Tool profile
Smartpricing: cost, fit and limits
Smartpricing is an AI-powered dynamic pricing product for hotels, B&Bs and vacation rentals made by Smartness Srl, offered through demos and quotes, with a data-driven AI pricing calculator and optional dedicated consulting. It is marketed through a free demo.
What to know first
Smartpricing is marketed for hotels, B&Bs and vacation rentals, and smartpricing.it redirects to smartness.com. The RMS price is not published on the pages read: the Smartness pricing page opened covered Smartads, the vendor's advertising plans, which are a different product. A free, no-obligation 30-minute demo is offered, and the pricing page says a free trial of the platform software is not currently available. The vendor claims up to 30 percent more annual revenue.
Smartpricing at a glance
| Maker | Smartness Srl, Italy |
|---|---|
| Free plan | No |
| Entry price | Not published |
| API access | No |
| Category | Best AI Hotel Revenue Management Software in 2026, rank 9 of 11 |
| Website | smartpricing.it |
Who Smartpricing is best for
Vacation rental managers
The product page names vacation rentals, and the Smartness site lists Guesty, Hostaway and Smoobu among its platform integrations, so managers of rental portfolios can check fit.
B&Bs and small hotels
B&Bs and hotels are named, and a free 30-minute demo lets a small property see rates before committing, since no platform trial exists.
Hotels on Mews, Cloudbeds or Apaleo
Mews, Cloudbeds and Apaleo are listed among the integrations for the wider Smartness platform, so a property on one of them has a named connection to confirm.
Smartpricing plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Smartpricing RMS | Not published | AI-powered dynamic rates for hotels, B&Bs and vacation rentals; a quote is arranged through a demo. |
| Free demo | Free | A no-obligation 30-minute online demo, per the product page; the Smartness pricing page says a platform trial is not currently available. |
| Dedicated consulting | Custom quote | Optional consulting named on the Smartpricing page, with no price or scope published. It is listed as optional on the product page. |
Checked November 2026.
What Smartpricing does
- AI-powered dynamic rates
- The product page names AI-powered dynamic rates as the core function for hotels, B&Bs and vacation rentals. It does not name a model or describe limits.
- AI pricing calculator
- The page links a data-driven AI pricing calculator, which gives a hotel a first estimate before a demo, though the method is not described. Ask for a sample result on your own property.
- Platform integrations
- Guesty, Mews, Hostaway, Smoobu, Cloudbeds, Apaleo and Octorate are listed for the wider Smartness platform, not as a Smartpricing-specific list. Ask which entries apply to Smartpricing itself.
- Smartfree market intelligence
- The Smartness pricing page says Smartfree market intelligence software is included with subscriptions, though the pages read do not describe what it shows. The pages read do not say what it shows.
- Dedicated consulting
- The Smartpricing page names optional dedicated consulting, which suits owners who want help setting pricing rules and not only software. Ask what it costs on top of the subscription.
How Smartpricing handles your data
The pages read were the Smartness pricing page and the Smartness home page. The footer names Smartness Srl with an address in Arco (TN), Italy, and a VAT number. No privacy policy was found, so retention, hosting region and whether customer data trains the AI model were not checked, and no certifications are stated on the pages read. The vendor's policy was not checked for this. Because the integrations connect to PMS and rental platforms, a buyer should request the data processing terms and the data scope of each connection before the demo.
Where Smartpricing falls short in practice
- RMS price unpublished. The pricing page opened lists only Smartads advertising plans. Do not read those prices as the cost of Smartpricing. Ask for the RMS price in writing before the demo ends.
- No platform trial. The Smartness pricing page says a free trial of the platform software is not currently available. The free option is a 30-minute demo. Ask whether a monthly contract exists.
- Integration list is platform-wide. The seven named integrations belong to the wider Smartness platform, so confirm which of them work with Smartpricing and how often rates upload. Ask which entries apply to Smartpricing itself.
Works with
Alternatives to Smartpricing
Smartpricing: common questions
What does Smartpricing cost?
The RMS price is not published on the pages read. The Smartness pricing page that opened covers Smartads advertising plans, which are a different product. A free 30-minute demo is the route to a quote, and consulting is quoted separately.
Is there a free trial of Smartpricing?
No platform trial is offered at present, according to the Smartness pricing page. The vendor offers a free, no-obligation 30-minute online demo. Ask during the demo whether a pilot period or a monthly contract is possible. Ask what the demo covers.
Which systems does Smartpricing connect to?
The Smartness site lists Guesty, Mews, Hostaway, Smoobu, Cloudbeds, Apaleo and Octorate for its wider platform. It is not a Smartpricing-specific list, so ask which integrations the pricing product uses and how often rates are pushed. Ask for the list in writing.
Can Smartpricing price vacation rentals?
Yes, the product page names hotels, B&Bs and vacation rentals. Integrations with Guesty, Hostaway and Smoobu appear on the Smartness site. The pages do not describe rental-specific pricing rules, so ask for an example from a property like yours. Ask for an example property.
Is the up to 30 percent revenue claim proven?
It is the vendor's own marketing claim and the pages read show no sample or method. Ask for references in your region and property type, and check how any uplift was measured against the previous year. Ask how the uplift was measured.