Tool profile
Now Book It: cost, fit and limits
Now Book It is a restaurant reservation and guest management platform made by Now Book It Pty Limited that combines bookings, gift cards, CRM and reporting with an AI Receptionist that answers calls. It is sold through a demo request.
What to know first
Now Book It sells through a demo request and prints no plan names or prices. The home page lists reservations that arrive from Meta, Instagram and the Google Business profile, gift cards, a guest CRM with marketing, AI reporting and an AI Receptionist. The integrations page names point-of-sale partners including Lightspeed, Square, Tevalis and Bepoz. The privacy policy covers entities in five countries and names GDPR, UK GDPR and CCPA.
Now Book It at a glance
| Maker | Now Book It Pty Limited (privacy policy covers Now Book It entities in Australia, New Zealand, Canada, the USA, the UK and Indonesia), Not stated on the vendor pages |
|---|---|
| Free plan | No |
| Entry price | Quote only |
| API access | No |
| Category | Best AI Restaurant Reservation Software in 2026, rank 5 of 11 |
| Website | nowbookit.com |
Who Now Book It is best for
Venues that want AI on the phone
The AI Receptionist is described as answering calls, a fit for a small team that cannot pick up while serving tables.
Restaurants selling gift cards
Gift cards sit on the product list next to reservations, so a venue can sell vouchers from the same platform that takes bookings.
Operators with a supported register
Named POS integrations include Lightspeed, Square, Tevalis and Bepoz, so a venue on one of those can ask about sales data flowing into its reports.
Now Book It plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Book a Demo | Quote only | Demo request through the site. Plan contents and prices are not published on the pages we read. |
Checked November 2026.
What Now Book It does
- AI Receptionist
- An AI product named on the home page that answers calls. The pages do not describe languages, call volumes or how a handoff to staff works.
- AI reporting insights
- Reporting includes AI-powered recommendations and an end-of-day report, so a manager gets a summary without building a spreadsheet. Reports can show daily totals and trends; the pages do not state which data sources the AI draws on.
- Social booking channels
- Guests can reserve from Meta, Instagram and the Google Business profile, which puts the booking button where guests already look. Staff manage those bookings in one diary instead of checking each social account separately each hour.
- Gift cards
- A gift card product is listed on the home page, which lets a venue sell vouchers online. The pages do not state commission rates or payout timing for vouchers sold through the platform.
- Restaurant CRM
- A guest database and marketing tools sit in the platform to bring regulars back. Marketing campaigns can be sent from guest records, though the channels and consent tooling are not described.
How Now Book It handles your data
The Now Book It privacy policy covers several group entities across Australia, New Zealand, Canada, the USA, the UK and Indonesia, and names GDPR, UK GDPR and CCPA. The pages we read do not name a hosting region, a retention period or a certification, and they do not say whether guest data or call audio trains AI models. Ask which entity contracts with you and where data sits.
Where Now Book It falls short in practice
- No plan or price page. Pricing and plans paths returned errors, and the site routes visitors to a demo, so a buyer learns nothing about cost beforehand. A venue cannot estimate cost or compare with printed-price tools until it speaks to sales.
- Entity not pinned down. The privacy policy lists entities in five countries and no single headquarters is stated, so the contracting company is unclear until a quote arrives. Ask which entity signs your contract and where it is registered before you proceed.
- AI details missing. The AI Receptionist is named but not described, so call handling, languages and escalation are unknown from the pages we read. That leaves call handling, supported languages and staff handoff for a live demo to answer.
Works with
Alternatives to Now Book It
Now Book It: common questions
What does the Now Book It AI Receptionist do?
The home page names an AI Receptionist that answers calls. The pages we read give no detail on languages, call volumes or what happens when the caller asks something unusual, so request a live demo using your own menu and booking rules.
How much does Now Book It cost?
The pages do not publish plans or prices. The site offers a Book a Demo option, and the pricing and plans paths returned errors. Expect to get a quote after a call, and ask for a list of add-ons and any per-booking fees.
Which POS systems work with Now Book It?
The integrations page names Lightspeed, Square, Tevalis and Bepoz, and the pack also lists Tyro Connect, Stripe, Meta, Instagram and Google Analytics. Confirm that your exact register version and region are covered, and what data moves in each direction. Ask what the AI answers and when it hands over, such as for large groups or special diets.
Does Now Book It sell gift cards?
Yes, gift cards are listed on the home page as a product alongside reservations and the CRM. The pages we read do not state fees on gift card sales or payout timing, so ask for those terms before you plan a holiday voucher campaign.
Is Now Book It GDPR compliant?
The privacy policy names GDPR and UK GDPR along with CCPA, and covers entities in Australia, New Zealand, Canada, the USA, the UK and Indonesia. That shows legal awareness, not a certification, so ask which entity contracts with you and where guest data sits.