Tool profile
Fugo: cost, fit and limits
Fugo is a digital signage platform made by Fugo Ltd that combines a content design studio, apps and dashboards with per-screen plans, and shows SOC 2 Type 2, HIPAA and GDPR badges on its site.
What to know first
Fugo sells three tiers billed annually: Essential at $20 per screen per month, Core at $30 and Enterprise at $40 through a demo request. A 14-day full-access trial needs no card, and one watermarked screen stays free afterward. Core brings Power BI and Looker and hourly-refresh TV dashboards, while Enterprise adds on-premise dashboards, an API key and SSO. The pages opened name no AI feature.
Fugo at a glance
| Maker | Fugo Ltd, United Kingdom |
|---|---|
| Free plan | Free trial only |
| Entry price | $20 per screen per month, billed annually (Essential) |
| API access | Yes |
| Category | Best AI Digital Signage Software in 2026, rank 4 of 11 |
| Website | fugo.ai |
Who Fugo is best for
Teams putting BI dashboards on walls
Core lists Power BI and Looker integrations and TV dashboards with hourly refresh, which fits operations rooms and sales floors.
Regulated organizations
Footer badges show AICPA SOC 2 Type 2, HIPAA and GDPR compliance, a starting point for security questionnaires, though the reports were not opened.
Companies designing their own content
Essential includes a native design studio, templates and 40+ free apps, so teams can create layouts without a separate design tool.
Fugo plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free screen | $0, one watermarked screen | One screen stays free after the 14-day trial and shows a watermark; the trial gives full access without a card. |
| Essential | $20 per screen per month, billed annually | Native content design studio, customizable templates, 40+ free apps, web links, touch-enabled content, advanced scheduling and live playback preview. |
| Core | $30 per screen per month, billed annually | Premium apps, Power BI and Looker integrations, TV dashboards with hourly refresh, screen mirroring and casting link, embeddable channels, company templates. |
| Enterprise | $40 per screen per month, billed annually (book a demo) | On-premise dashboards, local app casting, Fugo API key, player variables, event notification emails, SSO and IdP-initiated SSO. |
Checked November 2026.
What Fugo does
- Design studio
- Essential includes a native studio with customizable templates and live playback preview, so editors can see how a layout will run on a screen before publishing it.
- Dashboard screens
- Core lists Power BI and Looker integrations and TV dashboards with hourly refresh, a fit for metrics that change through the day without manual updates.
- Casting and mirroring
- Core adds screen mirroring and a casting link, and Enterprise adds local app casting, so a presenter can show a meeting screen on a display without extra hardware.
- Developer hooks
- Enterprise lists a Fugo API key and player variables, which let a developer drive content from other systems and vary what each individual screen shows from one design.
- Identity and alerts
- Enterprise lists SSO with IdP-initiated sign-in and event notification emails, for security teams that need central access control and alerts about what is happening on screens.
How Fugo handles your data
The Fugo privacy policy says personal data is used to improve and develop the platform and does not mention AI training, so the position on model training is not stated. Backups are kept up to 60 days, and for processor data the customer sets retention under the Data Processing Agreement. Processing happens primarily within the UK and EEA, with no provider or region named. Footer badges show AICPA SOC 2 Type 2 compliant, HIPAA compliant and GDPR; ISO 27001 is not mentioned, and the reports themselves were not opened.
Where Fugo falls short in practice
- Watermarked free screen. The permanent free option is one screen with a watermark, and the full-access trial lasts 14 days, so a long evaluation requires paying for Essential.
- Top tier behind a demo. Enterprise at $40 per screen is booked through a demo request, and on-premise dashboards, the API key and SSO all sit there, so a small team needing SSO pays the highest rate.
- Unlabeled monthly figures. The pricing page shows $24 and $36 monthly-looking figures beside the annual ones without a billing label, so confirm the actual monthly rate before assuming one.
Works with
Alternatives to Fugo
Fugo: common questions
How much does Fugo cost?
As of November 2026, Essential is $20 per screen per month billed annually, Core is $30 and Enterprise is $40, which is booked through a demo. Prices are in USD. Figures of $24 and $36 appear on the page without a billing label, so confirm monthly rates with Fugo.
Does Fugo have a free plan?
Not a full one. A 14-day trial gives full access with no card, and one watermarked screen stays free indefinitely afterward. Anything beyond that requires paying for Essential or above per screen, so a multi-screen pilot should plan on the trial window only.
Is Fugo SOC 2 compliant?
The Fugo site footer shows badges for AICPA SOC 2 Type 2 compliant, HIPAA compliant and GDPR. We did not open an audit report, and ISO 27001 is not mentioned. Ask Fugo for the report and its scope before relying on the badge.
Which Fugo plan integrates Power BI?
Core, at $30 per screen per month billed annually, lists Power BI and Looker integrations along with TV dashboards with hourly refresh. Essential does not list them. Enterprise adds on-premise dashboards for data that must stay inside a network, so check which tier your data sources need.
Does Fugo use AI?
The pages opened name no AI feature, despite the .ai domain. The privacy policy says personal data is used to improve and develop the platform and does not mention AI training. If AI content tools matter to you, ask Fugo what is on its roadmap.