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Zwift: cost, fit and limits

Zwift is an indoor cycling and running platform made by Zwift, Inc. that places riders in 12 virtual worlds with group rides, racing and over 1,000 workouts, and sells Zwift Plus for a personalized training plan through Zwift Coach.

What to know first

Zwift turns a smart trainer or bike into a game-like virtual ride. The pricing page describes monthly and yearly billing for Zwift and Zwift Plus, with a 14-day free trial on monthly plans only and a 30-day money-back guarantee on yearly memberships for new customers. No amounts appeared in the text we could read, so we give no price. Zwift Coach, which builds a personalized plan, is exclusive to Plus.

Zwift at a glance

MakerZwift, Inc., Not stated on the vendor pages
Free planFree trial only
Entry priceQuote only
API accessNo
CategoryBest AI Fitness Tracking Apps in 2026, rank 11 of 12
Websitezwift.com

Who Zwift is best for

Indoor riders with a smart trainer

The pricing page says Zwift works with smart trainers and bikes, and Zwift Ride is a dedicated indoor setup. Zwift Ride, a dedicated indoor setup, is described on the pricing page for riders who want it.

Group-ride and racing fans

Group rides and racing are on the home page, which give indoor sessions a social structure. Events put many riders on one course, which suits people who find solo trainer sessions dull.

Riders who want a plan

Zwift Plus includes Zwift Coach, which builds a personalized training plan, and Zwift Video. That puts the coaching feature behind the Plus plan and not the base one, so the plan matters.

Athletes with other tools

The home page logo row lists Strava, Garmin, Wahoo, TrainingPeaks, Whoop and Oura, so data can flow to other places.

Zwift plans and pricing

PlanPriceWhat it includes
ZwiftNot published on the pages openedRide, race and train across 12 virtual worlds with access to over 1,000 workouts; monthly or yearly billing.
Zwift PlusNot published on the pages openedEverything in Zwift plus exclusive access to Zwift Coach and Zwift Video. Exclusive Plus items; the pricing FAQ describes no further differences.
Trial and guarantee14 days, monthly plans onlyMonthly plans start with a 14-day free trial, and yearly memberships carry a 30-day money-back guarantee for new customers only.

Checked November 2026.

What Zwift does

Virtual worlds
Twelve virtual worlds host rides and races, so scenery and routes vary without leaving the trainer. Twelve virtual worlds mean the same session can happen in different scenery, which helps with trainer boredom.
Workout library
Over 1,000 workouts are included in the base plan, covering structured intervals and endurance sessions. The workouts are part of the base Zwift plan, so structured intervals are not locked behind Plus.
Zwift Coach
Available in Zwift Plus, it builds a personalized training plan. The home page does not describe it as AI. The home page calls it the coaching feature and says it builds a personalized training plan, without calling it AI.
Zwift Video
Included in Plus, according to the pricing FAQ, though the pages we read do not describe what it records. The pricing FAQ lists it as exclusive to Plus; details of what it records or shares were not available on the pages we read.
Group rides and racing
Events put riders on the same course at once, which is the social reason many people choose it over a plain trainer app. Events put riders on the same course at once, and the home page highlights group rides and racing as core parts of the product.

How Zwift handles your data

No Zwift privacy or terms page was opened, so retention, hosting region, certifications and model-training use are unchecked. The footer copyright names Zwift, Inc., and no country appeared. The home page logo row shows connections to Strava, Garmin, Wahoo, TrainingPeaks, Whoop and Oura, meaning ride data can travel to those services, each under its own terms. The pricing support page returned a bot check or truncated text, so some billing detail is missing here.

Where Zwift falls short in practice

  • No readable price. Amounts were not printed in the text we read, so cost cannot be stated here and must be checked on the pricing page. That means a buyer must open the pricing page in a browser and compare monthly and yearly options before choosing.
  • Coach is Plus only. Zwift Coach and Zwift Video are only in Zwift Plus, so the base plan offers workouts without a personalized plan. A rider who only wants workouts gets them in the base plan, but a rider who wants a plan from Zwift Coach needs Plus.
  • Trial is monthly only. The 14-day trial covers monthly plans, and yearly memberships have only a 30-day money-back guarantee for new customers. A rider who wants a year-long plan therefore cannot test it for free the way monthly buyers can, only reclaim money within 30 days.

Works with

Alternatives to Zwift

Zwift: common questions

How much does Zwift cost?

We could not read a price. The pricing page describes monthly and yearly billing for Zwift and Zwift Plus, but the text we received held no amounts, and the support FAQ returned a bot check. Open the pricing page in a browser for the current figures.

What does Zwift Plus add?

Zwift Plus includes everything in Zwift plus exclusive access to Zwift Coach, which builds a personalized training plan, and Zwift Video. The pages we read do not describe Zwift Coach as AI, and the price difference was not readable. Check the pricing page for the cost difference between the two plans.

Is there a free trial for Zwift?

Monthly plans carry a 14-day free trial. Yearly memberships have no trial but a 30-day money-back guarantee for new customers only, according to the pricing page FAQ. That makes monthly the safer way to test before committing for a year.

What equipment do I need for Zwift?

The pricing page says Zwift works with smart trainers and bikes, and describes Zwift Ride as a dedicated indoor setup. Compatibility lists were not read, so check your trainer brand against Zwift's current supported-device list before subscribing. A smart trainer or a compatible bike is the usual starting point for this kind of indoor ride.

Does Zwift connect to Strava and Garmin?

The home page logo row lists Strava, Garmin, Wahoo, TrainingPeaks, Whoop and Oura. The row does not say what data moves in each direction or whether setup is automatic. Check each integration screen in the app and the other service's settings.

Sources