Tool profile
Submagic: cost, fit and limits
Submagic is an AI short-form video tool that adds automatic captions, caption translation and edits such as zooms and bad-take removal to vertical clips, sold per member on Starter, Pro, Business and Custom plans. It is built for creators who publish clips on social platforms.
What to know first
Submagic's pricing page lists Starter at $19 per member monthly or $12 billed yearly, Pro at $39 or $23, Business at $69 or $41, and a custom tier. Plans are limited by credits, video count and video length: Starter takes 15 videos of up to 2 minutes. AI Auto Captions, AI Translate captions, AI Clean audio and AI Hook titles are named. A try-for-free button is shown with no stated terms, and the privacy page returned 404.
Submagic at a glance
| Maker | Turbo Studio S.A.S., France |
|---|---|
| Free plan | Free trial only |
| Entry price | $19 per month |
| API access | Yes |
| Category | Best AI Captioning and Subtitling Software in 2026, rank 3 of 11 |
| Website | submagic.co |
Who Submagic is best for
TikTok and Reels creators
Starter gives 15 videos a month with caption templates, AI Hook titles and 1080p at 30 FPS for clips under two minutes.
Small social agencies
Business lists 100 videos, 300 credits, 4K at 60 FPS and three publishing profiles per platform, priced per member. Pricing is per member, so a three-editor team pays three seats.
Editors who want less manual cutting
AI Remove bad takes and silences and AI Auto zooms (Pro) automate edits that otherwise take a pass in a timeline.
Submagic plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Starter | $19 per member per month, or $12 billed yearly | 45 credits, 15 videos, 2-minute maximum length, 1080p at 30 FPS, AI Clean audio, AI Hook titles and AI Translate captions. |
| Pro | $39 per member per month, or $23 billed yearly | 120 credits, 40 videos, 5-minute maximum length, Storyblocks b-rolls and audio, and AI Auto zooms. |
| Business | $69 per member per month, or $41 billed yearly | 300 credits, 100 videos, 30-minute maximum length, 4K at 60 FPS and three publishing profiles per platform. |
| Custom | Custom quote | Available through Contact sales; terms are not published on the pricing page. Ask sales for volumes, member counts and any API minutes included in the quote. |
Checked October 2026.
What Submagic does
- AI Auto Captions
- Submagic names AI Auto Captions as its core feature, with Standard caption templates on Starter and Premium templates on Pro and Business. Premium templates are a paid-tier upgrade, so a Starter user gets fewer looks to choose from.
- AI Translate captions
- Starter lists AI Translate captions, which lets a clip carry subtitles in another language. The pricing page does not state a language count. Test one clip in your target language, because the page names no accuracy figure for translated captions.
- Edit automation
- AI Remove bad takes and silences, AI Clean audio, AI Hook titles and Pro-level AI Auto zooms target the editing steps around the captions. These steps target the manual pass editors otherwise do in a timeline before captions are even added.
- Social publishing and analytics
- Starter lists publishing and analytics for social, and Business allows three publishing profiles per platform. Business allows three profiles per platform, which suits agencies managing several client accounts without logins swapping.
- Stock b-roll
- Pro adds Storyblocks b-rolls and audio, which suits clips that need cutaways without a separate stock subscription. Cutaways and music come with the plan, so short promos need no second stock license.
How Submagic handles your data
Submagic's privacy page returned a 404 during our check, so the vendor's policy was not checked for training on customer media, retention, hosting region or certifications. The pricing page shows no certifications. Because uploads are marketing footage that may be unreleased, read the live privacy policy and terms before uploading client material, and ask Submagic to state in writing whether uploads are used to improve its models and how long projects remain after cancellation.
Where Submagic falls short in practice
- Video length caps bite. Starter stops at 2 minutes and Pro at 5, so webinars and lectures need Business, whose cap is 30 minutes. Webinar and lecture clips need Business, and even there the cap stays at half an hour.
- Monthly video counts. Starter allows 15 videos, Pro 40 and Business 100, so an agency that tests many cuts per client can exhaust the allowance. Confirm the numbers with the vendor before building a workflow around either one, because they conflict.
- Inconsistent page figures. API and integrations show as 100 minutes a month on one card and 10 minutes on another, and Pro export reads 1080p on one view and 2K on another.
Works with
Alternatives to Submagic
Submagic: common questions
How long can videos be on Submagic Starter?
Starter caps videos at 2 minutes and 15 videos a month, with 45 credits and 1080p at 30 FPS. Pro raises the length to 5 minutes and Business to 30 minutes. Long recordings should be split or placed on Business, so check clip length before choosing.
What is the price difference between monthly and yearly on Submagic?
Starter is $19 per member monthly or $12 billed yearly, Pro is $39 or $23, and Business is $69 or $41. Yearly figures are shown as an effective monthly price. The page does not state refund terms, so confirm before committing to a year.
Does Submagic offer a free plan?
No free plan is listed. The pricing page shows a Try For Free button with no credit card requirement, but it does not state the trial length or what it includes. Test with one real clip as soon as you sign up, so the trial window is not wasted.
Can Submagic translate captions into other languages?
Starter lists AI Translate captions. The pricing page does not name supported languages or accuracy. Before you buy, translate one clip into your target language and have a native speaker read the subtitles, since automated translation of slang often reads poorly.
Does Submagic have an API?
The pricing page lists API and integrations with a minutes allowance, but the figure appears as 100 minutes a month on one card and 10 minutes on another. Ask Submagic which number applies to your plan and request the API documentation before building on it.