Category
AI social listening software: what they are and who makes them
self-serve brand monitors, enterprise consumer intelligence, listening inside social management suites, web and review monitoring with demo pricing: Brand24, Awario, Determ through SentiOne.
Types of AI social listening software
Self-serve brand monitors
Brand24, Awario and Determ publish prices, offer a trial and cap usage by mentions or topics. They suit small brands, agencies and in-house marketers who want alerts and sentiment running within a day, without a procurement process or an onboarding project.
Enterprise consumer intelligence
Talkwalker (Lumen by Talkwalker), Brandwatch and Sprinklr Insights index very large source sets and add AI assistants that answer questions about the data. They are sold through demos, suit research and insights teams, and require a budget conversation before any price appears.
Listening inside social management suites
Sprout Social sells listening as an add-on to its publishing and inbox plans, so one team handles posting, replies and monitoring in a single login. The trade is analysis depth, since the add-on is smaller than a dedicated platform. Teams already paying per seat for Sprout get monitoring without a second login or vendor contract.
Web and review monitoring with demo pricing
Mention, now owned by Agorapulse, monitors the web, social networks and more than 75 review sites. The pricing page read for this ranking showed one demo-led Company plan with no figures, so costs are discussed with sales. Buyers in Europe may value that the owner is a French company, though a demo call is required first.
Facts at a glance
| Tool | Publisher | Based in | Access |
|---|---|---|---|
| Brand24 | Brand24 Global Inc. | United States | Trial + API |
| Awario | TechFusion Ltd | Cyprus | Trial + API |
| Determ | Determ d.o.o. | Croatia | Trial + API |
| Mention | Agorapulse SAS | France | Trial + API |
| Talkwalker (Lumen by Talkwalker) | Talkwalker S.à.r.l. (Hootsuite group) | Luxembourg | Paid + API |
| Brandwatch | Runtime Collective Ltd (Cision group) | United Kingdom | Paid + API |
| Sprout Social | Sprout Social, Inc. | United States | Trial + API |
| Sprinklr | Sprinklr, Inc. | United States | Paid + API |
| Meltwater | Meltwater | Not stated on the pages read | Paid + API |
| YouScan | YouScan | Not stated on the pages read | Paid + API |
| BrandMentions | BrandMentions | Not stated on the pages read | Trial + API |
| Mentionlytics | Mentionlytics Ltd | Not stated on the pages read | Trial + API |
| SentiOne | SentiOne S.A. | Not stated on the vendor pages | Paid + API |
