Tool profile
Profit.co: cost, fit and limits
Profit.co is a strategy execution and performance management platform made by Profit Apps Inc., a Delaware corporation, that covers OKRs, balanced scorecards, Hoshin Kanri, performance reviews and projects. Its AI layer, Athena, runs on usage credits, and it is aimed at mid-size and large organizations.
What to know first
Profit.co sells a wide set of modules under two quote-based plans, Essentials and Enterprise. Athena AI is metered in credits pooled across the workspace, with 500 per user per month on Essentials. The page cites more than 100 integrations, SOC 2 Type II and ISO 27001, and states that customer data does not train AI models. Price, default hosting location and the headquarters are not stated on the pages read.
Profit.co at a glance
| Maker | Profit Apps Inc., United States |
|---|---|
| Free plan | Free trial only |
| Entry price | Quote only |
| API access | Yes |
| Category | Best AI OKR Software in 2026, rank 6 of 9 |
| Website | profit.co |
Who Profit.co is best for
Enterprises that mix frameworks
Strategy modules include OKRs, roadmaps, Balanced Scorecard and Hoshin Kanri, so a company running a scorecard beside OKRs does not need separate software.
HR teams that join goals to reviews
Performance, engagement and project modules sit next to strategy, and Athena can summarize reviews, so goal data and review text live in one record.
Security teams with a checklist
The product page lists SOC 2 Type II, ISO 27001:2022, HIPAA and GDPR, TLS 1.2 or 1.3 in transit and AES-256 at rest, and SAML 2.0 single sign-on.
Multi-country organizations
The site lists 20 or more languages and offices in the US, Ireland, India, Singapore, the UAE and Saudi Arabia, which helps with support across time zones.
Profit.co plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free trial | 30 days | A 30-day trial of Essentials with 250 one-time AI credits. The trial credits do not renew after they are used. |
| Essentials | Custom pricing | Strategy, Performance, Projects and Engagement modules, with 500 AI credits per user per month. Price depends on modules and user count. |
| Enterprise | Custom pricing | Adds data residency, audit logs, a 99.9% SLA, unlimited reports and data, SCIM and SSO, dedicated infrastructure, executive business reviews and priority support. |
Checked November 2026.
What Profit.co does
- Athena credits
- Credits cover OKR drafting, review summaries, project scope writing, meeting transcription with action items, strategy questions and assessment drafts. Credit packs can be bought on any plan for an extra fee.
- 17 specialized agents
- The home page describes 17 Athena agents, among them OKR Authoring, Quality Score, Progress monitoring and an Answer agent that queries a customer's own data.
- MCP and agent integrations
- The pricing page mentions MCP integrations with ChatGPT, Claude and Profit.co's own MCP, so outside assistants can work with goal data once an admin allows it, and a security team should review that setting.
- Framework library
- OKRs, roadmaps, Balanced Scorecard and Hoshin Kanri are offered inside one Strategy module, which lets a company change method later without moving its goal data to another product.
How Profit.co handles your data
Profit.co's product page says customer data is not used to train AI models and lists SOC 2 Type II, ISO 27001:2022, HIPAA and GDPR, with TLS 1.2 or 1.3 in transit and AES-256 at rest. Data residency and dedicated infrastructure are Enterprise features, and the default hosting location is not stated. The privacy policy is short: it refers to servers without naming a location, keeps data while an account is active, and does not address AI. The vendor's policy was not checked for AI sub-processors or a deletion timeline.
Where Profit.co falls short in practice
- No price on the page. Both plans are custom, and cost depends on modules and user count. A buyer comparing against posted per-seat prices must get a quote and ask whether credit packs are extra.
- AI is credit-capped. Usage stops at the allowance, and the trial's 250 credits are one-time. Heavy drafting across a large team can exhaust 500 credits per user, and extra packs cost more.
- Residency sits in Enterprise. Data residency and dedicated infrastructure are listed as Enterprise features. A European company that needs EU-only storage cannot assume it on Essentials, and should ask for the region in writing.
- Page inconsistencies. The FAQ says every plan has a 99.9% SLA, while the grid lists it under Enterprise, and the customer count appears as both 1,500 and 2,000. Confirm in writing.
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Profit.co: common questions
How do Athena AI credits work in Profit.co?
Credits are pooled across the workspace and spent on tasks such as OKR drafting, review summaries, transcription and strategy questions. Essentials lists 500 credits per user per month, and a trial adds 250 one-time credits. Credit packs can be bought on any plan for an additional fee.
Does Profit.co train AI on customer data?
The product page states that customer data is not used to train AI models. The privacy policy does not mention AI at all, so the statement rests on the product page. Ask for it in the contract and request the list of AI sub-processors, which was not found on the pages read.
What does the Profit.co free trial include?
The pricing page offers a 30-day trial of Essentials with 250 one-time AI credits. The credits do not renew within the trial, so a team that tests OKR drafting heavily could run out early. There is no permanent free plan listed.
Which certifications does Profit.co list?
The product page lists SOC 2 Type II, ISO 27001:2022, HIPAA and GDPR, with a 99.9% uptime SLA and SAML 2.0 single sign-on. Reports and scope were not opened for this page, so request the current SOC 2 report and the certificate before approving the vendor.
Where is Profit.co based?
The contact page lists six offices, with the United States office in Plano, Texas, named first, plus Ireland, Saudi Arabia, the UAE, India and Singapore. The about page calls the company a Delaware corporation, Profit Apps Inc., and does not name a single headquarters.