Tool profile
iubenda: cost, fit and limits
iubenda is a privacy compliance platform made by iubenda S.r.l. of Milan that generates policies, runs a cookie banner and keeps a consent database for websites, apps and agencies. Pricing is per site. Plans start with a free tier.
What to know first
iubenda is a team.blue company that sells consent plans per site, billed monthly or yearly, with a free plan and a 14-day trial. Its AI is limited to accessibility add-ons, such as automatic image alt texts, so consent choices stay rule-based. The practical question is which of three tiers fits your page volume, because analytics, geo-targeting and hourly scans split across them.
iubenda at a glance
| Maker | iubenda S.r.l., Italy |
|---|---|
| Free plan | Yes |
| Entry price | EUR 4.99 per month billed yearly (Essentials) |
| API access | Yes |
| Category | Best AI Consent Management Software in 2026, rank 3 of 10 |
| Website | iubenda.com |
Who iubenda is best for
Agencies with many small clients
Per-site pricing from EUR 4.99 a month yearly, plus WordPress, Shopify, PrestaShop, Magento and Joomla plugins, fits a portfolio of modest sites.
Teams that need policies with the banner
Privacy and cookie policies, terms and conditions and the consent database come from one account, so documents and records stay in step.
Site owners who need a free start
A free plan exists, and the FAQ states Google Consent Mode is included on it, which allows a basic ad-tag setup without paying first.
iubenda plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Essentials | EUR 4.99 per month yearly, EUR 5.99 monthly | 25K pageviews, up to 20 service clauses, one language, monthly scans and partial branding removal. |
| Advanced | EUR 19.99 per month yearly, EUR 21.99 monthly | 50K pageviews, up to 30 clauses, terms and conditions, all languages, geo-targeting and monthly scans. Marked as the popular plan. |
| Ultimate | EUR 79.99 per month yearly, EUR 89.99 monthly | 150K pageviews, unlimited clauses, full branding removal, hourly scans, a mobile SDK, detailed analytics and consent recovery. |
| Accessibility add-on | From EUR 6 per month | Lite covers 10K pageviews with limited AI support; Standard is EUR 50 yearly or EUR 55 monthly with AI alt texts. Custom is quoted. |
Checked November 2026.
What iubenda does
- Policy generation
- The platform generates privacy and cookie policies and terms and conditions, and the site lists coverage for GDPR, ePrivacy, US state laws, Brazil's LGPD and Swiss FADP.
- Consent database
- A consent database records choices and syncs them with forms, CRM and email tools. Forms proof of consent is an add-on at EUR 5 a month per 1,000 consents.
- Consent recovery and paywall
- Ultimate lists consent recovery and a cookie consent paywall, while the comparison table also shows them on Advanced, so confirm the tier before purchase. Verify tier placement before you pay.
- Mobile SDK
- Ultimate includes a mobile SDK, which lets one account cover a website and an app, though the page gives few details on supported frameworks. Ask support for the supported frameworks.
- Accessibility widget
- An accessibility add-on powered by AccessiWay scans sites for risks and adds AI-written alt texts, with the allowance set by tier. It is priced separately from consent plans.
How iubenda handles your data
The company page shows iubenda S.r.l. at Via Aosta 4, Milan, Italy, and the home page says it is a subsidiary of team.blue NV. The FAQ describes security as aligned with ISO 27001, which is a weaker claim than a certificate. The pages we read did not state hosting regions, retention periods for consent records or whether customer data trains AI models, so the vendor's policy was not checked for this. The site says its 27 languages carry no AI translations.
Where iubenda falls short in practice
- Meters pageviews. Plans cap at 25K, 50K and 150K pageviews, with EUR 0.05 per 1,000 beyond the quota. A site above 150K a month must plan for overage or a custom contract.
- Tier boundaries are muddy. The page lists consent recovery and the paywall under Ultimate, and also under Advanced in the table. It also gives two different Standard allowances for AI alt texts.
- AI is not a consent feature. The AI mentioned on the pricing page applies to accessibility, with a Claude and ChatGPT integration listed in the navigation but unexplained. Cookie classification is not described as AI.
Works with
Alternatives to iubenda
iubenda: common questions
Is iubenda free to use?
There is a free plan, but the pricing page lists none of its limits. The FAQ says Google Consent Mode is available on it. Paid consent plans start at EUR 4.99 a month billed yearly, and every plan can be tried for 14 days.
What does iubenda charge when pageviews exceed the quota?
The pricing page lists EUR 0.05 per 1,000 pageviews beyond the quota on the consent plans. At 25K, 50K and 150K included pageviews, the upgrade price between tiers is usually a better check than overage for steady traffic. Check both numbers.
Which iubenda plan includes geo-targeting?
Advanced and Ultimate. The pricing page lists geo-targeting for those two tiers and not for Essentials, which also limits you to one language. Advanced adds all languages and terms and conditions generation at EUR 19.99 a month billed yearly. Compare tier prices before relying on overage.
How are iubenda, consentmanager and Complianz related?
The iubenda home page names consentmanager, CookieFirst and Complianz as sister companies under team.blue NV. They remain separate products with separate pricing pages, which matters if you compare vendors for independence of ownership. Each product has its own account and contract.
Does iubenda use AI in its consent banner?
The pages read describe AI only in the accessibility add-on, for alt texts and support. The home page says its translations carry no AI. The banner, blocking and scans are presented as rule-based, so ask support if you want automated cookie classification.