Tool profile
WhatConverts: cost, fit and limits
WhatConverts is a lead tracking platform made by Icon Digital LLC that tracks calls, texts, forms and chats back to the marketing source that produced them, with plans from $30 per month for single accounts and a plan for agencies.
What to know first
WhatConverts sells single-account plans at $30, $60, $100 and $160 per month, plus an unlimited-account agency plan at $500 with a $250 usage credit. The $30 plan covers calls and texts only, and form and chat tracking begin at $60. The pages opened name no AI product, and the Elite tier's lead intelligence rules are described as rule-based automation. No free trial appears on the pricing page.
WhatConverts at a glance
| Maker | Icon Digital LLC (entity named in privacy policy), United States |
|---|---|
| Free plan | No |
| Entry price | $30 per month for Call Tracking |
| API access | Yes |
| Category | Best AI Call Tracking Software in 2026, rank 5 of 13 |
| Website | whatconverts.com |
Who WhatConverts is best for
Agencies with many clients
The $500 unlimited-account plan with a $250 usage credit keeps client accounts under one login, with call, form and chat tracking and API access.
Small businesses starting with calls
The $30 plan gives call and text tracking, number swapping, recording and API access, enough to see which ads ring the phone before any bigger spend.
Teams that need multi-click attribution
Elite at $160 adds multi-click attribution, customer journey views, pages-visited tracking and rules that qualify leads automatically, which suits teams with long sales cycles.
WhatConverts plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Call Tracking (Single Account) | $30 per month | Call and text tracking, instant tracking numbers, number swapping on the website, call recording and API access for a single account. |
| Plus (Single Account) | $60 per month | Adds form and chat tracking, campaign and keyword reporting, and Bing, Google Ads and Analytics integrations. |
| Pro (Single Account) | $100 per month | Adds call flows that route callers, a report builder, scheduled reports and HIPAA-compliant tracking, on top of everything in Plus. |
| Elite (Single Account) | $160 per month | Adds customer journey views, multi-click attribution, pages-visited tracking and lead intelligence rules for automatic qualification. |
| Plus (Unlimited Accounts) | $500 per month with a $250 usage credit | Agency plan with call, form and chat tracking, campaign reporting, ad platform integrations and API access. |
Checked November 2026.
What WhatConverts does
- Instant tracking numbers
- Numbers are provisioned immediately and swapped on the website by source, so a visitor from a paid ad sees a different number from an organic visitor.
- Form and chat tracking
- From Plus at $60, form and chat leads land in the same report as calls, with campaign and keyword detail, so one dashboard covers every lead type.
- Call flows
- Pro adds call flows that route callers to departments, along with a report builder and scheduled reports that can be sent to clients on a set schedule.
- Multi-click attribution
- Elite shows customer journeys and credits multiple touches, which helps when a buyer clicks several ads, visits several pages and only then calls the business.
- Lead intelligence rules
- Elite qualifies leads automatically by rules you set, so a sales team sees the better leads first. The vendor pages describe these as rules, not as an AI feature.
How WhatConverts handles your data
The privacy policy says data is stored in the United States and does not name data center locations. Customer call recordings, transcripts and other customer data have no fixed retention period, and data is kept only as long as needed for legal, business or tax purposes, while sales call recordings are kept up to 24 months. The policy does not state whether customer data trains models. Sub-processor AssemblyAI says the vendor opted out of training, and Anthropic says it does not train on data it receives. No SOC 2 or ISO 27001 certification is stated.
Where WhatConverts falls short in practice
- Calls only at $30. The entry plan has no form or chat tracking, which begins at $60, so a business with web forms pays double for full lead coverage and gets reporting by campaign and keyword only at that level.
- Higher tier for HIPAA. HIPAA-compliant tracking and call flows sit on Pro at $100, so a healthcare buyer cannot use the cheaper tiers, and the jump from $60 to $100 is a real cost for a small practice.
- Usage rates unpublished. Plan cards show a $0 usage line, but the per-usage rates were not published on the pages opened, so call-heavy accounts cannot be costed ahead of time.
- Few named integrations. The pages opened name only Bing Ads, Google Ads and Google Analytics, so CRM connectors have to be confirmed with the vendor before a team commits to a plan.
Works with
Alternatives to WhatConverts
WhatConverts: common questions
How much does WhatConverts cost?
Single-account plans are $30 for Call Tracking, $60 for Plus, $100 for Pro and $160 for Elite per month. An unlimited-account Plus agency plan is $500 per month with a $250 usage credit. Each plan includes a $30 usage credit per the pricing page text, and per-usage rates were not published.
Does WhatConverts use AI?
The vendor pages opened name no AI capability. The lead intelligence rules on Elite are described as rule-based automation that qualifies leads automatically. A sub-processor, AssemblyAI, is named for transcription in the privacy policy, so some machine processing exists, but it is not marketed as an AI feature.
Which plan has form tracking?
Plus at $60 per month adds form and chat tracking with campaign and keyword reporting. The $30 Call Tracking plan covers calls and texts only. Pro adds call flows and HIPAA-compliant tracking, and Elite adds multi-click attribution and customer journey views.
How long does WhatConverts keep call recordings?
The privacy policy gives no fixed period for customer call recordings or transcripts, saying data is kept as long as needed for legal, business or tax purposes. Sales call recordings are kept up to 24 months. Ask for a written retention schedule if you handle sensitive calls.
Is there a free trial for WhatConverts?
No free trial appeared on the pricing page we opened. The plans are billed monthly with a $30 usage credit included per plan. A buyer who wants a trial should ask the vendor directly, since the page does not say whether one is offered on request.