Tool profile
Termly: cost, fit and limits
Termly is a compliance software product made by Termly Inc of Spokane, Washington that bundles a cookie consent banner with generators for privacy policies and other legal documents for small businesses and agencies. It also has a free tier.
What to know first
Termly prices by site, monthly or yearly, and meters banner views on its lower tiers. The Pro+ tier is the one that adds unlimited views, Google Consent Mode v2 and IAB TCF 2.3. Termly describes no AI features on its pricing or home page. A promotional code was shown on the pricing page in November 2026, so confirm the actual price at checkout.
Termly at a glance
| Maker | Termly Inc, United States |
|---|---|
| Free plan | Yes |
| Entry price | $10 per month billed yearly (Starter) |
| API access | No |
| Category | Best AI Consent Management Software in 2026, rank 6 of 10 |
| Website | termly.io |
Who Termly is best for
Owners who need policies and a banner
The free plan includes one basic legal policy, a cookie policy and banner, and an auto blocker, so a first site gets documents and consent together.
Agencies starting at ten sites
The Agency plan starts at ten websites, with bulk import, multi-domain management and onboarding, so a small agency has a defined route for client work.
European visitors on a US-built tool
The home page says European users' data is stored in the EU or EEA, which answers the first question a European client usually asks.
Termly plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 | 10,000 banner views a month, one basic legal policy, cookie policy and banner, script auto blocker, HTML embeddable policies and quarterly cookie scans. |
| Starter | $10 per month yearly, $14 monthly | 50,000 banner views, 2 legal policies, 10 policy edits, monthly cookie scans, regulation monitoring and 5 included users. |
| Pro+ | $15 per month yearly, $20 monthly | Unlimited policies, edits and banner views, weekly scans, Consent Mode v2, IAB TCF 2.3, custom banner styles and regional consent rules. |
| Agency | Custom, from 10 websites | Everything in Pro+ plus bulk pricing, multi-domain management, bulk import, training and onboarding, and compliance support. |
Checked November 2026.
What Termly does
- Script auto blocker
- The auto blocker is listed on the free plan, so scripts can be held back until consent without paying, though scan frequency on that tier is only quarterly.
- Policy generators
- Generators create privacy and cookie policies, and the site says policies update automatically when laws change on Pro+, with regulation monitoring starting at Starter. Generated text should still be read by a person who knows your data flows.
- Regional rules
- Pro+ lists regional consent rules and multi-language support, with the home page citing 25 or more regulations and 80 or more regions. Rules are set by region inside one banner configuration.
- Scan cadence
- Cookie scans run quarterly on Free, monthly on Starter and weekly on Pro+, and subdomain scanning is included on Pro+. Weekly scanning matters most for sites whose marketing team adds tags often.
- WordPress plugin
- A WordPress privacy plugin is listed under platform solutions, and the footer shows sister brands such as WP Rocket and Rank Math from the same group.
How Termly handles your data
The contact page gives Termly's address as Spokane, Washington, and the home page says European users' data is stored in the EU or EEA, without naming a provider or region. It does not say where data from other regions sits. The privacy policy and AI terms were not readable in our fetches, so retention and AI training on customer data were not checked for this. The home page shows Google CMP Gold status and IAPP Silver membership, not security certificates.
Where Termly falls short in practice
- View-based caps below Pro+. Free stops at 10,000 banner views and Starter at 50,000. A busy blog can pass that quickly, which pushes the buyer to Pro+. Budget for the jump early.
- Promotional pricing in view. The pricing page showed a code worth 20 percent off, and lists a 25 percent saving for annual billing. Compare the checkout total, not the headline figure.
- Not legal advice. The footer states Termly Inc is not a law firm. Generated policies still need a review against how your business actually handles data. Plan a legal review.
Works with
Alternatives to Termly
Termly: common questions
What counts as a banner view at Termly?
The pricing page uses the term banner views, not pageviews, and sets Free at 10,000 and Starter at 50,000 per month. It does not define the unit further in the text we read, so ask support how repeat loads and bots are counted.
Does Termly's free plan include a cookie banner?
Yes. The free plan lists a cookie policy and banner, a script auto blocker, one basic legal policy, HTML embeddable policies and quarterly cookie scans, within 10,000 banner views a month. Consent Mode v2 and TCF are listed under Pro+.
Which Termly plan supports IAB TCF?
Pro+. The pricing page lists IAB TCF 2.3 and Google Consent Mode v2 among the Pro+ features, along with unlimited banner views. Starter and Free do not list either, so ad-funded sites should start at Pro+. Check the exact version in your account.
Where does Termly store European users' data?
The home page says it stores European users' data securely in the EU or EEA. It does not name the provider, the country or the storage for visitors elsewhere. Ask for the subprocessor list and the data processing agreement before depending on that sentence.
Does Termly use AI?
The pages we opened describe no AI feature. The footer links to an AI terms of use page, which we could not read. If AI classification or drafting matters to you, ask Termly directly which functions use models and where the data goes.