategies and winning keywords. Enterprise is a custom quote with unlimited ad spend, a Full Data Hub and a Competitor CPPs Spy Tool. An AI agent called Iris is named on the pricing page without a price.
SplitMetrics at a glance
| Maker | SplitMetrics Inc., Not stated on the vendor pages |
|---|---|
| Free plan | Yes |
| Entry price | Free for Starter |
| API access | No |
| Category | Best AI App Store Optimization Tools in 2026, rank 7 of 11 |
| Website | splitmetrics.com/ |
Who SplitMetrics is best for
Apple Search Ads managers
Starter includes an advanced ads manager, automated SKAG management and campaign bulk management, so a team with modest spend can automate without paying a license.
Growth teams studying competitors
App Intelligence at $500 a month covers competitor spend, app growth, storefront strategies and winning keywords, a paid view of rivals' activity.
Larger advertisers
Enterprise lifts the ad spend cap and adds bid optimization tools, Keyword Gap Opportunities and a Competitor CPPs Spy Tool, with a customer success team.
SplitMetrics plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Starter | Free | Up to $25,000 monthly ad spend, 20,000 keywords, 8 active automations, 1 user, Full Funnel Dashboard and keyword discovery. |
| App Intelligence | $500 per month | Competitors' spend and app growth, storefront strategies and winning keywords. The page frames it as competitor research, not as an ASO listing tool. |
| Enterprise | Custom quote | Unlimited ad spend, Full Data Hub, Bid Optimization Tools, Keyword Gap Opportunities, Competitor CPPs Spy Tool and a Customer Success team. |
| AI Agent Iris | Quote only | An AI agent product named on the pricing page with a Let's talk contact; no price or description is shown. |
Checked November 2026.
What SplitMetrics does
- Keyword discovery
- Starter includes keyword discovery and intelligence across up to 20,000 keywords, which feeds both paid campaigns and organic listing work. Keyword intelligence is included on the same free tier.
- Ads manager and dashboard
- A Full Funnel Dashboard and Advanced Ads Manager are on Starter, giving one view of impressions through to installs for Apple Search Ads campaigns. The dashboard is part of the free Starter plan.
- Automation
- Automated SKAG management and bulk campaign management are on Starter, with 8 active automations, which limits how many rules can run at once. The single-keyword ad group approach suits tightly controlled campaigns.
- Competitor intelligence
- App Intelligence reports competitors' spend and app growth, and Enterprise adds a Competitor CPPs Spy Tool for custom product pages. Enterprise adds Keyword Gap Opportunities for finding terms rivals bid on.
- AI Agent Iris
- Iris is named as an AI agent product. The pricing page gives no description beyond the name and a contact prompt. It is listed alongside the Enterprise features.
How SplitMetrics handles your data
SplitMetrics Inc.'s privacy policy says personal data is kept only as long as needed for stated purposes and legal duties, and that the company follows GDPR. The pages opened did not state whether customer data trains AI models, where data is hosted or whether certifications such as SOC 2 are held. Because the product connects to Apple Search Ads and Google Ads accounts, which hold spend and conversion data, a buyer should ask which scopes are requested and how access can be revoked. The same company makes the App Radar product.
Where SplitMetrics falls short in practice
- Ad spend ceiling on Starter. Starter stops at $25,000 monthly ad spend and 8 active automations, so a growing advertiser has to talk to sales rather than step up a printed ladder.
- Intelligence only at $500. App Intelligence costs $500 a month and covers competitor data only, so it is not a general ASO suite with rank tracking. Teams must buy a separate tool for rank tracking.
- Focus on paid, not listings. The tiers center on ad spend and keywords for Apple Search Ads, so teams wanting review tools or metadata testing find them elsewhere. No review management is described on the pricing page.
Works with
Alternatives to SplitMetrics
SplitMetrics: common questions
Is SplitMetrics Starter really free?
Yes. The pricing page says Starter is free for unlimited time, with limits of $25,000 in monthly ad spend, 20,000 keywords, 8 active automations and 1 user. Above that spend you need Enterprise, which is a custom quote. The plan includes one user.
What does SplitMetrics App Intelligence cost?
App Intelligence is $500 a month as of November 2026. It covers competitors' spend and app growth, storefront strategies and winning keywords. It is competitor data, so it does not replace the ads manager or keyword features on Starter. Enterprise is quote only.
What is SplitMetrics Iris?
Iris is an AI agent product named on the SplitMetrics pricing page with a Let's talk contact and no price. The page gives no description of what it does, which models it uses or how it is billed, so you need a demo to judge it.
Does SplitMetrics have an API?
The pricing page opened describes no API. Enterprise lists a Full Data Hub, which may serve similar needs, but the page gives no detail. Ask the vendor how data leaves the platform before you rely on it for reporting. Enterprise lists a Full Data Hub.
Which ad platforms does SplitMetrics connect to?
The pages name Apple Search Ads and Google Ads. Starter adds a Full Funnel Dashboard and Advanced Ads Manager, and Enterprise adds bid optimization tools. The pages opened do not list other networks or mobile measurement partners. Starter is limited to 1 user.