Software advice
Best AI Call Tracking Software in 2026
AI call tracking software is a service that assigns phone numbers to ads, web pages or print pieces, records which source produced each call, and then uses AI to transcribe, score or summarize the conversation, or to answer it with a voice agent. It is not a business phone system or a contact center suite, although some vendors sell both.
Quick answer
CallRail ranks first for its readable price ladder, 14-day trial and Voice Assist answering agent. CallTrackingMetrics fits agencies and sales teams that need white label and a softphone. Convirza fits buyers who want AI call scoring on a free plan.
A marketer choosing call tracking faces a split. Basic tracking, meaning a number per campaign and a report of which ad rang the phone, is a solved problem and cheap. The part vendors now sell as AI is different: transcripts, scoring of whether a call became a booking, and agents that pick up the phone. Prices for that layer vary widely, and several vendors publish none. This ranking weighs printed prices, which AI features the vendor names, plan gates, and what the vendor says about data. We read vendor pages in November 2026 and ran no tool, so performance claims are the vendors' own.
The 13 best AI call tracking software in 2026, ranked
There is no score. Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. How we rank.
| # | Tool | Best for | Free plan | Entry price |
|---|---|---|---|---|
| 1 | CallRail | Small agencies and local-service firms that want call, text and form attribution with a trial | Trial | $50 per month plus usage for Lead Tracking |
| 2 | CallTrackingMetrics (CTM) | Agencies and sales teams that need sub-accounts, white label and a softphone in one platform | No | $79 per month for Marketing Lite |
| 3 | Convirza | Teams that want AI call scoring and a voice agent without paying anything to start | Yes | $0 per month, with paid plans from $29 |
| 4 | Invoca | Large marketing and contact center teams that buy call intelligence by quote | No | Quoted |
| 5 | WhatConverts | Agencies that report leads from calls, forms and chats across many client accounts | No | $30 per month for Call Tracking |
| 6 | Nimbata | Marketers who want conversation analysis and CRM integrations at a low monthly fee | Trial | $0 plus usage on the Entry plan |
| 7 | WildJar | Australian and New Zealand agencies that want AI call transcription and white label dashboards | No | A$150 per month for Starter |
| 8 | Infinity | UK and European marketing teams with high call volumes and a need for a named ISO certificate | No | £349 per month for Starter |
| 9 | Mediahawk | UK businesses that want to match calls to actual sales records | No | £199 per month for Starter |
| 10 | AvidTrak | Small businesses that want the cheapest published plan plus an AI receptionist | Trial | $15 per month for Starter |
| 11 | iovox | Multi-location UK businesses that want AI agents across voice, chat, social and email | No | From £100 to £200 per month per location for AI Agents |
| 12 | Ringba | Performance marketers and call buyers who route and trade calls in real time | No | $147 per month for Business |
| 13 | Delacon | Australian brands tracking offline media such as print, radio, billboards and direct mail | No | Quoted |
- 1
CallRail takes first place because its ladder is the easiest to read: five priced tiers, a 14-day trial, and AI that is split into two clear products. Voice Assist answers calls and books appointments, while the Lead Conversion tier adds summaries and sentiment. The cost of that clarity is stacking: form tracking and transcripts sit on higher tiers, and usage is billed separately without published rates.
Strong on
- Voice Assist answers calls around the clock, qualifies leads and books appointments from $95 per month
- Lead Conversion adds call summaries, sentiment analysis and automatic conversion tagging
- Integrations named include Google Ads, Microsoft Ads, Meta, Salesforce, HubSpot and Slack
Weak on
- Form tracking needs the $95 tier and transcripts with sentiment need the $150 tier
- Voice Assist overage is stated as both 50 and 55 calls on the same page
Skip it if: Teams that want one flat monthly price, since usage is added to every plan fee. Includes 5 local numbers, 250 minutes and 25 SMS; usage rates beyond that were not published.
- 2
CallTrackingMetrics ranks second because it covers the widest ground: attribution, AskAI call analysis, form tracking, white label and a softphone with live coaching. HIPAA and GDPR compliance is listed from the Pro tier. It sits behind CallRail since the entry tier lacks forms and call flows, usage is billed on top, and the Enterprise price appears as both $1999 and $1500 on the page.
Strong on
- Marketing Pro adds AskAI analysis, 3,000 transcribed minutes, form tracking and an open API
- Sales Engage adds a VoIP softphone, smart dialer, skill-based routing and live coaching
- Agency sub-accounts and white label start at Marketing Pro, $179 per month
Weak on
- Marketing Lite has no form tracking, call flows or premium integrations
- Enterprise is listed at $1999 per month, with a $1500 figure in another table
Skip it if: Solo operators who want a small plan, since the useful features begin at $179 per month. Billed monthly; $65 billed yearly. Transcription minutes, numbers and texts are charged separately on top.
- 3
Convirza is third because it is the only tool here with a free plan that includes AI scoring: 100 scored calls a month, no card, plus an AI voice agent. Scoring metrics such as booking intent and script adherence suit quality review. The catch is data use: transcripts may train Convirza's own scoring models unless the customer opts out or a BAA applies.
Strong on
- AI Scoring panel rates conversion, booking intent, script adherence and upsell attempts
- Free plan includes an AI voice agent plus API and MCP access
- Agency tier at $149 per month adds white label, unlimited projects and Salesforce integration
Weak on
- Starter allows one seat and one project; extra seats are $5 and extra projects $15
- Call transcripts may train the vendor's scoring models unless the customer opts out
Skip it if: Regulated teams that cannot allow transcript training without a signed BAA or an opt-out. Free plan has $20 one-time credits and 100 scored calls monthly. The per-answered-call usage rate is not published.
- 4
Invoca ranks fourth because the AI is the most developed on this list while the price is hidden. Signal AI, PreSense routing and AI quality management are named, but they are add-ons with no listed prices. SOC 2 Type 2, PCI DSS and HIPAA badges are shown. A buyer must go through sales to learn even the entry cost, which holds it below the tools with printed prices.
Strong on
- Pro tier includes 6,000 annual numbers, offline conversion import, APIs and webhooks
- Signal AI and AI-powered quality management score and surface insight from conversations
- Footer badges show SOC 2 Type 2, PCI DSS and HIPAA with a BAA available
Weak on
- No prices or trial are published; every plan is a custom quote
- Signal AI, PreSense and quality management are add-ons without listed prices
Skip it if: Small businesses that need to compare prices before talking to a salesperson. Invoca publishes no prices; every plan shows Get a Quote, and pricing depends on unspecified factors.
- 5
WhatConverts ranks fifth: it has the lowest published entry price among the multi-channel tools and a clean four-step ladder from $30 to $160. Its pages name no AI product, and lead intelligence is described as rules. That keeps it behind tools with named AI features, though buyers who only need attribution may care less. HIPAA tracking and call flows wait until the $100 tier.
Strong on
- Plus at $60 adds form and chat tracking with campaign and keyword reporting
- Elite at $160 adds multi-click attribution, customer journey views and lead qualification rules
- An unlimited-account agency plan costs $500 per month with a $250 usage credit
Weak on
- Vendor pages name no AI capability; lead intelligence is described as rule-based
- Call flows and HIPAA-compliant tracking need the Pro plan at $100 per month
Skip it if: Buyers who need AI call scoring or an AI answering agent, since none is named. Single-account plan, billed monthly; each plan includes a $30 usage credit and per-usage rates were not published.
- 6
Nimbata is sixth because its entry plan costs nothing beyond usage and its AI answers questions you write, such as booked or quoted. Integrations are the widest named here, from Pipedrive to GoHighLevel and Zapier. Two unlabeled prices per plan, a trial capped at 50 answered calls and indefinite data retention hold it below tools with firmer terms.
Strong on
- AI conversation analysis adds sentiment, purchase intent and a lead score to each call
- Server-side tracking sends call conversions when browser tracking misses them
- Marketing tier lists CRM integrations including HubSpot, Salesforce, Pipedrive and Zoho
Weak on
- Trial is capped at 2 tracking numbers and 50 answered calls
- API and webhooks appear on the Agency plan only
Skip it if: Companies that need a stated retention limit, since the policy says data is kept indefinitely. Paid plans show two figures each, such as $35 and $39 for Pro, without a label.
- 7
WildJar sits seventh as a regional pick. Starter bundles 4 numbers, 500 minutes and AI transcription, and the vendor names several AI agents, from lead handling to voice and SMS. Hosting in Australia is stated. Points against it: AI add-on prices differ between sections of the page, the UK price shows two figures, and there is no standard trial.
Strong on
- Starter bundles tracking numbers, 500 call minutes, AI transcription and Google Ads and HubSpot links
- Agency plan adds a white label dashboard, unlimited client accounts and reseller margin on usage
- Privacy policy states the service is hosted and managed in Australia
Weak on
- AI Voice Agent pricing appears as A$1.50, A$1.20 and A$0.90 per answered call
- Starter is capped at 4 numbers and 500 minutes
Skip it if: Buyers wanting a free trial, since only the first month's invoice is waived. Prices differ by region; Starter is all inclusive, and Growth and Agency are A$89 plus usage.
- 8
Infinity ranks eighth because the price of entry is high and the plan ladder jumps from £349 to £1,495. What it offers in return is volume allowances stated per tier, a shown ISO 27001 certificate and UK or EU hosting for European customers. Smart Voice uses voice AI to engage missed callers, but its price is on application.
Strong on
- Tiers state call and number allowances, from 1,000 calls and 30 numbers on Starter
- Footer shows an ISO 27001 certificate, with UK or EU servers for European customers
- Smart Voice engages missed callers and qualifies intent with voice AI
Weak on
- Salesforce or HubSpot integration needs Pro at £2,500 per month
- Two prices are shown per plan, and the page does not label the current one
Skip it if: Small businesses with a few hundred calls a month, who would pay for unused capacity. Billed monthly under a 12-month agreement; the page shows £549 beside the £349 without a label.
- 9
Mediahawk is ninth: it has printed GBP prices and a Sales Matching feature that ties calls to sales records, which few rivals describe. Against that, the pages opened name no AI capability, the privacy policy says data is stored outside the UK and EEA without naming where, and API access is limited to the unpriced Enterprise tier.
Strong on
- Professional adds Sales Matching, advanced attribution and a dedicated account manager at £299
- Starter includes unlimited users and tracks calls, forms and chat conversions
- Onboarding is free and included in every plan
Weak on
- API and webhooks are on Enterprise only, which has no published price
- Vendor pages opened name no AI features at all
Skip it if: Buyers who want AI analysis of calls or a named hosting region. £179 per month billed annually; onboarding is free and included. Enterprise is price on application.
- 10
AvidTrak ranks tenth. It has the lowest published price here, with all three plan prices and overage rates printed, and it names an AI voice assistant, an AI performance analyst and AI call transcription. Reasons for the lower rank: pricing covers only the US and Canada, integrations are not named on the pages opened, and the plan-by-plan feature table could not be read.
Strong on
- Starter at $15 includes 5 local numbers, 500 recording minutes and 50 CNAME lookups
- Leena is an AI voice assistant and Avidia an AI performance analyst
- Trial gives a $20 credit for 14 days without a credit card
Weak on
- Pricing applies to the US and Canada; other markets are not priced
- Named integrations were not found on the pages opened
Skip it if: Agencies outside North America or teams that depend on named CRM connectors. Priced in USD for the US and Canada; includes 5 local numbers and 500 local minutes, with overage per minute.
- 11
iovox ranks eleventh because its pitch has shifted toward AI agents on voice, web chat, WhatsApp and email, and its call tracking is sold as a separate Call Intelligence product from £2,000 per month. The indicative prices are stated, yet nothing is fixed, and hosting is described only as secure servers. It suits larger multi-location buyers rather than a single site.
Strong on
- AI Agents cover voice, web chat, social messaging and email with appointment booking
- Call Intelligence includes unlimited recording, call whispers and AI transcriptions
- Salesforce, HubSpot and Zoho connectors come with the platform
Weak on
- Call Intelligence starts at £2,000 per month, a steep entry for one location
- No plan names or fixed prices are published
Skip it if: Single-location businesses wanting a low monthly fee for basic call tracking. Indicative only; Call Intelligence starts at £2,000 per month plus usage. Every deployment is custom-quoted.
- 12
Ringba is twelfth because it is built for pay-per-call and lead-generation operators: predictive routing, ring trees, real-time bidding and ping/post call trading are its core. For a business that only wants attribution, that is surplus. The homepage labels just one product as AI, AI Voice Bots, and the vendor pages do not state its maker or country.
Strong on
- Professional adds white label, ring trees, predictive routing and revenue recovery at $297
- Enterprise adds real-time bidding and ping/post call trading
- Privacy page describes separate EEA, US and Canada processing regions
Weak on
- Usage is charged on every plan, and enterprise usage rates are not published
- Only AI Voice Bots is labeled as AI on the pages opened
Skip it if: Ordinary service businesses, since the tooling targets call buyers, sellers and affiliate networks. Billed monthly; usage such as $0.055 per local tracking minute is charged on top of every plan.
- 13
Delacon is last because there is no price, plan name or trial to judge. What the pages do show is a useful niche: a unique number per print ad, billboard, radio spot or mailer, plus AI speech analytics for categories, topics and sentiment. Hosting is not named and the privacy policy exists in several versions with differing wording.
Strong on
- Unique tracking numbers for print, billboards, radio and direct mail alongside dynamic number insertion
- AI speech analytics reports call categories, topics and sentiment
- SMS360 sends automated text messages after each call
Weak on
- No prices, plan names or trial are published; cost comes only from a demo
- Hosting location is not stated, and privacy wording differs between versions
Skip it if: Buyers who need to see a price list before booking a demo. Delacon publishes no prices or plan names; the only purchase path is a demo request.
How these AI call tracking software were judged
How good is the AI in call tracking software?
AI in call tracking falls into three jobs: reading calls, scoring them and answering them. Convirza names AI Scoring for booking intent and script adherence. Nimbata asks the AI questions you wrote, such as booked or quoted. CallRail pairs Voice Assist, which answers calls and books appointments, with sentiment analysis on a higher tier. Invoca lists Signal AI and quality management as add-ons. WhatConverts and Mediahawk name no AI on the pages we read. Test any tool by running twenty of your own recorded calls through it and checking how many outcomes the AI labels correctly.
What does AI call tracking software cost per month?
Published entry prices run from $15 to £349 a month, and most add usage. As of November 2026, AvidTrak Starter is $15, WhatConverts $30, CallRail $50, CallTrackingMetrics $79 and Ringba $147. WildJar Starter is A$150, Mediahawk £199 and Infinity £349. Convirza is free for 100 scored calls a month. Invoca and Delacon publish no prices, and iovox gives only indicative figures. Several pages show two prices per plan or conflicting figures, so ask for the invoice amount for your call volume, including per-minute usage, before you sign.
Where do call tracking vendors keep recordings and transcripts?
Call recordings contain names, addresses and sometimes health or card details, so location and AI use matter. WildJar states hosting in Australia, Infinity offers UK or EU servers for European customers, and Ringba describes separate EEA processing. CallRail, CallTrackingMetrics and Invoca state United States hosting. Convirza says transcripts may train its own scoring models unless the customer opts out or a BAA applies. Invoca shows SOC 2 Type 2, and Infinity an ISO 27001 certificate. Most other pages are silent on training and retention, so request both answers in writing.
How hard is it to switch call tracking providers?
Switching is harder than it looks because the tracking numbers are the asset. Numbers sit on the vendor's carrier account, and moving them means a port request while the website swap code, ad destination URLs and CRM mappings are changed. History of calls and recordings usually has to be exported before cancellation; WildJar's policy gives no guarantee data survives termination. Contract terms differ: Infinity bills monthly under a 12-month agreement, CallTrackingMetrics offers 2-year pricing, and Ringba says no contracts. Ask about number porting and recording export before you buy.
Which call tracking tool fits your business?
Match the tool to the job. A local-service firm or small agency fits CallRail or WhatConverts. An agency that wants white label and sub-accounts looks at CallTrackingMetrics, Nimbata or WildJar. A team that cares about call quality and scoring fits Convirza or Invoca. UK buyers with larger budgets look at Infinity or Mediahawk, while print and radio advertisers in Australia look at Delacon. Pay-per-call operators fit Ringba. Count how many tracking numbers you need first, because allowances differ by tier and usage billing can exceed the plan fee.
How to choose an AI call tracking platform in three steps
- Count numbers, minutes and form submissions before comparing prices. List how many tracking numbers you need, how many call minutes you expect each month and whether you must track forms or chats. Entry plans cap these differently: AvidTrak Starter includes 5 numbers and 500 minutes, CallRail Lead Tracking 5 numbers and 250 minutes, and Infinity Starter 1,000 calls and 30 numbers. Then price the usage on top, which several vendors do not publish. A cheap plan with a low allowance can cost more than a mid tier once overage applies.
- Record twenty real calls and run them through each AI feature. Take twenty calls from your own business, including missed calls, wrong numbers and sales calls, and run them through every trial that includes transcripts or scoring. Mark which calls the AI classified correctly as booked, quoted or spam. Include a call in a second language or with bad audio if you have one. Compare accuracy, setup time and the cost per transcribed minute, and ask whether the transcripts are used to train the vendor's models or shared with a speech-to-text subprocessor.
- Ask for number porting and export terms in writing. Before paying, ask whether your tracking numbers can be ported to another carrier, how long a port takes, and in what format recordings and call logs can be exported. Ask what happens to stored data at termination and whether a long contract applies. Infinity bills under a 12-month agreement and CallTrackingMetrics lists 2-year pricing. Get the retention period for recordings in writing too, as several privacy policies do not give a fixed number, and Nimbata's says data is kept indefinitely.
Frequently asked questions
What is the best AI call tracking software in 2026?
CallRail ranks first here because it prints five plan prices, offers a 14-day trial and sells Voice Assist, an AI agent that answers calls and books appointments. CallTrackingMetrics ranks second for agencies and sales teams, and Convirza third for AI scoring on a free plan. The right pick still depends on call volume, and usage fees apply on most plans.
Is there a free AI call tracking tool?
Convirza has a free plan with $20 in one-time credits and 100 scored calls a month, with no card needed. Nimbata's Entry plan costs $0 plus usage, and CallRail, Nimbata and AvidTrak offer trials. AvidTrak's trial is a $20 credit lasting 14 days. Free tiers are small, so check how many calls and numbers they allow before relying on one.
Which call tracking software publishes no prices?
Invoca and Delacon publish no prices, and iovox gives only indicative figures: AI Agents from £100 to £200 per month per location and Call Intelligence from £2,000 per month plus usage. Invoca shows Get a Quote on every plan, and Delacon offers only a demo request. Ask for a written quote that includes usage and add-ons.
Does call tracking software record calls, and is that legal?
Most platforms here record calls, and Delacon plays a recording notice before a call connects, while Nimbata lists consent controls. Whether recording is lawful depends on where caller and callee are, and some places require consent from every party. The vendors' pages do not replace legal advice, so confirm your obligations and set an announcement on the numbers you track.
Can AI call tracking software answer calls for me?
Yes, several vendors sell an AI answering agent. CallRail Voice Assist starts at $95 per month and books appointments, AvidTrak names Leena as an AI voice assistant, WildJar lists an AI Voice Agent add-on, Ringba lists AI Voice Bots and iovox sells AI Agents. Pricing for these is usage-based or quoted, and the vendor pages do not give accuracy figures.
How much does CallRail cost compared with CallTrackingMetrics?
CallRail Lead Tracking starts at $50 per month plus usage, with a 14-day trial. CallTrackingMetrics Marketing Lite starts at $79 per month, or $65 billed yearly, and its first month's plan fee is waived. Both bill usage separately and neither published per-usage rates on the pages we read. CallTrackingMetrics adds sub-accounts and white label at $179, CallRail form tracking at $95.
Which call tracking tools are based in Europe or the UK?
Infinity, Mediahawk and iovox state a United Kingdom base on their vendor pages. Infinity offers UK or EU servers for European customers, and Ringba describes EEA processing in the EEA, though it does not state where the company is based. Mediahawk's policy says data is stored outside the UK and EEA, so a UK address does not settle where data sits.
Do call tracking tools work with Google Ads and HubSpot?
Most do. CallRail, CallTrackingMetrics, Delacon, Infinity, Invoca, Nimbata and iovox name Google Ads and HubSpot or Salesforce connectors, and WildJar lists Google Ads and HubSpot on Starter. Plan gates apply: CallTrackingMetrics puts HubSpot on Marketing Pro and Salesforce on Sales Engage, and Infinity needs Pro for Salesforce or HubSpot. Check which tier unlocks your CRM before choosing.