Tool profile
Lytho: cost, fit and limits
Lytho is a creative operations platform that combines creative workflow, online proofing and digital asset management, with AI-powered asset management and an AI Teammates add-on for compliance scans, sold through custom quotes to in-house creative and brand teams.
What to know first
Lytho sells Standard, Professional and Enterprise plans, all by custom quote, and each includes Creative Workflow, Reviews and Digital Asset Management. The comparison table shows Get pricing for every plan and no amounts. AI Teammates are an add-on, and AI Insights and AI DAM bundles appear in Enterprise. Servers sit in the Netherlands according to the privacy policy. Maker details were not stated on the pages read.
Lytho at a glance
| Maker | Not stated on the vendor pages, Not stated on the vendor pages |
|---|---|
| Free plan | No |
| Entry price | Quote only |
| API access | Yes |
| Category | Best AI Creative Proofing Software in 2026, rank 4 of 12 |
| Website | lytho.com |
Who Lytho is best for
Brand teams governing assets
An asset library with expiration controls and rights management sits beside the review step, so approved files and their usage rules stay together after sign-off.
Creative departments with intake
Structured intake forms and status visibility let a request move from a marketer's brief to a finished approved file without a separate project tool.
Regulated marketing groups
A timestamped record of every review and approval supports audits, and AI Teammates can run compliance checks at each workflow stage and in web tools through a Chrome extension.
Lytho plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Standard | Custom quote | 10 core users, 500 GB storage, up to 100 active projects, up to 10 templates, 120 days of audit history, one brand and Box, Dropbox, Google Drive, OneDrive and Zapier integrations. |
| Professional | Custom quote | 25 core users, 2 TB storage, unlimited active projects and templates, unlimited audit history, SSO, campaigns, resource management, unlimited brands and API access with rate limits. |
| Enterprise | Custom quote | Unlimited core users, 5 TB storage, all Professional features, AI Insights and AI DAM bundles and Tempo. |
Checked November 2026.
What Lytho does
- Structured intake and approvals
- Requests enter through forms, move through one-click approvals and show their status to everyone involved, which replaces email chains about where a job stands. Status stays visible to requesters and approvers, so questions about where a job stands no longer need a meeting.
- Governed asset library
- The digital asset library supports expiration controls and rights management, so teams can retire a file when a license ends instead of hunting for copies.
- AI Teammates add-on
- AI Teammates scan content at each workflow stage and in web tools through the Chrome extension, including AI compliance checks. They are sold as an add-on to the plans.
- Performance reporting
- Reporting by team and campaign shows where work waits, and approval and brand rules built into the workflow keep status data consistent across projects. Rules for brand and approval live inside the workflow, so a file cannot skip a stage that a team has defined for it.
How Lytho handles your data
The privacy policy says servers are located in the Netherlands and that personal data is processed within the European Economic Area where possible. It states that website inquiries are stored up to one year after last contact and quotations up to eight years, but that text covers website data rather than customer files. Certifications such as SOC 2 and ISO 27001 were not named on the pages read, and no statement about training AI models on customer content appeared. Ask for the security documentation and the AI add-on terms during a sales conversation.
Where Lytho falls short in practice
- No published prices. Every plan is a quote, so a team cannot compare cost against Ziflow or Filestage until after a sales call, and annual contract terms are not visible beforehand.
- Proofing is one module. The review tool arrives inside a larger suite with workflow and asset management. A team that wants only markup and approvals may pay for modules it does not use.
- Maker not named. The pages read did not name the legal entity behind Lytho or its headquarters, so a procurement team must request those details for the contract.
Works with
Alternatives to Lytho
Lytho: common questions
Does Lytho publish its prices?
No. The FAQ says pricing is customized to each organization, and the comparison table shows Get pricing for all three plans with no amounts. Expect to contact sales, and ask what the AI Teammates add-on and the AI DAM bundles cost separately from the base plan.
What are Lytho AI Teammates?
The vendor describes them as an add-on that scans content at each workflow stage and in web tools through the Chrome extension, including AI compliance checks. The pages we read gave no detail on models, accuracy or which rules you can configure.
Where does Lytho host customer data?
The privacy policy says servers are located in the Netherlands and personal data is processed within the EEA where possible. That policy covers website data, so confirm hosting for the product itself, and ask whether AI add-ons process files outside the EEA.
Does Lytho include digital asset management?
Yes. Creative Workflow, Reviews and Digital Asset Management come in each plan tier, with storage from 500 GB on Standard to 5 TB on Enterprise. The asset library supports expiration controls and rights management for governed files. Storage is 500 GB on Standard, 2 TB on Professional and 5 TB on Enterprise, according to the pricing page.
How many users does Lytho allow?
Standard includes 10 core users, Professional 25 and Enterprise unlimited core users, according to the pricing page. Storage and active project limits rise with the tier. The pages did not describe whether reviewers outside the core count are free. Ask whether outside reviewers count toward the core users, since the pages we read did not say.