Tool profile
Swydo: cost, fit and limits
Swydo is a marketing reporting platform made by Swydo B.V. that connects ad, analytics and social accounts and produces white-label dashboards and scheduled client reports, with an AI report builder and alerts, for agencies and in-house marketers.
What to know first
Swydo sells a single plan rather than tiers: a flat monthly fee that covers unlimited clients, users, dashboards and reports, with the first 10 data sources included and a per-source charge after that. There is a 14-day trial with no card and no free plan. The AI features named on the homepage are an Agentic Report Builder, AI Summaries and Insights, Ask Your Data and an MCP connection.
Swydo at a glance
| Maker | Swydo B.V., Netherlands |
|---|---|
| Free plan | Free trial only |
| Entry price | €62 per month billed annually (€69 on the pricing card) |
| API access | No |
| Category | Best AI Marketing Reporting Software in 2026, rank 1 of 13 |
| Website | swydo.com |
Who Swydo is best for
Agencies with a growing client list
Because clients and users are unlimited, adding a client changes the bill only when it adds data sources beyond the ten included, which keeps cost easy to forecast.
Teams that send reports on a schedule
Scheduled delivery of personalized reports and Slack or email alerts on KPI spikes or drops reduce the manual monthly export routine for account managers.
Marketers who start from a prompt
The Agentic Report Builder takes a description of the report needed and returns a ready-to-send draft, which suits people who do not want to assemble widgets by hand.
Swydo plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| One Plan | €62 per month billed annually (€69 shown as the headline rate) | Unlimited clients, users, dashboards and reports are included, along with the first 10 data sources, and every feature is available without a higher tier. |
| Data sources 11 to 100 | €4.50 per data source per month | Per-source charge added on top of the base plan once you pass the ten included sources. |
| Data sources 101 to 500 | €3.00 per data source per month | Lower per-source rate for larger accounts, charged on top of the base plan every month. |
| Data sources 501 and up | €2.00 per data source per month | Lowest per-source rate on the page for very large accounts; going beyond 1,000 data sources turns into a custom quote instead. |
Checked November 2026.
What Swydo does
- Agentic Report Builder
- The user describes the report needed and Swydo produces a draft ready to send, in place of building each widget by hand from a template.
- Pre-built templates
- Report templates can be customized to start a new client report quickly, then reused so a second client does not begin from a blank page.
- Scheduled delivery
- Personalized reports are sent to clients on a schedule that you set, so the monthly delivery goes out without an account manager exporting files and attaching them to emails.
- Smart alerts
- Alerts arrive by email or in Slack when a KPI spikes or drops below its target, which turns checking performance from a weekly habit into something triggered by the data.
- Data source health checks
- Connection problems are flagged automatically by health checks, which matters because a disconnected ad account otherwise shows up as a silent gap in a client report.
- Combined data sources
- Ad performance from several platforms can be merged into one combined metric, such as total spend across Google, Meta and LinkedIn, instead of adding the numbers by hand.
How Swydo handles your data
The privacy policy says data is deleted within 90 days after termination, while admin contact details and previous invoices are kept. It does not say whether customer data is used to train AI models, and it names no hosting region. The security page we tried returned a 404, and no certification such as SOC 2 or ISO 27001 appears on the pages opened. Swydo B.V. is the contracting company. Ask the vendor about AI processing and region in writing before connecting client accounts.
Where Swydo falls short in practice
- Per-source cost at scale. The base fee covers ten sources, and each further source costs €4.50 at first. An agency with 40 clients and four accounts each pays for about 150 sources, so the source count, not the client count, drives the bill.
- No public API. The pages opened mention no public API, only Swydo MCP for AI assistants. A team that wants to pull report data into its own warehouse or build custom automations has no documented route here.
Works with
Alternatives to Swydo
Swydo: common questions
How many data sources does Swydo include in its base fee?
The first 10 data sources are included in the single plan. Sources 11 to 100 cost €4.50 each per month, 101 to 500 cost €3.00 and 501 and up cost €2.00. Above 1,000 sources the page says to ask for a custom quote. Count each connected ad or analytics account, not each client.
Does Swydo have a free plan?
No free plan is listed. The pricing page offers a 14-day trial with no credit card and one paid plan. The FAQ states the entry fee in dollars while the pricing card shows euros, so the currency depends on your region. Confirm the figure that applies to your billing country before you start the trial.
What does the Agentic Report Builder do?
It takes a description of the report you need and produces a ready-to-send report from your connected data. The homepage also lists AI Summaries and Insights, Ask Your Data and an MCP connection. Test it against one real client before relying on it, because the page does not describe how edits are handled afterwards.
Is Swydo a European company?
Swydo B.V. is named as the legal entity and the vendor lists the Netherlands as its base. The privacy policy does not say where customer data is stored or processed, so company location is not the same as data location. Ask about hosting if your clients require EU-only processing.
Can Swydo send reports automatically to clients?
Yes. Automated scheduling sends personalized reports to clients, and smart alerts notify you by email or Slack when a KPI moves beyond a target. White-label output is part of the product positioning. Check the report preview on a trial account to see how your branding appears in the sent version.