Tool profile
CallTrackingMetrics (CTM): cost, fit and limits
CallTrackingMetrics, usually shortened to CTM, is a call tracking and conversation analytics software platform made by CallTrackingMetrics, LLC that combines source attribution, forms, a softphone and AskAI call analysis for marketing agencies and sales teams.
What to know first
CTM sells four tiers: Marketing Lite at $79 per month, Marketing Pro at $179, Sales Engage at $329 and Enterprise listed at $1999. Prices fall with yearly or two-year billing, and transcription minutes, numbers and texts are billed separately. There is no free plan or free trial, only a waived plan fee for the first month. AskAI, form tracking and the open API start at Marketing Pro, which is the tier most buyers need.
CallTrackingMetrics (CTM) at a glance
| Maker | CallTrackingMetrics, LLC, United States |
|---|---|
| Free plan | No |
| Entry price | $79 per month for Marketing Lite |
| API access | Yes |
| Category | Best AI Call Tracking Software in 2026, rank 2 of 13 |
| Website | ctm.com |
Who CallTrackingMetrics (CTM) is best for
Marketing agencies
Marketing Pro adds agency sub-accounts and white label, and Sales Engage lifts the limit to unlimited sub-accounts, so one login can serve many client accounts.
Healthcare and regulated callers
The pricing page lists HIPAA and GDPR compliance on Marketing Pro, though the privacy policy names no certification and HIPAA is not claimed without a BAA.
Inside sales teams
Sales Engage adds a VoIP softphone, smart dialer, skill-based routing, call scripts and live coaching, which moves CTM from marketing tracking toward outbound calling.
CallTrackingMetrics (CTM) plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Marketing Lite | $79 per month ($65 billed yearly) | Unlimited users, call and text attribution, standard recording, forwarding and IVR routing, manual call scoring and tagging, Google Ads and GA4 integrations. |
| Marketing Pro | $179 per month ($149 billed yearly) | Adds sub-accounts, white label, form tracking, 3,000 transcribed minutes, AskAI, automation triggers, HubSpot and Facebook integrations, open API and live support. |
| Sales Engage | $329 per month ($274 billed yearly) | Adds a customizable softphone, unlimited sub-accounts, VoiceAI and smart dialer tools, skill-based routing, scripts, live coaching, Salesforce, Zoom, Calendly and Gong. |
| Enterprise | $1999 per month listed | Volume-based pricing, a dedicated account team, up to 20 hours a year of professional services and Premium Plus technical support. |
Checked November 2026.
What CallTrackingMetrics (CTM) does
- AskAI call analysis
- Marketing Pro includes 3,000 transcribed minutes and AskAI, which the vendor describes as AI that analyzes conversation data. Sales Engage adds AskAI summaries on the same minute allowance.
- Form tracking
- Marketing Pro tracks form submissions, with 5,000 included, so web leads and calls appear in one attribution report rather than being split across two separate tools.
- Automation triggers
- If/then triggers on Marketing Pro route follow-up actions after a call or form, such as tagging a lead or notifying a sales rep without manual steps.
- Softphone and live coaching
- Sales Engage adds a customizable VoIP softphone, smart dialer tools and live coaching, aimed at teams that place calls rather than only measure inbound ones.
- Open API
- API access begins at Marketing Pro, which matters for agencies that pipe call data into their own dashboards or a data warehouse instead of relying on the built-in reports alone.
How CallTrackingMetrics (CTM) handles your data
The privacy policy says servers are in the United States without naming data centers. Personal information is kept as long as necessary to provide the services, and biometric information is kept while the account is active and deleted no later than one year after its purpose ends. The policy mentions AI or machine learning only for research initiatives and does not say whether customer calls train models. The pricing page lists HIPAA and GDPR compliance on Marketing Pro, but the policy names no SOC 2 or ISO 27001 certification.
Where CallTrackingMetrics (CTM) falls short in practice
- Usage billed on top. Per-minute transcription, phone numbers and texts are billed in addition to every plan fee, so the monthly bill depends on volume and cannot be read from the plan card.
- Entry tier is thin. Marketing Lite lacks form tracking, call flows and premium integrations, so most agencies that need those features land on Marketing Pro at $179 instead of the headline $79.
- Conflicting Enterprise price. Enterprise is listed at $1999 per month, yet one pricing table shows $1500 for the two-year option, so the price should be confirmed with sales.
- No free trial. The page does not use the term free trial. The first-month offer waives the plan fee, but usage charges still apply, so a test month still produces a usage bill.
Works with
Alternatives to CallTrackingMetrics (CTM)
CallTrackingMetrics (CTM): common questions
Does CallTrackingMetrics have a free trial?
The pricing page offers 'Pay $0 in Plan Fees for the First Month' and does not use the term free trial. Plan fees are waived for that month, but usage such as transcription minutes, numbers and texts is still billed, so a test month is not entirely free.
What does AskAI do in CallTrackingMetrics?
The vendor describes AskAI as an artificial intelligence feature that analyzes conversation data. Marketing Pro includes AskAI custom call analysis with 3,000 transcribed minutes, and Sales Engage adds AskAI summaries. The pages opened do not list model providers or accuracy figures.
Which plan do agencies need?
Marketing Pro at $179 per month is the first tier with agency sub-accounts and white label, plus form tracking and the open API. Sales Engage at $329 makes sub-accounts unlimited and adds the softphone. Marketing Lite at $79 has none of the agency features.
How much cheaper is yearly billing?
Marketing Lite drops from $79 monthly to $65 billed yearly and $60 billed every two years. Marketing Pro goes from $179 to $149 and $135, and Sales Engage from $329 to $274 and $247. Usage charges stay separate and are not discounted on the pages opened.
Is CallTrackingMetrics HIPAA compliant?
The pricing page lists HIPAA and GDPR compliance as a Marketing Pro feature. The privacy policy names no certification, and HIPAA compliance is not claimed without a business associate agreement, so a covered entity should request the agreement and confirm scope before sending patient calls.