Tool profile
Boulevard: cost, fit and limits
Boulevard is a client experience platform made by Boulevard Labs, Inc. for salons, spas and other self-care businesses, combining self-booking, client profiles, payments, messaging and memberships in one platform, with an AI Receptionist that answers calls.
What to know first
Boulevard offers Essentials at $143 a month for one location, Premier at $234 per location and Prestige at $328 per location, plus a custom Enterprise tier. The page shows monthly and annual switches, and Premier and Prestige list a higher normal price beside a limited offer for new customers. No free trial was named on the pages we read. The AI Receptionist is described in a release note as Beau.
Boulevard at a glance
| Maker | Boulevard Labs, Inc., Not stated on the vendor pages |
|---|---|
| Free plan | No |
| Entry price | $143 per month for one location (Essentials) |
| API access | Yes |
| Category | Best AI Salon Software in 2026, rank 6 of 11 |
| Website | joinblvd.com |
Who Boulevard is best for
Upscale single location spas
Essentials gives one location self-booking, client profiles, loyalty and payments in one platform, for teams with simple operations who accept a higher entry price.
Businesses with compliance reviewers
The data security page footer lists HIPAA, SOC 2 and PCI Level 1 compliance, which gives a procurement reviewer something concrete to check.
Growing multi-location groups
Premier and Prestige are priced per location, and Enterprise adds open API access and enterprise-grade integrations for large, complex operations.
Boulevard plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Essentials | $143 per month for 1 location | Designed for small teams with simple operations and a single location. Covers the core booking, client profile and payment tools. |
| Premier | $234 per month per location (normally $293) | Built for growing self-care businesses with one or more locations, with advanced booking, staff and operational needs. |
| Prestige | $328 per month per location (normally $410) | Everything in Premier plus bundled value for larger self-care businesses; the lower figure reflects a limited-time offer for new customers. |
| Enterprise | Custom (book a consultation) | A bespoke plan for large, complex operations that includes open API access and enterprise-grade integrations. |
Checked November 2026.
What Boulevard does
- AI Receptionist
- Answers every call, helps clients book and captures new leads around the clock inside the Boulevard platform. A release note names the assistant Beau, and the pages did not publish call volume limits.
- Self-booking and client profiles
- Clients book themselves, and profiles tie together loyalty, payment methods and visit history so front desk staff see context before they greet a client, and so loyalty and payments need no second login.
- Buy Now, Pay Later
- Clients can split a purchase into instalments while Boulevard pays the business up front, which helps larger treatments such as color or packages close without a discount.
- Messaging and text marketing
- Messages and text marketing sit beside memberships and gift cards, so retention campaigns and prepaid products are managed from the same client records instead of a separate marketing tool.
- Forms, charts and reports
- Scheduling includes forms and charts, and reports cover business performance. Premier and Prestige target operators who need advanced staff and operational controls, while Essentials is meant for simpler operations.
- Open APIs
- Open APIs let the business connect Boulevard to other systems, but the API page says they are available on the Enterprise tier only, so lower tiers rely on built-in features.
How Boulevard handles your data
The data security page lists HIPAA, SOC 2 and PCI Level 1 compliance in its footer. The customer privacy policy, updated in July 2026, says personal information is kept as long as needed for the stated purposes and legal requirements. The pages we read did not name a hosting region and did not say whether customer data trains the AI Receptionist. Businesses handling health related notes should request the current reports and a data processing agreement.
Where Boulevard falls short in practice
- Entry price is high. Essentials starts at $143 a month for a single location, above several tools in this category, and it cannot span more than one site, so a second location forces a move to a per-location tier.
- API access is gated. Open APIs are only on Enterprise, so small and mid-size shops cannot build custom reports or connections themselves and depend on whatever native tools Boulevard ships.
- Integrations are unnamed. The pages we read named no third party integrations, so accounting, review or marketing connections must be confirmed directly with the vendor before any switch is made.
Alternatives to Boulevard
Boulevard: common questions
How much does Boulevard cost?
Essentials is $143 a month for one location, Premier is $234 per location and Prestige is $328 per location in the default view. The last two show normal prices of $293 and $410 beside a limited-time offer. Enterprise is custom, and the page offers a consultation rather than a figure.
What does the Boulevard AI Receptionist do?
It answers every call, helps clients book and captures leads at any hour, inside the Boulevard platform. A release note calls the assistant Beau. The pages we read did not state a call limit, a separate fee or the languages supported, so ask the vendor about those details during a demo.
Is Boulevard SOC 2 and HIPAA compliant?
The data security page footer lists HIPAA Compliant, SOC 2 Compliant and PCI Level 1 Compliant. It is a short statement, so request the actual SOC 2 report and any business associate terms if you handle health information, and confirm which entities each badge covers.
Can a small salon use the Boulevard API?
Per the API page, open APIs are available on the Enterprise tier only. A one location shop on Essentials would not get API access, so connections to other systems would need to use whatever native features the plan includes, or an upgrade to Enterprise.
Does Boulevard offer a free trial?
No free trial was named on the pages we read, and the pricing page uses a book a consultation route for Enterprise. Some prices carry a limited-time fall offer for new customers, so ask what the offer covers and how long it lasts.