Tool profile
consentmanager: cost, fit and limits
consentmanager is a consent management platform made by consentmanager AB of Stockholm, a subsidiary of iubenda, that serves cookie banners, app SDKs and connected TV consent to publishers and online businesses. Pricing is by banner views and plan tier.
What to know first
consentmanager charges for banner views, not sessions or pageviews, and its core plans jump from 100,000 views at EUR 23 a month to 1 million at EUR 59. Its machine-learning engine for banner testing begins at the Essential tier. There is no permanent free plan, only a 14-day trial. Anyone moving from OneTrust or CookiePro should read the Compatibility Mode notes first.
consentmanager at a glance
| Maker | consentmanager AB, Sweden |
|---|---|
| Free plan | Free trial only |
| Entry price | EUR 23 per month (Starter) |
| API access | No |
| Category | Best AI Consent Management Software in 2026, rank 5 of 10 |
| Website | consentmanager.net |
Who consentmanager is best for
Publishers with large view counts
One million included views at EUR 59 a month and a EUR 0.05 per 1,000 overage rate make heavy-traffic pricing easy to forecast.
Ad operations teams
Essential adds IAB TCF and GPP, A/B testing and optimization, so a team can run banner variants without leaving the platform.
Teams migrating off OneTrust
A Compatibility Mode keeps existing blocking logic, dataLayer events and tag manager triggers working during the move, so a switch does not need every tag rebuilt.
consentmanager plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Starter | EUR 23 per month | 100,000 views a month, extra views at EUR 0.10 per 1,000, Google Consent Mode v2, privacy policy generator, 3 crawls a day and ticket support. |
| Essential | EUR 59 per month | 1 million views, IAB TCF and GPP, A/B testing and optimization, 10 crawls a day and a whistleblowing and data subject rights tool. |
| Enterprise | Custom quote | Unlimited views at EUR 0.02 per 1,000 extra, unlimited crawls and user accounts, phone support, a personal account manager and white labeling. |
| Accessibility plans | EUR 15 or EUR 125 per month | Starter covers 3 domains and 30,000 widget views; Professional covers 20 domains and 250,000 views. The cookie banner is not included. |
Checked November 2026.
What consentmanager does
- Machine-learning banner testing
- A machine learning engine tests banner designs and moves traffic toward the better-performing variant. The site claims up to 15 percent higher consent rates, a vendor figure with no method shown.
- Vendor tree monitoring
- A vendor tree with continuous monitoring tracks which third parties load on a site, so a new tag added by marketing shows up for review.
- Conversion modeling
- The home page describes conversion modeling that can recover data lost to refusals, with a claim of up to 70 percent, again stated by the vendor.
- App and TV SDKs
- A mobile app SDK and a connected TV consent SDK sit beside the web banner, and a separate app monitor checks mobile compliance. Apps need separate configuration from the web banner.
- Legal Shield and generators
- Starter includes a privacy policy generator and a Legal Shield feature, while Essential adds a whistleblowing and data subject rights tool. These items are listed on the pricing page for the cheaper core plans.
How consentmanager handles your data
The pricing page says consent data is stored in European Union data centers and that the company does not use US-based cloud providers for it. The legal notice identifies consentmanager AB, Torsgatan 26, Stockholm, as a Swedish-German company, with its site hosted by PlusServer in Cologne. Consent logs are kept 13 to 36 months depending on the plan. The pages did not state whether customer data trains AI models, so the vendor's policy was not checked for this. Request the subprocessor list.
Where consentmanager falls short in practice
- No permanent free plan. The 14-day trial ends in a paid plan, so hobby sites cannot stay on a free tier. Starter at EUR 23 a month is the cheapest ongoing option.
- Marketing figures without method. The 15 percent consent lift and 70 percent data recovery numbers are vendor claims. Customer results listed on the site, such as Pubstack and HP, are also self-reported.
- Reach claims differ. The page cites 100,000 websites in one section and 2.5 million in another, because the second figure relies on iubenda. The pricing and plan pages are the safer guide.
Works with
Alternatives to consentmanager
consentmanager: common questions
How does consentmanager count views?
The pricing page speaks of views per month, with 100,000 included on Starter and 1 million on Essential. Extra views cost EUR 0.10 per 1,000 on Starter and EUR 0.05 on Essential. Ask support whether bots and repeat banner loads are counted.
Does consentmanager include IAB TCF in the cheapest plan?
No. The pricing page lists IAB TCF and GPP support under Essential at EUR 59 a month, together with A/B testing. Starter lists GDPR compliance, designs, crawls, Consent Mode v2 and a privacy policy generator without TCF. Check the tier before planning an ad setup.
Can I migrate from OneTrust to consentmanager?
The vendor advertises migration support through a Compatibility Mode that keeps existing tags, dataLayer events and tag manager triggers working. Test it on a staging site, because the page is marketing copy and does not list limits. Run the test with consent both granted and refused.
How long does consentmanager keep consent logs?
The pricing page says the consent log is retained for 13 to 36 months depending on the plan. It does not say which plan gets which period, so ask for the figure that matches your own retention rule before you sign.
Is consentmanager related to iubenda?
Yes. The home page calls consentmanager a subsidiary of iubenda, and the iubenda site names it a sister company under team.blue NV. The two keep separate pricing pages and plans, so compare them as distinct products. Ask about shared infrastructure and support.