Tool profile
MarkUp.io: cost, fit and limits
MarkUp.io is a visual feedback tool made by Ceros, Inc. in the United States that lets teams and guests pin comments to websites, images, PDFs and videos, with pricing based on a monthly allowance of MarkUps instead of seats.
What to know first
MarkUp.io sells Pro at $79 per month for 50 MarkUps, $99 for 75 and $129 for 100, Business at $499, $649 or $799 for 200, 400 or 600 MarkUps, and a custom Enterprise tier. Yearly billing gives two months free. No free plan exists, only a 14-day trial. The pages we read name no AI feature. Business is paid by invoice.
MarkUp.io at a glance
| Maker | Ceros, Inc., United States |
|---|---|
| Free plan | No |
| Entry price | $79 per month |
| API access | Yes |
| Category | Best AI Creative Proofing Software in 2026, rank 11 of 12 |
| Website | markup.io |
Who MarkUp.io is best for
Agencies with many outside reviewers
Pro includes unlimited users, so cost tracks the number of MarkUps rather than the number of people, which helps when client stakeholders are numerous.
Web design teams
Reviews of websites, images, PDFs and videos, over 30 file types, with pinned comments that stay in place on the page.
Teams that want guest simplicity
Guests join a review without registering, and Chrome extension access keeps feedback close to the live page. A Chrome extension called MarkUp for Chrome keeps feedback close to the live page, so reviewers can comment while they browse a site.
MarkUp.io plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Pro | $79 per month for 50 MarkUps; $99 for 75; $129 for 100 | Unlimited users, one workspace, 100 to 200 GB storage, folders, share-link management, integrations, native PDF tools, Google and Microsoft SSO and standard API capacity. |
| Business | $499 per month for 200 MarkUps; $649 for 400; $799 for 600 | Pro features plus 500 to 600 GB storage, branding, a vanity domain, full metrics, higher API and SDK capacity and priority support, paid by invoice. |
| Enterprise | Custom | Unlimited MarkUps, SAML SSO, a custom DPA, a dedicated success manager, custom onboarding and custom API and SDK capacity. |
Checked November 2026.
What MarkUp.io does
- Pinned comments
- Comments attach to a specific spot on a site or file and stay in place, so a reviewer's note cannot drift away from the element it describes.
- Video timestamps
- Video comments pin to exact timestamps, and drawing, highlighting and markup tools let reviewers sketch on the work itself. Video comments pin to exact timestamps, and drawing, highlighting and markup tools let reviewers sketch on the work itself instead of describing it.
- PDF review
- Reviewers can highlight copy, flag pages and leave notes directly on documents, which suits copy and layout checks before a PDF goes to print. Notes stay attached to the page.
- Usage-based allowance
- The monthly MarkUp count sets what a plan covers, and extra usage is sold in batches of ten, which makes costs predictable until volume spikes.
How MarkUp.io handles your data
The privacy policy says information is processed in the United States without naming a hosting provider or region, and it references EU Model Clauses for transfers. Data is kept for as long as consent exists, subject to business purpose and legal requirements, and erasure can be requested. SOC 2 and ISO 27001 are not mentioned, and the pages read are silent on AI model training. Pro includes Google and Microsoft SSO, and Enterprise adds SAML SSO and a custom DPA for buyers who need contract terms.
Where MarkUp.io falls short in practice
- Allowance runs out. Pro stops at 50, 75 or 100 MarkUps a month, and a busy agency can exhaust that inside a week, then buy extra in batches of ten.
- Large leap to Business. Moving from Pro at $79 to Business at $499 is needed for branding, a vanity domain and full metrics, which many agencies want early. Few agencies can wait that long.
- No free plan, no AI. Only a 14-day trial is offered and the pages name no AI features, so brand or compliance checks stay manual for every plan. Everything stays manual for now.
Works with
Alternatives to MarkUp.io
MarkUp.io: common questions
How does MarkUp.io count usage?
Plans carry a monthly allowance of MarkUps: 50, 75 or 100 on Pro and 200, 400 or 600 on Business. Extra usage is sold in additional MarkUps in batches of ten. Pro includes unlimited users, so cost follows volume rather than seats.
Is there a free MarkUp.io plan?
No. The pricing page lists no free plan and offers a 14-day trial on Pro and Business. Pro starts at $79 per month for 50 MarkUps, and yearly billing gives two months free. Business starts at $499 a month for 200 MarkUps and is paid by invoice, while Enterprise is custom. Use the trial to count how many MarkUps your team actually spends in two weeks.
Do guests need an account in MarkUp.io?
No. Guests can join a review without registering, according to the vendor. Pro lists 100 MB attachments in comments, Business unlimited attachments. Check whether your clients can open links from corporate networks before you rely on this. Pro lists 100 MB attachments in comments and Business unlimited attachments.
Does MarkUp.io offer an API?
Yes. Pro includes standard API capacity, Business higher API and SDK capacity and Enterprise custom API and SDK capacity. The pages did not detail the endpoints, so review the developer documentation if you plan to automate review creation. Enterprise adds a custom DPA and SAML SSO.
Where does MarkUp.io process data?
The privacy policy says data is processed in the United States, without naming a hosting provider or region, and references EU Model Clauses for transfers. Ask the vendor about retention periods and AI use before uploading unreleased campaigns. Pro lists Google and Microsoft SSO, and Enterprise adds SAML SSO.