Tool profile
Strava: cost, fit and limits
Strava is an activity-tracking and training app made by Strava, whose Irish entity is named as the EEA data controller, that records runs, rides and other workouts, ranks efforts on segments and sells a paid subscription for training analysis, routes and goals.
What to know first
Strava is a free activity recorder with a social layer, and a subscription that adds the training tools. As of November 2026 the Individual plan costs €5.83 per month billed at €69.99 per year, with a 30-day trial. The privacy policy says Strava uses machine learning and language models for AI Features, and also lists AI development on member information as a purpose. The subscription page itself never uses the word AI.
Strava at a glance
| Maker | Strava Ireland Limited (named as EEA data controller), Not stated on the vendor pages |
|---|---|
| Free plan | Free trial only |
| Entry price | €5.83 per month, billed at €69.99 per year |
| API access | No |
| Category | Best AI Fitness Tracking Apps in 2026, rank 1 of 12 |
| Website | strava.com |
Who Strava is best for
Runners who follow a plan
The Strava plus Runna bundle gives custom plans from 5K to marathon, with coaching on pacing, mindset and injury prevention, for €149.99 per year.
Cyclists chasing segment times
Segment leaderboards, offline routes and your own route drawing sit in the Individual plan, so a rider can plan a loop and compare efforts on it.
Households with several athletes
The Family plan covers four accounts for €119.99 per year, which works out to €2.50 per person per month. Each member gets a separate account, so everyone keeps an individual history.
Students on a budget
The Student plan is €2.92 per month billed at €34.99 per year, after student verification. Verification is required and the plan is annual only, so there is no monthly option to test first.
Strava plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | €0 | Recording activities, joining the community, safety features and viewing your training history in one place, without the subscription feature set. |
| Individual Subscription | €5.83 per month, billed at €69.99 per year | Routes with offline saving and your own drawing, segment leaderboards, advanced training analysis, custom goals, challenges and Fitness Score; 30-day trial. |
| Family Subscription | €119.99 per year (€2.50 per person per month) | Four members; annual only; the page does not say which features differ from Individual. A 30-day trial is listed. |
| Student Subscription | €34.99 per year (€2.92 per month) | Needs student verification for 50% off; annual only; 30-day trial at €0. Feature set per plan is not specified on the page. |
| Strava + Runna bundle | €149.99 per year (€12.50 per month) | Runna training plans from 5K to marathon, Runna coaching, estimated finish times and the Strava subscription features. |
Checked November 2026.
What Strava does
- Routes
- Subscribers can save routes offline and draw their own, so a planned loop is available without a signal on the road. Drawing your own route is also listed under the subscription.
- Segment leaderboards
- Efforts on shared stretches of road or trail are ranked against other members, which is the main reason many riders open the app. Leaderboards are a subscription item on the page, not part of the free tier.
- Fitness Score
- The subscription page lists a Fitness Score next to custom goals and challenges, as a single number for how training is trending. The subscription page gives no formula, so what feeds the number is not described.
- AI Features
- The privacy policy describes machine learning and language models producing training analysis, recommendations and personalized guidance. It does not list which screens show them. The subscription page itself does not name AI, so the claim rests on the policy.
- Runna bundle
- Runna plans cover 5K up to marathon and add estimated finish times, sold as one subscription instead of two separate apps. The bundle costs €12.50 per month billed yearly.
How Strava handles your data
Strava's privacy policy names Strava Ireland Limited as the EEA data controller. Under AI Development it lists using information to create, train, test and improve AI and machine learning models run by Strava or its service providers. Retention is as long as needed to provide the Services, subject to legal obligations. The sections we read gave no hosting region and listed no certifications, and an Athlete Intelligence page returned 404 and was not used. Review the privacy controls in the app before uploading routes from home.
Where Strava falls short in practice
- Feature split is unclear for two plans. The subscription page does not say what Family and Student include beyond the Individual list, so confirm in the app before choosing the cheaper annual plan.
- Cancellation timing. The page says Individual and Family trials need cancelling at least 24 hours before the charge, and Family and Student have no monthly option to try.
- AI placement is vague. The policy describes AI Features in general terms, so a buyer cannot tell from the pages which tier or screen shows each one. The subscription page uses no AI wording at all.
Works with
Alternatives to Strava
Strava: common questions
Is the Strava subscription worth it for casual runners?
The free tier already records activities and shows your history, so a casual runner may never need more. Pay when you want routes, goals or the Fitness Score. Take the 30-day trial on the Individual plan and cancel at least 24 hours before it ends if you do not use the extras.
What does the Strava plus Runna bundle include?
It costs €12.50 per month billed at €149.99 per year and includes Runna training plans from 5K to marathon, Runna coaching on pacing, mindset and injury prevention, and estimated finish times. It also carries the Strava subscription features, so a runner does not buy two apps.
Does Strava train AI on my workouts?
Its privacy policy lists AI Development as a purpose, meaning information is used to create, train, test and improve AI and machine learning models run by Strava or its service providers. The sections we read did not describe an opt-out, so check the in-app privacy settings before relying on one.
Is there a family plan for Strava?
Yes. The Family plan covers four accounts at €119.99 per year, which the page shows as €2.50 per person per month. It is billed annually only. The page does not spell out which features Family includes, so confirm that before moving the household over.
Where does Strava store my data?
The privacy sections we read named Strava Ireland Limited as the controller for the European Economic Area and said data is kept as long as needed to provide the Services. They did not name a hosting region or any security certification, so ask Strava if location matters to you.