Tool profile
Zen Planner: cost, fit and limits
Zen Planner is a membership management and billing product made by Daxko, LLC for martial arts schools, CrossFit boxes and fitness studios, sold in three tiers from $99 a month with AI-powered campaigns on the top tier.
What to know first
Zen Planner has three tiers: Studio at $99 a month, Essentials at $198 and Ultimate at $348, billed monthly in dollars with an annual contract available on request. Studio covers membership billing, scheduling, staff and member apps, attendance tracking, payment processing and payroll. A branded website arrives on Essentials, and AI-powered email and text campaigns on Ultimate. Zen Planner Engage, at $249, is a separate marketing automation product.
Zen Planner at a glance
| Maker | Daxko, LLC, Not stated on the vendor pages |
|---|---|
| Free plan | No |
| Entry price | $99/mo for Studio |
| API access | No |
| Category | Best AI Gym Management Software in 2026, rank 4 of 12 |
| Website | zenplanner.com |
Who Zen Planner is best for
Martial arts schools and boxes
Studio bundles attendance tracking, billing and staff and member apps in one plan, which fits a school that tracks who trains each day.
Owners who want a website included
Essentials at $198 adds a customizable branded website, lead capture and form integration, so a studio can drop a separate site subscription.
Gyms that run campaigns to leads
Ultimate adds marketing automation, CRM, lead management and AI-powered email and text campaigns, which suits owners who chase trial signups and want follow-up to run on its own.
Zen Planner plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Zen Planner Studio | $99/mo | Membership management, billing and scheduling; staff and member mobile apps; attendance tracking and reporting; payment processing and payroll. |
| Zen Planner Essentials | $198/mo | Everything in Studio plus a customizable branded website, built-in lead capture and form integration and SEO optimization. |
| Zen Planner Ultimate | $348/mo | Everything in Essentials plus advanced marketing automation and CRM, AI-powered email and text campaigns, lead management and retention tools. |
| Zen Planner Engage | $249/mo | A separate marketing product with AI-powered marketing automation, listed on the pricing page at its own price rather than inside the three tiers. |
Checked November 2026.
What Zen Planner does
- AI-powered campaigns
- Email and text campaigns on Ultimate are described as AI-powered, and Engage lists AI-powered marketing automation. The pages do not describe what the AI writes or decides.
- Studio operations base
- Membership billing, scheduling, attendance tracking and reporting sit in the $99 Studio plan, along with staff and member mobile apps for daily use. Attendance reports come with it.
- Branded website
- The Essentials tier adds a customizable branded website, lead capture, form integration and SEO optimization on top of everything in Studio. It applies from the $198 tier.
- Branded app and card readers
- A branded mobile app is a $39 monthly add-on and card readers are also $39, so app and hardware costs sit outside the plan prices on the page.
- Payments and payroll
- Payment processing and payroll are inside Studio, though payments pricing is custom and the page does not publish rates for card or bank collection. Ask for processing rates.
How Zen Planner handles your data
Zen Planner is covered by the Daxko privacy policy, which names Zen Planner as one of Daxko's DBAs. The policy does not mention AI or machine learning, so whether customer data trains models is not stated. Data is kept no longer than necessary for business purposes, for the length of the customer relationship under the CCPA section, and internet and geolocation data up to one year. No hosting region and no certification are named in the policy; the site footer links a Trust Center at trust.daxko.com, which was not opened for this review.
Where Zen Planner falls short in practice
- AI sits on the top tier. AI-powered campaigns are listed on Ultimate at $348 a month, so a studio on Studio or Essentials gets none of the AI named on the page.
- Per-member pricing is elsewhere. Pricing depends on Active Members, but the per-member rates sit on a separate page that was not opened, so the $99 headline may not be the final bill.
- Payments pricing is custom. Processing is included in Studio but its rates are not published, and no free trial is stated, only a demo and free onboarding sessions for new accounts.
Works with
Alternatives to Zen Planner
Zen Planner: common questions
How much is Zen Planner per month?
Studio is $99 a month, Essentials $198 and Ultimate $348, billed monthly, with an annual contract available on request. The page uses a dollar sign without naming a currency, and pricing is based on Active Members with rates on another page.
Which Zen Planner plan has AI?
AI-powered email and text campaigns are on Ultimate at $348 a month, and the separate Zen Planner Engage product at $249 lists AI-powered marketing automation. Studio and Essentials list no AI feature on the pricing page. Check which tier you need.
Does Zen Planner include a mobile app?
Studio includes staff and member mobile apps. A branded mobile app is a separate $39 a month add-on, which means the studio's own name on the app costs extra beyond the plan price. Check app pricing before signing. Card readers cost another $39 a month.
Is there a free trial for Zen Planner?
No free trial is stated. The site offers a demo and free onboarding sessions instead. A buyer who wants to test the product with real data should ask the vendor how long a pilot can run before signing. Ask for a pilot period.
Who owns Zen Planner?
The privacy policy is Daxko's and names Zen Planner as one of its DBAs, with Daxko, LLC as the legal entity. The opened pages do not state a headquarters country, so confirm the contracting entity and data location in writing.