Tool profile
Xola: cost, fit and limits
Xola is a booking and marketing platform made by Xola Inc. for tour, activity and experience operators, with a back office dashboard, conversion tools and a marketing suite sold through a transaction fee rather than a subscription.
What to know first
Xola's pricing page shows one fee structure: 2.39% plus $0.30 per transaction, with rates varying outside the United States, and no subscription fee. A small fee is added for the customer on every purchase, and its amount is not stated. The page says every Xola feature is included, and 24/7 support is listed. Site navigation names SOC 2 Type II. No AI feature appears on the pages we opened.
Xola at a glance
| Maker | Xola Inc., Not stated on the vendor pages |
|---|---|
| Free plan | No |
| Entry price | 2.39% + $0.30 per transaction (rates vary outside the United States) |
| API access | No |
| Category | Best AI Tour Operator Software in 2026, rank 9 of 13 |
| Website | xola.com |
Who Xola is best for
US operators who dislike monthly fees
A transaction-based fee with no subscription means an operator pays only when a sale happens, which suits seasonal businesses that sit idle for part of the year.
Businesses that want marketing in the tool
A marketing suite and booking conversion tools are listed in the same platform, so an operator can run promotions without buying a separate email or ads product.
Buyers who check security claims
SOC 2 Type II is named in site navigation and the privacy policy cites the EU-U.S. Data Privacy Framework, which gives a buyer concrete items to ask for evidence on.
Xola plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Payment rate | 2.39% + $0.30 per transaction | Rates vary outside the United States; the page shows no subscription fee, and every feature sits on one fee structure. |
| Customer fee | A small fee charged to the customer per purchase | The pricing page says Xola assesses it on every purchase, but it does not state the amount or how it appears at checkout. |
| Contact for pricing | Custom quote | The page directs visitors to contact sales, and it breaks out no tiers or inclusions for larger operators. |
Checked November 2026.
What Xola does
- Booking conversion tools
- The pages list tools meant to lift the share of visitors who complete a booking, though they do not describe which tools or give measured results.
- Marketing suite
- A marketing suite is included in the single fee structure, which covers promotions to past guests and campaigns without a second subscription for email or ads.
- Back office dashboard
- A back office dashboard gives staff one place for bookings, guests and reports, and the pricing page lists it among the features every operator receives.
- Round-the-clock support
- Support is listed as available 24/7, which matters to operators who take bookings on weekends and holidays when a payment or check-in problem cannot wait.
How Xola handles your data
The privacy policy says Xola is hosted in whole or in part in the United States and keeps data while the account is active and as legal duties require, with backups holding data for a period. It allows commercial use of de-identified and aggregated data and does not state whether customer data trains AI models. Site navigation names SOC 2 Type II, and the policy cites EU-U.S. Data Privacy Framework certification. Ask for the SOC 2 report under NDA.
Where Xola falls short in practice
- Unstated customer fee. The small fee added for the customer on every purchase has no amount on the pricing page, so the all-in cost to guests cannot be calculated from it.
- US hosting only. The policy says hosting is in the United States, in whole or in part, so a European operator with strict residency rules needs a written answer on EU storage.
Works with
Alternatives to Xola
Xola: common questions
How much does Xola cost?
The pricing page shows 2.39% plus $0.30 per transaction, with rates varying outside the United States, and no subscription fee. A small customer-paid fee applies on each purchase, but its amount is not stated. Request a worked example for your average booking value before you compare it with flat-fee tools.
Does Xola have a free trial?
The pages we opened offer a free demo and mention no free trial. Because there is no subscription, the risk comes from per-transaction fees on real bookings. Ask whether a test mode or a sandbox exists, and what happens to fees if you cancel after a few sales.
Is Xola SOC 2 certified?
Site navigation names SOC 2 Type II, and the privacy policy says Xola is certified under the EU-U.S. Data Privacy Framework. The pages we read do not include a report. Ask the vendor for the report under NDA and check the audit period and scope before you rely on it.
Where is Xola data hosted?
The privacy policy says Xola is hosted in whole or in part in the United States. It also says backups hold data for a period, without naming it. European operators should ask about EU storage options and standard contractual clauses before loading guest data.
Can Xola use my data for its own purposes?
The privacy policy allows commercial use of de-identified and aggregated data, and the pages do not say whether customer data trains AI models. Ask for the exact wording of what Xola does with aggregated booking data and whether you can opt out of that use.