Tool profile
OptiSigns: cost, fit and limits
OptiSigns is a cloud digital signage platform made by OptiSigns Inc. that lets businesses build playlists, templates and app-based content and push them to supported screens, with five priced tiers from a free plan to an Enterprise tier.
What to know first
OptiSigns publishes five paid tiers, Standard at $9.00 per screen per month billed annually up to Enterprise at $40.50, plus a free plan for up to 3 supported screen types. What you can do changes sharply by tier: approvals and proof of play start on Pro, Microsoft 365 and Power BI sources on Pro Plus, kiosk tools on Engage, and the GraphQL API and on-premise option on Enterprise.
OptiSigns at a glance
| Maker | OptiSigns Inc., United States |
|---|---|
| Free plan | Yes |
| Entry price | $9.00 per screen per month billed annually ($10.00 monthly) |
| API access | Yes |
| Category | Best AI Digital Signage Software in 2026, rank 1 of 11 |
| Website | optisigns.com |
Who OptiSigns is best for
Single-site shops starting out
The free plan allows 3 supported screen types with 25 basic apps and 1GB, so a cafe or clinic can run a screen before choosing a paid tier.
Teams showing live business data
Pro Plus lists Power BI, Salesforce and Looker dashboards plus Microsoft 365 and Google Workspace sources, which fits offices that want KPIs on a wall.
Venues building interactive kiosks
Engage lists Kiosk Designer, catalog-to-kiosk, check-in and QR scan-to-interact, aimed at lobbies and retail floors where visitors touch or scan the screen.
OptiSigns plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 | Up to 3 supported screen types, 25 basic apps, 1GB storage, playlists capped at 30 items and 200MB, OptiSigns logo on screens. |
| Standard | $9.00 per screen per month billed annually ($10.00 monthly) | Core playlists, scheduling, templates, feeds, multi-user access and email support, without the approvals, proof of play or data connectors of higher tiers. |
| Pro | $11.25 per screen per month billed annually ($12.50 monthly) | Role-based permissions, folder security, approval workflow, custom fonts, proof of play, remote OS troubleshooting and a branded portal. |
| Pro Plus | $13.50 per screen per month billed annually ($15.00 monthly) | Microsoft 365 and Google Workspace sources, Power BI, Salesforce and Looker dashboards, OptiSync data mapping, scheduled power on and off, SAML SSO. |
| Enterprise | $40.50 per screen per month billed annually ($45.00 monthly) | Customer success manager, on-premise or private cloud option, GraphQL API and mass device provisioning, with a minimum of 25 screens. |
Checked November 2026.
What OptiSigns does
- Tiered content sources
- Pro Plus connects Microsoft 365 and Google Workspace content and dashboards from Power BI, Salesforce and Looker, with OptiSync mapping data fields onto a screen layout without hand-built slides.
- Approval and audit controls
- Pro lists role-based permissions, folder security, an approval workflow and proof of play, which gives larger teams a review step before content reaches screens and a record of what played.
- Interactive kiosk tools
- Engage lists Kiosk Designer, catalog-to-kiosk, Lift & Learn, check-in and QR scan-to-interact, plus a live TV ad overlay and event analytics for venues that measure engagement.
- Device operations
- Pro Plus adds scheduled power on and off for screens, and Pro adds remote OS troubleshooting. Enterprise adds mass device provisioning for rollouts across many sites.
- AI audience analytics
- The site names AI Audience Analytics in its Solutions menu and an AI Camera FAQ behind the Engage Track Engagements item. The pricing page does not state which plan includes it.
How OptiSigns handles your data
The OptiSigns privacy page that was fetched for this review returned no policy body, so the vendor's policy was not checked for AI training on customer content, retention periods or hosting regions. The pages opened name no security certification, and review counts on Capterra and G2 are not certifications. Enterprise lists an on-premise or private cloud option, which is the route to take if your policy needs content kept in your own environment. Ask OptiSigns for its data processing terms before storing sensitive material on its cloud.
Where OptiSigns falls short in practice
- Free plan caps. The free plan limits playlists to 30 items and 200MB and keeps the OptiSigns logo on screen, so it works as a trial for one display, not a permanent setup for a branded business.
- Enterprise minimum. Enterprise needs at least 25 screens, so a company with ten displays that wants the GraphQL API or the on-premise option has no published tier below that point.
- AI placement unclear. AI Audience Analytics and the AI Camera FAQ appear on the site, but no plan lists them. Confirm with sales which tier carries camera-based analytics and whether extra hardware is required.
Works with
Alternatives to OptiSigns
OptiSigns: common questions
How much does OptiSigns cost per screen?
As of November 2026, Standard is $9.00 per screen per month billed annually or $10.00 monthly. Pro is $11.25 or $12.50, Pro Plus $13.50 or $15.00, Engage $27.00 or $30.00 and Enterprise $40.50 or $45.00. Prices are in USD and per screen, and a free plan exists with limits.
Does OptiSigns have a free plan?
Yes. The free plan covers 3 supported screen types with 25 basic apps and 1GB of storage. Playlists are capped at 30 items and 200MB, and an OptiSigns logo appears on screens. Standard is the first paid tier, at $9.00 per screen per month billed annually.
Which OptiSigns plan connects Power BI and Salesforce?
Pro Plus, at $13.50 per screen per month billed annually, lists Power BI, Salesforce and Looker dashboards along with Microsoft 365 and Google Workspace content sources and OptiSync data mapping. Standard and Pro do not list these connectors on the pricing page.
Does OptiSigns offer an API?
Enterprise lists a GraphQL API, along with mass device provisioning and an on-premise or private cloud option. The Enterprise tier requires a minimum of 25 screens, so smaller networks would need to ask the vendor whether API access is available on a lower tier.
Does OptiSigns include AI features?
The site names AI Audience Analytics and an AI Camera FAQ under the Engage Track Engagements item, but the pricing page does not say which plan includes them. Ask sales to confirm the plan, the camera hardware needed and how footage is processed before relying on it.