Tool profile
SimplyBook.me: cost, fit and limits
SimplyBook.me is an online appointment scheduling system made by SimplyBook.me Ltd for service businesses across many industries, including beauty and wellness, offering booking websites, widgets, payments, client profiles and an AI scheduling assistant called Ask Simply.
What to know first
SimplyBook.me is a general booking system that serves salons among other industries such as education, medical and sports. It has a Free plan with 50 included bookings, then Basic at €11.9 a month, Standard at €24.9 and Premium at €49.9 when billed annually. Included bookings and provider counts grow by tier. Ask Simply is an admin assistant, and AI Voice Booking appears on the homepage.
SimplyBook.me at a glance
| Maker | SimplyBook.me Ltd, Not stated on the vendor pages |
|---|---|
| Free plan | Yes |
| Entry price | €0 per month (Free plan, 50 included bookings) |
| API access | No |
| Category | Best AI Salon Software in 2026, rank 4 of 11 |
| Website | simplybook.me |
Who SimplyBook.me is best for
Solo practitioners on a budget
The Free plan includes one provider, 50 bookings, a booking website and a widget, with no credit card needed to start.
Salons that want a WordPress booking widget
A WordPress widget and booking website options let a small shop add scheduling to an existing site without moving it.
Owners who need a security certificate
The security page cites ISO 27001:2022 under a management system certified by NQA, which helps with client questionnaires from larger partners.
SimplyBook.me plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | €0 per month | 50 included bookings, 1 provider, booking website and booking widget, plus the admin app. No credit card is needed for this plan. |
| Basic | €11.9 per month billed annually (€13.9 monthly) | 100 included bookings and 3 providers, with the client app, payments, deposits, tips and sales (POS) added to the free options. |
| Standard | €24.9 per month billed annually (€29.9 monthly) | 500 included bookings and 8 providers, with a branded client app added to the Basic options. |
| Premium | €49.9 per month billed annually (€59.9 monthly) | 2,000 included bookings, 30 providers and unlimited custom features, with HIPAA and SAML SSO options. Marked most popular. |
Checked November 2026.
What SimplyBook.me does
- Ask Simply
- An AI scheduling assistant inside the admin that makes configuration changes on request, for example creating a new location, instead of the owner hunting through settings.
- AI Voice Booking
- Named on the homepage and in the site navigation. We did not read detailed documentation, so call handling limits, supported languages and pricing should be requested from the vendor before relying on it.
- Booking website and widgets
- A hosted booking website, an embeddable widget and a WordPress widget let clients book from wherever the business already has a presence, whether that is its own site or a social profile.
- Payments and sales
- Payments, deposits, tips and a sales (POS) tool cover online and onsite bookings from the Basic plan upward, while the Free plan stays limited to the booking basics.
- Social bookings
- Facebook and Instagram bookings let clients reserve from a business profile rather than visiting a separate page, and those reservations land in the same calendar as website bookings.
- Calendar sync and client profiles
- Calendar sync keeps personal calendars aligned, and client profiles store contact history for repeat visitors, so a returning client does not re-enter details each time.
How SimplyBook.me handles your data
The security page states an ISO 27001:2022 certificate for its information security management system, certified by NQA, and says it uses top-tier data centers that follow ISO 27001 or an equivalent. It does not name hosting regions. The pages we read did not say whether customer content is used to train AI models, and they gave no retention period. Premium lists HIPAA and SAML SSO options for businesses that need them.
Where SimplyBook.me falls short in practice
- Not built for salons alone. Beauty is one of several industries served, so staff commissions, stock depth and consumer marketplaces are thinner than at salon specific suites. Retail-heavy shops may outgrow it.
- Booking and provider caps. Included bookings run 50, 100, 500 and 2,000 across tiers, and providers 1, 3, 8 and 30. A busy salon can reach a cap before it reaches the next tier's price comfort.
- AI details are light. The pages we read describe Ask Simply as a configuration helper and name AI Voice Booking without detail, so neither is proven as a full receptionist yet.
Works with
Alternatives to SimplyBook.me
SimplyBook.me: common questions
Is SimplyBook.me really free?
Yes, the Free plan is €0 a month and includes 50 bookings, one provider, a booking website and widget, and the admin app, with no credit card needed. Paid plans add bookings, providers, a client app, payments and deposits, so busy salons typically outgrow it quickly.
What does Ask Simply do?
Ask Simply is an AI scheduling assistant in the admin area. The vendor's example is creating a new location when asked, so it works as a configuration helper rather than a client-facing receptionist. AI Voice Booking is the separate feature named for call handling.
How many bookings and providers does each plan include?
Free includes 50 bookings and 1 provider, Basic 100 and 3, Standard 500 and 8, and Premium 2,000 and 30. Prices are €0, €11.9, €24.9 and €49.9 monthly when billed annually, a little more when billed monthly, and the page marks Premium as most popular.
Does SimplyBook.me hold a security certification?
Its security page states ISO 27001:2022 for the information security management system, certified by NQA, and says its data centers follow ISO 27001 or an equivalent. It does not name regions, so request the hosting location and data processing terms for client records.
Which accounting and marketing tools connect?
The integrations page names QuickBooks, Xero and FreshBooks for accounting, and Mailchimp, Slack and Outlook for other work. Zapier is also listed. Check that the connection you need exists on your plan, since we did not read plan-by-plan integration limits.