Tool profile
Pastel: cost, fit and limits
Pastel is a website and creative feedback tool made by Pastel Labs Inc. that lets teams and clients comment on live sites, landing pages, ads, PDFs and videos on a shared canvas, with guests commenting without an account and an AI agent that can act on feedback.
What to know first
Pastel prices by users and canvases: Free for one user and one canvas, Pro at $35 per month ($29 billed annually) for two users and three canvases, Team at $119 per month ($99 annually) starting at five users, and Enterprise at $450 per month billed annually. Paid plans have a 14-day trial. Unlimited guests are allowed on every plan. Pastel Labs Inc. does not state a headquarters on the pages read.
Pastel at a glance
| Maker | Pastel Labs Inc., Not stated on the vendor pages |
|---|---|
| Free plan | Yes |
| Entry price | $35 per month, or $29 billed annually |
| API access | No |
| Category | Best AI Creative Proofing Software in 2026, rank 5 of 12 |
| Website | usepastel.com |
Who Pastel is best for
Freelance web designers
The free plan covers one canvas with approvals and feedback deadlines, so a solo designer can run a client round on a live site without paying.
Small agencies with many clients
Team starts at five users with unlimited canvases and integrations with Trello, Asana, Jira, ClickUp, Monday and Zapier, which suits agencies juggling several client projects.
Teams using coding assistants
A section on Pastel for AI agents says Cursor, Claude or ChatGPT can act on feedback, so developers can have comments turned into changes.
Pastel plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 | One user and one canvas, with file attachments, CSV export, comment labels and assignment, mentions, feedback deadlines, reminders, a responsive tester and approvals. |
| Pro | $35 per month, or $29 billed annually at $350 a year | Two users, three canvases, everything in Free and 100 GB of video storage. Includes everything in Free plus 100 GB of video storage for two users across three canvases. |
| Team | $119 per month, or $99 billed annually at $1,190 a year | Starts at five users, $24 per extra user, unlimited canvases, 500 GB video storage, webhook export and project tool integrations. |
| Enterprise | $450 per month, billed annually at $5,400 | Starts at 10 users, unlimited canvases, a SOC 2 report, SAML single sign-on, custom legal terms and a dedicated account representative. |
Checked November 2026.
What Pastel does
- Live site feedback
- Reviewers comment directly on live Webflow or Shopify sites, landing pages, ads, social posts, PDFs, videos and wireframes, so feedback attaches to what the client actually sees.
- Pause Comments toggle
- A switch freezes feedback while the team revises, which prevents clients from commenting on a version that is already out of date. Teams use it between rounds so late comments do not land on a version already being rewritten by the designer.
- Feedback deadlines
- A deadline schedules when collection ends and reminders go out, which gives a round a clear close date without a manager chasing replies. Reminders go out as the deadline approaches, so the round closes on schedule and the team can start revising together.
- Pastel AI agent
- An agent can act on Pastel comments, and the vendor also describes coding tools such as Cursor, Claude or ChatGPT acting on feedback. The pages give no detail on the models used.
How Pastel handles your data
The privacy policy says personal and technical information may be analyzed with machine learning and AI systems to improve the site, and it does not say whether customer canvases train models. Data is kept only as long as necessary for its purposes or as the law requires, with no periods given, and may be processed or stored outside the jurisdiction where it was collected. A SOC 2 logo appears in the footer, and the Enterprise plan includes a SOC 2 report. ISO 27001 and GDPR were not mentioned, and no hosting region is named.
Where Pastel falls short in practice
- Small seat counts. Pro stops at two users and three canvases, and Team begins at five users, so a three-person studio pays for five seats or works inside Pro limits.
- Not built for print. Pastel centers on web and digital feedback. The pages name no color separation, barcode reading or packaging checks, so print proofing needs another tool. Pastel centers on web and digital feedback. The pages name no color separation, barcode reading or packaging checks, so print needs another tool.
- Enterprise-only SOC 2 report. The SOC 2 report comes with the $450 monthly Enterprise tier, so smaller teams facing security questionnaires must ask the vendor whether they can see it.
Works with
Alternatives to Pastel
Pastel: common questions
Do clients need an account to comment in Pastel?
No. Guests give feedback without an account, and unlimited guests are allowed on any plan. Only the people who manage canvases count against the user limits, which are one on Free, two on Pro, five or more on Team and ten or more on Enterprise.
What does the Pastel AI agent do?
The vendor says a Pastel AI agent can act on Pastel comments, and a separate section describes tools such as Cursor, Claude or ChatGPT acting on feedback. The pages do not explain which actions are automatic, so test it on a staging site first.
How much does Pastel cost?
Free is $0 for one user and one canvas. Pro is $35 monthly or $29 a month billed annually at $350 a year, Team is $119 monthly or $99 billed annually at $1,190, and Enterprise is $450 a month billed annually at $5,400. Paid plans have a 14-day trial without a card.
Can Pastel review videos and PDFs?
Yes. The vendor lists feedback on ads, social posts, PDFs, videos, wireframes and live Webflow or Shopify sites. Pro includes 100 GB of video storage and Team 500 GB. Frame-accurate video review is not described on the pages we read.
Does Pastel train AI on my canvases?
The privacy policy does not answer that directly. It says personal and technical information may be analyzed with machine learning and AI systems to improve the site. Ask the vendor in writing whether uploaded client work is excluded, especially for unreleased campaigns.