Tool profile
Fresha: cost, fit and limits
Fresha is a booking and business management platform made by Fresha.com SV Limited for salons, barbershops and spas, covering online booking, point of sale and team management, with an optional AI Concierge add-on that answers client calls and messages.
What to know first
Fresha sells an Independent plan at €14.95 a month for one calendar column and a Team plan at €9.95 per bookable team member, both with a 7 day trial. Enterprise is custom for businesses above 20 team members. The AI Concierge is a separate monthly add-on per location, with a messaging tier and a calls and messaging tier. Texts and terminals are metered extras, so volume shapes the bill.
Fresha at a glance
| Maker | Fresha.com SV Limited, Not stated on the vendor pages |
|---|---|
| Free plan | Free trial only |
| Entry price | €14.95 per month (Independent, 7 day trial) |
| API access | No |
| Category | Best AI Salon Software in 2026, rank 1 of 11 |
| Website | fresha.com |
Who Fresha is best for
Solo beauty professionals
Independent covers a single calendar column at a flat monthly fee, with 20 free messages and 50 free marketing emails each month before metered charges start.
Growing teams adding chairs
Team pricing is per bookable member, so each new stylist adds €9.95 rather than forcing a jump to a larger tier.
Shops testing an AI front desk
The AI Concierge is optional and priced per location, which lets an owner trial call answering without changing the underlying booking plan.
Fresha plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Independent | €14.95 per month | One calendar column for single person businesses, with 20 free messages, 50 free marketing emails monthly, email and chat support and a 7 day trial. |
| Team | €9.95 per team member per month | Several calendar columns, 20 free messages and 50 free marketing emails per team member, phone, chat and email support, and a 7 day trial. |
| Enterprise | Custom rates | Aimed at high-volume businesses with more than 20 team members; pricing is arranged through contact with sales. |
| AI Concierge, messaging only | €28.95 per location per month | Unlimited messaging handled by the AI Concierge, sold as an optional add-on to a Fresha plan. |
| AI Concierge, calls and messaging | €94.95 per location per month | Unlimited messaging plus 200 call minutes per location each month, then €0.57 for every additional minute. |
Checked November 2026.
What Fresha does
- AI Concierge
- Answers client calls and messages at any hour as an optional paid add-on. The privacy notice names OpenAI and Anthropic as the model providers that process these conversations.
- Booking channels
- Clients can book through a Fresha client app, direct booking links, or Facebook and Instagram, so one calendar collects requests from several places without staff retyping details into it.
- Payments and checkout
- Point of sale takes online and in-person payments, upfront payments and Klarna instalments. Terminal devices start from €119 each on the pricing page, so card hardware is a separate purchase.
- Team management
- Shift scheduling, timesheets, tips and sales commissions are built into the Team tier, which keeps payroll preparation inside the same system as the calendar and the commission reports.
- Messaging and consultation forms
- Client Connect handles messages and consultation forms. Texts beyond the 20 free monthly cost €0.15 each, so a salon that confirms every appointment by text should price that volume in early.
- Google Rating Boost
- A prompt asks clients for a Google review after a visit, offered as a paid feature at €13.95 per location per month, aimed at building public review volume.
How Fresha handles your data
Fresha's privacy notice says it does not use AI Concierge content to train or improve AI or machine learning models, and that the model providers may not use it for training either. It adds that those providers delete content once processed, subject to short security retention. A Fresha retention period for other client records was not read, the pages named no hosting region, and no certifications were listed on the pages we opened. Ask for those points in writing.
Where Fresha falls short in practice
- Metered extras change the bill. Text messages cost €0.15 after the free allowance, the calls and messaging concierge bills per minute past 200, and terminals are bought separately. A busy salon should model these before trusting the headline price.
- Outside model providers see conversations. Concierge messages are processed by named third party model providers. The notice limits their use, but it still means client conversations leave Fresha's own systems, which some owners will want to disclose to clients.
- Few named integrations. The pages read name Klarna, social booking channels and WhatsApp notifications, but no accounting or CRM connectors, so bookkeeping handoffs may depend on exports, which is worth testing during the trial.
Works with
Alternatives to Fresha
Fresha: common questions
How much does the Fresha AI Concierge cost?
The messaging only tier is €28.95 per location each month. The calls and messaging tier is €94.95 per location, includes 200 call minutes monthly, then charges €0.57 per extra minute. Both sit on top of the plan fee, so a one location shop on Independent pays the plan plus the add-on.
Does Fresha use my client messages to train AI?
Per its privacy notice, Fresha does not use AI Concierge content to train or improve AI or machine learning models, and its model providers may not either. The notice names OpenAI and Anthropic as providers and says content is deleted after processing, subject to short security retention.
Is there a free trial for Fresha?
Yes, the pricing page gives both Independent and Team a 7 day trial. It does not describe a permanent free plan. The AI Concierge is priced as an add-on on the same page, and the page does not say whether it is included in the trial.
What happens when a salon has more than 20 team members?
Fresha lists Enterprise for businesses with over 20 team members and shows custom rates rather than a figure. Contact with sales is the stated route, so budgeting for a large chain requires a quote and a conversation about support and migration.
Which payment extras does Fresha charge for?
The pricing page lists terminal devices from €119 each and Klarna instalments among payment options. Texts cost €0.15 each after 20 free monthly. Processing rates were not part of what we read, so ask for the current card rate before switching.