Tool profile
Virtuous: cost, fit and limits
Virtuous is a nonprofit fundraising and donor management platform that bundles a CRM called CRM+, giving, volunteer and analytics products with AI tools including Momentum, an agent for gift officers, and Insights predictive scoring. It targets fundraising teams.
What to know first
Virtuous sells Platform for nonprofits with fundraising revenue up to $5 million and Enterprise above that, and shows Request Pricing for both. Products include CRM+, Raise, Momentum, Insights, Analytics and Volunteer. A free Practivated trial lets staff practice donor conversations with AI, limited to Plus and Pro. No price, maker name or privacy page was readable. Treat every claim as vendor-stated.
Virtuous at a glance
| Maker | Not stated on the vendor pages, Not stated on the vendor pages |
|---|---|
| Free plan | Free trial only |
| Entry price | Quote only |
| API access | Yes |
| Category | Best AI Donor Management Software in 2026, rank 4 of 12 |
| Website | virtuous.org |
Who Virtuous is best for
Major gift officers
Momentum is described as an AI-powered fundraising agent for major and mid-level gift officers that drafts personalized email, which targets the person who writes the most donor messages.
Teams that want predictive scoring
Insights offers predictive machine learning, AI-driven predictions and donor scoring, so a team can sort a large file by likelihood instead of by last gift date.
Nonprofits with large volunteer programs
Volunteer covers onboarding, scheduling, SMS and in-app communication, and SSO, which fits an organization that wants volunteers and donors in the same system.
Virtuous plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Platform | Not published (Request Pricing) | Designed for nonprofits with fundraising revenue up to $5 million annually, with CRM+, Raise, Momentum, Insights, Analytics and Volunteer products. |
| Enterprise | Not published (Request Pricing) | Built for nonprofits with annual fundraising revenue over $5 million, with the same family of products at larger scale. |
| CRM+ | Not published (Request Pricing) | Donor and pipeline management, marketing and communications, events, reporting, workflow and journey automation, an app marketplace and unlimited users. |
Checked November 2026.
What Virtuous does
- Momentum agent
- An AI-powered fundraising agent for major and mid-level gift officers with personalized email drafting. The pricing page does not describe how it chooses which donors to write to.
- Insights
- Predictive machine learning, AI-driven predictions and donor scoring. It is a separate product from CRM+, so a buyer should confirm whether scoring is included in the quoted package.
- Raise
- Customizable donation forms, landing pages and real-time dashboards for collecting gifts, in the same product family as the CRM and not a separate vendor. It is described as part of the same product family as the CRM, not as a separate vendor.
- Analytics
- Role-based reporting, board-ready formatting and easy data exports, which helps a development director show results to trustees without rebuilding reports by hand. The page does not show plan-level report counts, so ask how many reports each package allows.
- Practivated trial
- A free trial where staff practice donor conversations with AI. It is limited to Plus and Pro, and the page does not explain how conversations are stored.
How Virtuous handles your data
No data handling position could be read. The privacy page URL tried for Virtuous returned a 404 error, and the pricing page we did read does not state whether customer data trains AI models, how long records are retained, where they are hosted or which security certifications apply. Because Momentum drafts email from donor records and Insights scores them, those answers matter. The vendor's policy was not checked for this, so request a written statement and a data processing agreement before loading a full donor file, and ask who the AI model provider is.
Where Virtuous falls short in practice
- No published prices. Platform, Enterprise and CRM+ all show Request Pricing, so a buyer cannot compare Virtuous with Bloomerang or Keela until a sales call produces a quote.
- AI practice trial is gated. The Practivated trial is limited to Plus and Pro, so a team on another package cannot try the donor conversation practice that the page highlights.
- Revenue-band packaging. Platform is aimed at fundraising revenue up to $5 million and Enterprise above that, so a charity near the line may be pushed to the larger package.
Works with
Alternatives to Virtuous
Virtuous: common questions
What is Virtuous Momentum?
Virtuous describes Momentum as an AI-powered fundraising agent for major and mid-level gift officers, with personalized email drafting. The pricing page does not explain how it picks donors or what data it reads. Ask for a demo using your own gift history, and check whether drafts need approval before sending.
How much does Virtuous cost?
The pricing page shows Request Pricing for Platform, Enterprise and CRM+, with no amounts. Platform is aimed at nonprofits with fundraising revenue up to $5 million and Enterprise at those above it. Get a written quote that itemizes CRM+, Raise, Insights and Momentum separately.
Is there a free trial of Virtuous?
A free Practivated trial is offered with Plus and Pro, letting staff practice donor conversations with AI. The page does not describe a trial of the CRM itself. Ask whether a sandbox with your data is available before signing a contract.
Does Virtuous publish its data policy?
The privacy page URL tried returned a 404 error, so no data policy was read. That leaves open training on customer data, retention, hosting and certifications. Request the policy and a data processing agreement in writing from the sales team before you upload donor records.
Which Virtuous products does a small charity need?
The pricing page lists CRM+, Raise, Momentum, Insights, Analytics and Volunteer, and the Platform package covers all of them for nonprofits under $5 million in fundraising revenue. A small charity may need only CRM+ and Raise, so ask for a quote that excludes the AI tools it will not use.