Tool profile
Culture Amp: cost, fit and limits
Culture Amp is an employee experience platform made by Culture Amp Pty Ltd, an Australian company, that sells Engage for surveys and Perform for reviews, goals and feedback, with an AI Coach built into both products and prices quoted by sales.
What to know first
Culture Amp sells Engage, Perform and a full platform, and the pricing page shows no dollar figures. It says pricing depends on the number of employees, product chosen and service tier, and all products are billed annually. Support tiers change at under 200, 200 to 999 and 1,000 or more employees. The page says AI Coach is included in every plan.
Culture Amp at a glance
| Maker | Culture Amp Pty Ltd, Australia |
|---|---|
| Free plan | No |
| Entry price | Quote only |
| API access | No |
| Category | Best AI Performance Management Software in 2026, rank 4 of 10 |
| Website | cultureamp.com |
Who Culture Amp is best for
Companies that start with employee surveys
Engage lists ready-to-use surveys, pulse surveys, retention insights, benchmarking and AI comment summaries, so a survey-first buyer can start there and add Perform later.
HR teams that want expert help
The pricing page ties service to company size, with a People Scientist results call and coaching for 1,000 or more employees and one-on-one Customer Success from 200 employees.
Multinational employers
The page lists a multilingual platform under every plan, and the privacy policy lets the customer pick a US, European or Australian server region for stored data.
Culture Amp plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Quote only | No public price | Engage, Perform and the full platform are priced by number of employees, product and service tier, billed annually, with a quote requested from sales. |
Checked October 2026.
What Culture Amp does
- AI Coach
- The pricing page says AI Coach turns workforce data into instant insights and tailored action plans, and helps with writing reviews and having difficult conversations, for managers who want guidance during the cycle.
- AI comment summaries
- Engage lists AI comment summaries, so HR does not have to read each open-text answer. Check the summaries against raw comments on a small survey first.
- Survey library and action plans
- Engage lists ready-to-use surveys, DEI and onboarding or offboarding surveys, pulse surveys, benchmarking and proven action plans, which gives a first-time survey owner a starting point.
- Performance tools
- Perform lists continuous feedback, reviews and calibration, 1-on-1 conversations, development plans, goals and 360-degree feedback, which covers a full yearly cycle. The page lists these modules without prices.
- Chat and compensation links
- The integrations page names Slack, Microsoft Teams, Pave for compensation, Go1 and LifeLabs Learning, and a developer API that pulls Culture Amp data into other systems.
How Culture Amp handles your data
Culture Amp's privacy policy says servers are in the US, Europe and Australia and that data is hosted on the servers the customer's company opted for. Personal information is kept while services are provided, and encrypted backups for up to 90 days. It names Anthropic's Claude and Google's Gemini as LLMs accessed via Culture Amp managed VPCs. It does not say whether customer data trains AI models, and de-identified data may be used for algorithm improvements. The pricing page cites GDPR and SOC 2 but the FAQ says SOC 2 Type I was recently acquired.
Where Culture Amp falls short in practice
- Certification wording differs. The pricing page says full GDPR and SOC 2 compliance while its FAQ says a SOC 2 Type I certification was recently acquired. Ask for the actual report and its type.
- No list price. Only a quote gives a figure, and it depends on headcount, product and service tier, so comparing with a published per-user price takes a sales call.
- Training use unclear. The privacy policy allows de-identified data for algorithm improvements and does not say if customer data trains models, so ask for a written statement and the subprocessor list.
Works with
Alternatives to Culture Amp
Culture Amp: common questions
How much does Culture Amp cost?
Culture Amp lists no dollar figures as of November 2026. The pricing page says pricing depends on the number of employees, product chosen and service tier, and that all products are billed annually. A quote is requested through sales, so ask for it per product and per headcount band.
Can Culture Amp data be stored in Europe?
The privacy policy says servers are in the US, Europe and Australia, and that data is hosted on the servers opted for by the customer's company. Support requests are handled by a provider hosting data in Ireland. Confirm the chosen region in the contract.
Does Culture Amp train AI on our data?
The privacy policy does not say whether customer data trains AI models. It names Claude and Gemini as LLMs reached through Culture Amp managed VPCs and allows de-identified data for algorithm improvements. Ask for a written statement before signing. Culture Amp also lists a subprocessor list on its site.
What is the difference between Engage and Perform?
Engage covers surveys, pulse surveys, benchmarking, action plans and AI comment summaries. Perform covers feedback, reviews and calibration, 1-on-1s, goals, development plans and 360 feedback. They are separate products, and the page says AI Coach is built into both. Both are billed annually, so a team can start with surveys only.
Does the support level depend on company size?
Yes. The pricing page lists group Customer Success and training resources for under 200 employees, a one-on-one Customer Success partner and project management from 200 to 999, and People Scientist calls and coaching for 1,000 or more. Chat and email support runs 24/5.